Lulu's Hot Dogs - University of South Carolina

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Primary ResearchCoupon for returning a completed survey.Valid for one FREE hot dog for participating in Lulu’s survey!2303 Devine Street www.lulushotdogs.com30
Primary ResearchStudent Awareness Survey Results31
Page 1 and 2: Journalism 531 CampaignLulu’s Hot
Page 3 and 4: Executive SummaryIn April, 2010, Lu
Page 5 and 6: Situation AnalysisClient OverviewLu
Page 7 and 8: Situation AnalysisS.W.O.T. Analysis
Page 9 and 10: ResearchSecondary ResearchIn compil
Page 11 and 12: Objectives & TacticsStrategic Objec
Page 13 and 14: Objectives & TacticsObjective 2: To
Page 15 and 16: ImplementationInitial Promotional I
Page 17 and 18: Media OutreachGift Baskets for Loca
Page 19 and 20: BudgetExpensesWe managed to impleme
Page 21 and 22: TimelineCampaign Timeline for Lulu
Page 23 and 24: EvaluationEvaluation of Goals and O
Page 25 and 26: Evaluation ResearchFollow-up Resear
Page 27 and 28: APPENDIXA1. Research p. 26A2. Imple
Page 29 and 30: Secondary ResearchMenu27
Page 31: Primary ResearchStudent Awareness S
Page 35 and 36: Student Survey Results33
Page 37: Appendix 2: Implementation35
Page 40 and 41: FOR IMMEDIATE RELEASEMedia Contact:
Page 42 and 43: Social Media PlanSaturday, 3/12/11O
Page 44 and 45: HOT DOG EATING CONTEST RULES AND RE
Page 46 and 47: Media Contact ListCommunity Newspap
Page 48 and 49: Media Contact ListRadioOutlet City
Page 50 and 51: St. Pats Ring Game CouponsSt. Patri
Page 52 and 53: Appendix 3: Budget50
Page 54 and 55: InvoicesKatie DavisStart DateEnd Da
Page 56 and 57: Appendix : Evaluation54
Page 58 and 59: Follow-up Survey Results56
Page 60 and 61: Difference in Survey Results58
Page 62 and 63: Facebook Page Traffic Increase60
Page 64: Appendix 5: Pictures62

Lulu's Hot Dogs - University of South Carolina

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