World Wide Welding - Esab

warehouse in Alberta – Canada’s large oil patch region.Once customers recognise the quality and performanceof the products, the orders will follow quickly. Thisinventory will allow for delivery in a reasonable lengthof time, which is essential to success.Our challenges are not over. In the coming months,we have to continue to explore the US market andto follow up the many leads we have received. As webegin to book orders, we will stress our ability to handlethe volume, both in Sweden production and in NorthAmerica. The United States is a huge country, a hugemarket, which requires extensive air travel. The eventsof 11 September have made flying more time consumingand have reduced the number of options available. Althoughwe may have the best product line in the industry,we need to be realistic in a recession economy.Figure 2. ESAB Mechtrac welding tractor.Figure 3. PEMA AHMA7000 positioner.filler metals to welding machines to positioners. Our goalis to provide the total solution, not just an equipmentpackage. This lowers the customer’s risk in a project.If ESAB supplies the filler metals, we will be highlymotivated to service the customer, long after the initialcapital goods sale has been made. The customer willvalue the long-term commitment and ESAB will berewarded with both machinery and filler metals business.Of course, this approach is nothing new: ESAB Europebuilt its successful automation business by providing atotal solution for the customer. It will work in NorthAmerica, too!ESAB is gradually building inventory in NorthAmerica. We currently stock equipment such as manipulators,positioners and turning rolls. Demo machineswill be set up in the Mississauga plant and in the new•32svetsaren nr 1-2002Notable installationsESAB Automation NA has already had some notableinstallations, which demonstrate the great strengthand potential of the business. Formet Industries,Ontario, is a division of Magna, the largest automotiveframe manufacturing plant worldwide. This companypurchased a large quantity of ESAB Aristo MIGmachines, based on the performance, features andreliability of the products.Jasper Tank, a distinguished tank manufactureroperating out of Spruce Grove, Alberta, drasticallyimproved its production rate with the purchase ofan MKR column and boom, equipped with a PEHmicroprocessor weld controller. The new equipmentreduced the welding time by 40% in one particular task:welding the baffle rings inside the tanks.American Tank, Cleveland, Oh, manufacturesextremely thick-wall pressure vessels. In September,ESAB delivered another large CaB 460 with tandemwelding heads. The customer reports virtually defect-freewelding performance with its ESAB installations.ESAB is here to stayWe will survive this recession, we will emerge on theother side as a stronger company and ESAB AutomationNorth America will succeed!