Lulu's Hot Dogs - University of South Carolina

Situation AnalysisCompetitive AnalysisTop Competitors:1) Sonic2) Sandy’s Famous Hot DogsThe top competitor for business with Lulu’s Hot Dogs is Sonic. Their main competitive advantage overLulu’s is that they are open 24 hours, which makes them a well-known spot to get late-night food. They are afranchise, which is an automatic advantage for bringing in customers. Sonic also has more options on theirmenu than just hot dogs, but is a longer drive from Five PointsThe other competitor for business with Lulu’s is Sandy’s Famous Hot Dogs. They are the closest businessto Five Points out of the three competitors, and have cheaper prices. Sandy’s has been in business for severalyears, has more than one location and is well-known in the community. Their menu also includes moreitems than just hot dogs, which gives them an edge over Lulu’s.The main advantage that both competitors have over Lulu’s is that they have more than one location,with one of them being a major franchise. Lulu’s is the closest business to Five Points, and the onlyone that sells alcohol, which gives them an advantage with their target market of college students. Overall, themain challenge for Lulu’s to overcome is that they are not a well-known, established business in the community.Restaurant Qualities Lulu's Sonic Sandy'sPrice of a hot dog $2.50 $2.99 $1.35Walking distance from Five Points Yes No YesMore than hot dogs on the menu No Yes YesMore than one location No Yes YesOpen Late Yes Yes NoServes alcohol Yes No No4