Lulu's Hot Dogs - University of South Carolina

Media OutreachMedia Coverage on St. Patrick’s DayOn the day of the event Ben Tanner, a reporter from WIS-TV, came into Lulu’s the morning ofSt. Patrick’s Day inquiring about the event. He saw the banner for the Wiener War hanging in front ofthe restaurant, and was interested in talking about it on air.WIS was stationed and broadcasting live in front of Lulu’s duringtheir entire morning news show. We felt like this may have been partiallydue to the fact that we emphasized in our press release and media advisorythat the corner of Heidt Street and Devine Street, where Lulu’s is located,was the perfect location to see all the St. Patrick’s Day festivities from.Throughout the morning, Ben Tanner mentioned Lulu’s and theWiener War multiple times during his live broadcasts. During oneinterview that was about a minute and a half long, Tanner was wearing aLulu’s t-shirt .Ben Tanner from WIS wearing a Lulu’st-shirt during a live broadcast.Our group did the 10 a.m. sign-off for the morningnews with Ben Tanner from WIS-TV. During the twominutes that we were on the air, Ben interviewed us aboutour project, and took a bite of a “Lulu Dog,” Lulu’s specialtyhot dog, on live TV.Our group during our interview on WIS.Overall, Lulu’s Hot Dogs got about five minutes of promotionon the air the morning of out event, which is comparable to about$1,500 of advertising time.The WIS-TV camera man also came during the hot dog eatingcontest and filmed the entire event in case the station wanted to usethe feed later in the week as filler..The WIS cameraman filming the WienerWar.16