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Linear Algebra

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416 Chapter Five. SimilaritySo we rank the first and fourth pages as of equal importance. We rank thesecond and third pages as much more important than those, and about equal inimportance as each other.We’ll add one more refinement. We will allow the surfer to pick a newpage at random even if they are not on a dangling page. Let this happen withprobability α.⎛⎞⎛⎞0 0 1/3 1/41/4 1/4 1/4 1/41 0 1/3 1/4G = α · ⎜⎟⎝0 1 0 1/4⎠ + (1 − α) · 1/4 1/4 1/4 1/4⎜⎟⎝1/4 1/4 1/4 1/4⎠0 0 1/3 1/41/4 1/4 1/4 1/4This is the Google matrix .In practice α is typically between 0.85 and 0.99. Here are the ranks for thefour pages with a spread of α’s.α 0.85 0.90 0.95 0.99p 1 0.325 0.317 0.309 0.302p 2 0.602 0.602 0.602 0.601p 3 0.652 0.661 0.669 0.675p 4 0.325 0.317 0.309 0.302The details of the algorithms used by commercial search engines are secret,no doubt have many refinements, and also change frequently. But theinventors of Google were gracious enough to outline the basis for their work in[Brin & Page]. A more current source is [Wikipedia Google Page Rank]. Twoadditional excellent expositions are [Wills] and [Austin].Exercises1 A square matrix is stochastic if the sum of the entries in each column is one. TheGoogle matrix is computed by taking a combination G = α ∗ H + (1 − α) ∗ S of twostochastic matrices. Show that G must be stochastic.2 For this web of pages, the importance of each page should be equal. Verify it forα = 0.85.p 1 p 2p 4p 33 [Bryan & Leise] Give the importance ranking for this web of pages.p 1 p 2p 4p 3

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