Download the International Student Guide 2013 - Curtin Singapore
Download the International Student Guide 2013 - Curtin Singapore
Download the International Student Guide 2013 - Curtin Singapore
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Humanities21BACHELOR OF ARTS (MASSCOMMUNICATION)This course will enable you to think, studyand <strong>the</strong>n work across more than one areain <strong>the</strong> rapidly expanding world of media andcorporate communication. It will provide youwith <strong>the</strong> key technological skills andknowledge for work in corporate mediaand communication fields, with breadthacross a number of disciplines. Your learningin your chosen streams will be underpinnedby core studies in <strong>the</strong> history, <strong>the</strong>ory,ethicsand critique of media, communicationand information.Entry requirements: successful completionof Diploma of Arts and Creative Industries(refer to page 26).Graduates of polytechnics holdinga relevant diploma may be grantedmaximum exemptions into <strong>the</strong> final year of<strong>the</strong> Bachelor of Arts (Mass Communication).<strong>Student</strong>s with o<strong>the</strong>r tertiary qualificationsfrom recognised institutions may also beeligible for exemptions and are encouragedto contact <strong>Curtin</strong> <strong>Singapore</strong> for assessment.Film & Television and Public RelationsSample course structureFirst trimesterMedia Studies 216—Asian Media in TransitionMulti-Platform and Content Creation 222Public Relations (Techniques) 220ElectiveSecond trimesterAdvertising and Music Videos 233Consumers, Audiences, Publics and Users 212Public Relations (Media) 250ElectiveThird trimesterCorporate Documentary Screenwriting 243Public Relations (Consultancy) 300ElectiveElectiveFourth trimesterCorporate Documentary Production 334Documentary Production 324Public Relations (<strong>International</strong>) 340Public Relations (Corporate) 360Film & Television and MarketingSample course structureFirst trimesterMulti-Platform and Content Creation 222Media Studies 216—Asian Media in TransitionConsumer Behaviour 201ElectiveSecond trimesterConsumers, Audiences, Publics and Users 212Advertising and Music Videos 233Marketing Research 200ElectiveThird trimesterCorporate Documentary Screenwriting 243<strong>International</strong> Marketing 250ElectiveElectiveFourth trimesterCorporate Documentary Production 334Documentary Production 324Strategic Marketing 310Marketing of Services 311Journalism and Film & TelevisionSample course structureFirst trimesterJournalism Introduction to Broadcast 112Journalism Print News 213Media Studies 216—Asian Media in TransitionMulti-Platform and Content Creation 222Second trimesterJournalism Media Ethics 211Consumers, Audiences, Publics and Users 212Advertising and Music Videos 233ElectiveThird trimesterJournalism Media Law 210Corporate Documentary Screenwriting 243ElectiveElectiveFourth trimesterJournalism Radio News 212Journalism Feature Writing 314 or electiveCorporate Documentary Production 334Documentary Production 324
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