Svenja Widdershoven Centre of Research International ... - Zuyd
Svenja Widdershoven Centre of Research International ... - Zuyd
Svenja Widdershoven Centre of Research International ... - Zuyd
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ReferencesBern<strong>of</strong>f, J., & Li, C. (2008). Harnessing the Power <strong>of</strong> the Oh-So-Social Web. Mit SloanManagement Review, 49(3), 36-42.Kaplan, A., & Haenlein, M. (2010). Users <strong>of</strong> the world unite! The challenges andopportunities <strong>of</strong> social media. Business Horizons(53), 59-68.Li, C., & Bern<strong>of</strong>f, J. (2011). Groundswell: winning in a world transformed by socialtechnologies. . Boston, Massachusetts: Harvard Business review press.Osch van, D., & Zijl van, R. (2011). Basisboek social media (Vol. 1). Den Haag, TheNetherlands: Boom Lemma.
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