Svenja Widdershoven Centre of Research International ... - Zuyd

More documents

Recommendations

Info

Classification of social mediaMedia Richness(social presence)Low Medium HighSelf disclosure(self presentation)High Blogs Social networkingsitesLow Collaborative Contentprojects communitiesVirtual socialworldsVirtual gameworlds
Classification of social mediaVirtual game worlds• Personalized avatars• Massively multiplayer online role-playing game• Product placement advertising• Use the popularity of VGW
Page 3: Web 2.0
Page 6 and 7: Social Media“A group of Internet-
Page 8 and 9: Classification of social media
Page 10 and 11: Classification of social mediaDimen
Page 12 and 13: Classification of social mediaMedia
Page 14 and 15: Social Media UseBlogs• Personal w
Page 16 and 17: Classification of social mediaConte
Page 20 and 21: Classification of social mediaVirtu
Page 22 and 23: The P.O.S.T. modelPeople• Audienc
Page 24: The P.O.S.T. modelObjectives1. Rese
Page 27 and 28: The P.O.S.T. modelObjectives3. Sale
Page 29 and 30: The P.O.S.T. modelObjectives4. Cust
Page 31 and 32: The P.O.S.T. modelObjectives5. Deve
Page 33 and 34: The P.O.S.T. modelStrategy•Benefi
Page 35 and 36: The P.O.S.T. modelObjectives1. Rese
Page 37: Questions?

Svenja Widdershoven Centre of Research International ... - Zuyd

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?