Lulu's Hot Dogs - University of South Carolina

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FOR IMMEDIATE RELEASEMedia Contact:Corinne Burdettecorinneburdette@gmail.com(864) 992-9884Lulu’s Hot Dogs will kick off its first St. Patrick’s Day with a “WienerWar” hot dog eating contestWHO:WHAT:WHERE:Lulu’s Hot DogsLulu’s Hot Dogs will host the first “Wiener War” hot dog eating contest and St.Patrick’s Day party to kick off the day’s festivities. It will take place during theparade, which will pass right by Lulu’s on the way to Five Points, so it’s the idealplace to spend St. Patrick’s Day morning. Wiener War contestants will have fiveminutes to eat as many hot dogs as possible, and the winner will receive a prizeof $100 worth of free food and drinks at Lulu’s. Other games and fun activitieswill be provided as well. During the event, Lulu’s will sell beer and hot dogs for$2.50. More information and the entry form can be found atwww.lulushotdogs.com.Lulu’s Hot Dogs2303 Devine St.Columbia, SC 29205WHEN: Saturday, March 19, 20118:00 a.m. Doors open10:30 a.m. Wiener War beginsWHY:St. Patrick’s Day in Columbia are such a fun and exciting event, that Lulu’s HotDogs wants to kick things up a notch with an event of their own to celebratebeing open for this year’s celebration. Hutcherson invites the community to comeand watch, or participate in, this year’s St. Patrick’s Day Wiener War. Mediarepresentatives are invited to attend the event.About Lulu’s Hot Dogs:Lulu’s Hot Dogs was founded in 2010 by Lucien Hutcherson who, for years, had a dream of oneday owning a “hot dog joint.” Lulu’s operates by the motto to “keep it simple” with a menu of allbeefhot dogs with various toppings, chips, fountain drinks and beer. A relaxed and comfortableatmosphere is also a key ingredient. Lulu’s Hot Dogs is open from 11 a.m. to 9 p.m., Mondaythrough Saturday. For more information and coupons, visit www.lulushotdogs.com.###38
Social Media PlanFriday, 3/4/11St. Patrick’s Day in 5 Points is SUCH a big thing; and we decided to join in on the festivities.We will be having a pre-5 Points bash, which will include the first ever Lulu’s Wiener Warhot dog eating Contest! It will all happen at Lulu’s on March 19, from 8 a.m. to 12 p.m.Let the countdown begin: 15 Days and counting.Saturday, 3/5/11Ok, we can’t hide it any more… We’re so excited for St. Patty’s Day we’re turning green!14 Days until our St. Patrick’s Day Bash!Sunday, 3/6/11We might be taking a day off from work, but not from our excitement about the upcoming WienerWar!13 Days to go!Monday, 3/7/11Plans are in full swing for our St. Patrick’s Day Party on March 19! Come by to watch our hotdog eating contest, and of course to start celebrating the day with a delicious Lulu’s hot dog anda cold beer!12 Days to go!Tuesday, 3/8/11We’re so glad our fan base is starting to rebuild! To celebrate, we want you all to come enjoyHAPPY HOUR with us… $2 beer (Yuengling, Coors Light and Miller Light) from 5-7.11 days to go!Wednesday, 3/9/11Were so excited about ST. Patty’s Day and our Wiener War hot dog eating contest, we’re startingto turn green again!10 days to go!Thursday, 3/10/11The weather might be changing every day, but our hot dogs always stay the same (delicious!).Come in today and grab a hot dog and a cold beer, and see why we are not “just another hot dogplace.”9 days to go!Friday, 3/11/11It’s the weekend!! Come celebrate with us at Lulu’s with a hot dog and a cold beer duringHAPPY HOUR from 5-7!39
Page 1 and 2: Journalism 531 CampaignLulu’s Hot
Page 3 and 4: Executive SummaryIn April, 2010, Lu
Page 5 and 6: Situation AnalysisClient OverviewLu
Page 7 and 8: Situation AnalysisS.W.O.T. Analysis
Page 9 and 10: ResearchSecondary ResearchIn compil
Page 11 and 12: Objectives & TacticsStrategic Objec
Page 13 and 14: Objectives & TacticsObjective 2: To
Page 15 and 16: ImplementationInitial Promotional I
Page 17 and 18: Media OutreachGift Baskets for Loca
Page 19 and 20: BudgetExpensesWe managed to impleme
Page 21 and 22: TimelineCampaign Timeline for Lulu
Page 23 and 24: EvaluationEvaluation of Goals and O
Page 25 and 26: Evaluation ResearchFollow-up Resear
Page 27 and 28: APPENDIXA1. Research p. 26A2. Imple
Page 29 and 30: Secondary ResearchMenu27
Page 31 and 32: Primary ResearchStudent Awareness S
Page 33 and 34: Primary ResearchStudent Awareness S
Page 35 and 36: Student Survey Results33
Page 37: Appendix 2: Implementation35
Page 42 and 43: Social Media PlanSaturday, 3/12/11O
Page 44 and 45: HOT DOG EATING CONTEST RULES AND RE
Page 46 and 47: Media Contact ListCommunity Newspap
Page 48 and 49: Media Contact ListRadioOutlet City
Page 50 and 51: St. Pats Ring Game CouponsSt. Patri
Page 52 and 53: Appendix 3: Budget50
Page 54 and 55: InvoicesKatie DavisStart DateEnd Da
Page 56 and 57: Appendix : Evaluation54
Page 58 and 59: Follow-up Survey Results56
Page 60 and 61: Difference in Survey Results58
Page 62 and 63: Facebook Page Traffic Increase60
Page 64: Appendix 5: Pictures62

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