Svenja Widdershoven Centre of Research International ... - Zuyd

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The P.O.S.T. modelTechnology•Choose social media application
The P.O.S.T. modelObjectives1. <strong>Research</strong> listeningMedia Richness(social presence)Low Medium HighSelf disclosure(self presentation)High Blogs Social networkingsitesLow Collaborative Contentprojects communitiesVirtual socialworldsVirtual gameworlds
Page 3: Web 2.0
Page 6 and 7: Social Media“A group of Internet-
Page 8 and 9: Classification of social media
Page 10 and 11: Classification of social mediaDimen
Page 12 and 13: Classification of social mediaMedia
Page 14 and 15: Social Media UseBlogs• Personal w
Page 16 and 17: Classification of social mediaConte
Page 18 and 19: Classification of social mediaMedia
Page 20 and 21: Classification of social mediaVirtu
Page 22 and 23: The P.O.S.T. modelPeople• Audienc
Page 24: The P.O.S.T. modelObjectives1. Rese
Page 27 and 28: The P.O.S.T. modelObjectives3. Sale
Page 29 and 30: The P.O.S.T. modelObjectives4. Cust
Page 31 and 32: The P.O.S.T. modelObjectives5. Deve
Page 33: The P.O.S.T. modelStrategy•Benefi
Page 37: Questions?

Svenja Widdershoven Centre of Research International ... - Zuyd

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