The 5 Arrows of Branding Strategy - Indonesia Kreatif
The 5 Arrows of Branding Strategy - Indonesia Kreatif
The 5 Arrows of Branding Strategy - Indonesia Kreatif
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Branding</strong> <strong>Strategy</strong> untuk membangunBrand AwarenessBerdasarkan THE 5 ARROWS OF BRANDING STRATEGYDR. Handito JoewonoChief <strong>Strategy</strong> Consultant ARRBEY & Chairman <strong>Branding</strong><strong>Indonesia</strong>Jakarta, 25 Juni 2010
<strong>Branding</strong> News3
<strong>Branding</strong> News4
Top 10 Brand
Top 10 Brand
GoogleGoogle makin menarik karena bisa dijadikan permainan
Co-<strong>Branding</strong>
Co-<strong>Branding</strong>
<strong>The</strong> 5 <strong>Arrows</strong> <strong>of</strong> Strategic Development1. Understanding2. Formulating3. Going Forward4. Accelerating5. Optimizing<strong>The</strong> 5 <strong>Arrows</strong> <strong>of</strong> Strategic Development© Copyright ARRBEY <strong>Strategy</strong> Center13
<strong>The</strong> 5 <strong>Arrows</strong> <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong>1. Brand Audit2. Brand Crafting3. BrandCommunication4. Brand Extension5. Brand Rejuvenation<strong>The</strong> 5 <strong>Arrows</strong> <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong>© Copyright ARRBEY <strong>Strategy</strong> Center14
<strong>The</strong> 5 Stages <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong> Formulation1. Brand Audit2. Setting <strong>Branding</strong> Objectives3. Developing Alternative<strong>Branding</strong> Strategies4. Deciding <strong>The</strong> <strong>Branding</strong><strong>Strategy</strong>5. Designing <strong>Branding</strong> ActionPlan<strong>The</strong> 5 Stages <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong> Formulation© Copyright ARRBEY <strong>Strategy</strong> Center15
Setting <strong>Branding</strong> ObjectivesPurpose <strong>of</strong> Setting Brand Objectives is todetermine the Brand Performance Indicatorthat consists <strong>of</strong> :•Brand Awareness•Brand Knowledge•Brand Image•Brand Preference•Brand Admire<strong>The</strong> 5 Stages <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong> Formulation© Copyright ARRBEY <strong>Strategy</strong> Center
Deciding <strong>The</strong> <strong>Branding</strong> <strong>Strategy</strong>• In Deciding <strong>The</strong> <strong>Branding</strong> <strong>Strategy</strong>, we needto align with Corporate <strong>Strategy</strong>, Business<strong>Strategy</strong>, Corporate Reputation, collaboratingand specifying with the organization'smission, vision and objectives.BRAND IDENTITYBRAND AWARENESSBRAND KNOWLEDGE• <strong>Branding</strong> <strong>Strategy</strong> consist <strong>of</strong>:1. Target Market2. Soul <strong>of</strong> the Brand (Brand Positioning andBrand Personality)3. Brand Identity4. Brand Communication Messages5. Brand Communication ChannelSOUL OF THE BRANDBRAND IMAGEBRAND PREFERENCEBRAND ADMIRE
Designing <strong>Branding</strong> Action Plan• Creativity in discovering new ideas or concepts, or newassociations <strong>of</strong> the existing brand, fueled by the process<strong>of</strong> either conscious or unconscious insight.• Innovation : keep on improving the brand by designingfuture innovative ideas and commercialization.• Attention to Details• Future Outlook, ability to visualize and forecasting thefuture landscape, followed by determining current actionand steps in order to achieve it.• Scheduling is necessary for the day-to-day operation <strong>of</strong>making the branding strategy becomes real. <strong>The</strong>process <strong>of</strong> creating a schedule is called scheduling.<strong>The</strong> 5 Stages <strong>of</strong> <strong>Branding</strong> <strong>Strategy</strong> Formulation© Copyright ARRBEY <strong>Strategy</strong> Center• Budgeting is a plan for future activities <strong>of</strong> brandingstrategy.
HANDITO JOEWONO• Chief <strong>Strategy</strong> Consultant dan President ARRBEY• Chairman <strong>Branding</strong> <strong>Indonesia</strong>• Ketua Komite Tetap Pendidikan, Pelatihan dan Magang KADIN<strong>Indonesia</strong>• Penulis di Harian Bisnis <strong>Indonesia</strong> Mingu, Managers Scope dll.• Host program televisi talkshow bisnis Hands On di Q-tv.• Penulis beberapa buku: <strong>The</strong> 5 <strong>Arrows</strong> <strong>of</strong> New Business Development(2010), <strong>The</strong> 5 Creative Marketing (2008), “7n1” <strong>Strategy</strong>: TowardGlobal Competitiveness (2006), “7n1” Business Competition <strong>Strategy</strong>(Bisnis <strong>Indonesia</strong>, 2005), Jangan Sekadar Menang Bersaing (Intisari,2003), dan Jangan Sekadar Servis (Intisari, 2002).1919
<strong>The</strong> Bellezza Office Tower 16 th FloorJl. Let. Jend. Soepeno 34Jakarta 12210Telp : (021) 5366-4868 (hunting) Fax : (021) 5366-4869SMS : 0812 –116–5668Mobile: 0812 – 118 - 5668Website : www.arrbey.come-mail : indonesia@arrbey.comhandito@arrbey.com2020
Change language