engineering, AUTOSAR - Automotive Industries

innovation
GENIVI Alliance
crosses into Asia By: Lenny Case
Eastern OEMs have started joining the GENIVI Alliance,
with the Hyundai Motor Company of Korea being the first to
become a core member.
The GENIVI Alliance is an automotive and consumer electronics
industry association driving the development and adoption of an
open in-vehicle infotainment or IVI reference platform. Hyundai
is the first Korean OEM to join GENIVI. “The addition of Hyundai
marks a milestone for GENIVI as we continue our expansion
into Asia. GENIVI’s continued success hinges on the
contribution of OEMs of the caliber of Hyundai
and we look forward to working with them as
we continue to improve the GENIVI Alliance
Graham Smethurst, president
and spokesman of the GENIVI Alliance
and general manager, infotainment
and communications systems at the
BMW Group.
platform,” says Graham Smethurst, president of
the GENIVI Alliance.
Huyundai was followed by two more OEMs with
Eastern ties. In October, Jaguar Land Rover and SAIC Motor
Passenger Vehicle Company joined the Alliance, bringing the
number of OEM members to eight. Jaguar Land Rover is
part of Tata Motors, India’s largest automobile company. The
SAIC Motor Corporation (previously the Shanghai Automotive
Company Ltd) is the leading manufacturer of passenger
vehicles and mini-vehicles and boasts the biggest sales
volume in China today.
“Jaguar Land Rover is attracted to GENIVI’s fundamental
philosophy of sharing the costs and time commitment of developing
the non-differentiating layers of the IVI stack across the industry
while creating a flexible platform that optimizes differentiation
opportunities for OEMs and suppliers alike,” says Bob Joyce,
group engineering director, Jaguar Land Rover.
“We believe that the GENIVI Alliance is the key industry force
driving the rapid, open source development of future IVI reference
platforms,” says HAO Fei, E&E global director of SAIC Motor
Passenger Vehicle Co.
The GENIVI Alliance released the first version of the Alliance
Platform to its members just nine months after launching. The
platform was publicly demonstrated for the first time at
the Consumer Electronics Show (CES) in Las Vegas
in January 2010.
The Alliance celebrated its first anniversary
in March 2010, the same month that
Microprocessor IP vendor, ARM was elected
to the board. Joining the alliance in 2010
during the second all-member meeting in
Germany, were nine other companies from
industries ranging from consumer electronics
to automotive. These include AISIN AW CO,
Altran Praxis, Ericpol Telecom, NAV N GO KFT,
NetLogic Microsystems, NVIDIA, Sirius XM,
STMicroelectronics and Telemotive. Among the
topics discussed at the second all-member GENIVI
meeting were the planned features for the second GENIVI
Alliance platform release and support for the second semiconductor
architecture (ARM-based).
The Alliance gave its first live demonstration of its multi-architecture
middleware platform at CES 2011 in Las Vegas in January, 2011. The
platform, described as the Apollo baseline, supports two hardware
implementations. One implementation is running on the Intel In-
Vehicle Infotainment Reference Design with Intel Atom Processor
E6xx and the other on Texas Instruments’ ARM Cortex-A8 powered
BeagleBoard with an automotive carrier card.
Demonstrations were held in the Visteon stand – an indication
of the support GENIVI enjoys from its members. “GENIVI’s
performance in the first year has exceeded expectations, thanks to
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