Lulu's Hot Dogs - University of South Carolina

ResearchPrimary ResearchWe distributed 150 surveys to students at The University of South Carolina. As an incentive tocomplete the survey, those who returned them received a coupon for a free Lulu’s hot dog. Out of the 150surveys distributes, 84 were returned.Some of the most important facts we learned from the survey responses were: 45 percent of people surveyed said that they go to Sonic when they want a hot dog. Only 2percent of people said that they go to Lulu’s when they want a hot dog.56 percent said that convenience is the main reason that they go to a certain restaurant toget food at night.82 percent said they have never heard of Lulu’s Hot Dogs96 percent said they have never been to Lulu’s Hot Dogs.75 students actuallyused their surveycoupons Lulu’sduring the course ofthe campaign.8