Lulu's Hot Dogs - University of South Carolina

Objectives & TacticsObjective 1: To increase traffic in the Lulu’s Hot Dogs restaurant by 10%.Tactic 1: Host an event to bring people into the restaurant.The Wiener War hot dog eating contest was strategically planned for St. Patrick’s Day, because it’s atime when a lot of people are around the restaurant. We hoped the event would interest people enoughto bring them into the restaurant to see what was happening, and then stay afterward for food or drinks.Our research indicates that getting first-time customers through the door is the key to building theLulu’s customer base.Tactic 2: Use surveys as incentives for new customers.We distributed surveys to 150 students that were redeemable for a coupon for a free hot dog at Lulu’sonce they were completed. As mentioned before, we think that just getting people to go to Lulu’s for thefirst time is all it will take for most people to become repeat customers. It is common knowledge thatcollege students will try almost anything if it’s free, and the best way to reach them was with free food.Tactic 3: Get local entertainers attention and support.Our group worked on getting media attention by sending out media gift baskets that contained free hotdogs, coupons designed for media personnel, and several other promotional items from Lulu’s. Onepurpose of sending out these baskets was to try to get a local media outlet to mention Lulu’s on the air.We also did this so that local entertainers would use their coupons at Lulu’s, and then hopefully becomea fan of the restaurant and support its various events and promotions.Tactic 4: Online Media.We used the social media outlets Facebook and Twitter to promote specials, as well as the Wiener Warevent. We created a social media plan once we knew what our event was going to be, so that we couldupdate Lulu’s social media daily with messages that were pre-approved by our client. We also added acoupon link to the Lulu’s website that new customers could print.10