Signage and Graphics - Macerich

ESTRELLA FALLSREGIONAL SHOPPING CENTERTYPICAL SIGN TYPESThis following is a list of the typical signtypes allowed at Estrella Falls RegionalShopping Center. For more detailed informationregarding these signs refer to thedescriptions on the following pages.Sign Type A – STOREFRONT SIGNSSign Type B – BLADE SIGNSSign Type C – ABOVE–CANOPY WALLMOUNTED SIGNSSign Type D – CANOPY MOUNTED SIGNSSign Type E – WINDOW SIGNS &GRAPHICSWhile there are several sign types outlinedin this manual, it is discouraged that a singleTenant use all of the allowable sign types toidentify their space. Tenants are required tohave a Blade Sign (Type B) in their signagedesign and may use either Above–CanopyWall Mounted (Type C) or Canopy Mountedsigns (Type D).Sign Type A – STOREFRONT SIGNSStorefront signs are located above the displaywindows and/or entry doors, parallelto the building facade. The colors, finishesand materials used should convey the Tenant’sunique identity and create a unifieddesign with the Tenant’s storefront display.Mounting Restrictions: Storefront signsshall not overlap or cover building featuressuch as cornices, eaves, windows, doorframes, columns and other decorativeelements. Signs must be mounted to theTenants storefront and not the Landlord’sbuilding storefront .Where non–illuminated sign types are considered,the following restrictions shall apply:1. Individual dimensional letters mounteddirectly to the storefront shall be atleast 1/2” thick on 1/2” spacers, or 1”thick if directly applied.2. Letters formed from thin metal plate orsimilar materials shall be pin mountedat least 1” from the signing surface.3. The Landlord requires external (spot)illumination for non–internally illuminatedsigns.Sign Type B – BLADE SIGNSThe Tenant must utilize a non–illuminateddouble sided projecting blade sign that ismounted on the Tenant storefront for theirprimary identity. Blade signs should displaythe Tenant’s unique characteristic whileevoking the sense of contemporary highcraftsmanship and design sensitivity.Mounting Restrictions: Minimum clear distancefrom the bottom of a projecting bladesign to a pedestrian surface shall be 9’–6”.Tenant blade signs shall not project fromthe building face more than a maximumof 4’–0”. The sign must be mounted to theTenants storefront structure and not theLandlord’s building structure. The Tenantis responsible for all structural support fortheir blade sign. Blade sign area is not toexceed nine (9) square feet per face, withtotal sign area, including armature, not toexceed twelve (12) square feet per face.TENANT DESIGN CRITERIAV. SIGNAGE & GRAPHICS44