Signage and Graphics - Macerich

ESTRELLA FALLSREGIONAL SHOPPING CENTERGENERAL REQUIREMENTS (Cont’d.)TYPE DD — RESTAURANTS, MINI–MAJORS& MAJORS1. Two signs are permitted per store frontage, pluswindow graphics and a blade sign. Tenants occupyingcorner spaces may utilize two signs per elevationwith a maximum of four (4) signs; only one(1) standing canopy, fascia or major wall sign perfrontage will be allowed. Window signs and graphicsmay also be used but will not count towards themaximum number of signs allowed per frontage as2. Signs shall be designed as an integral part of thestorefront and building and are limited to a maximumsign area based on the following formula: Sign areafor each tenant may not exceed one and one half (1.5)square feet for each linear foot of store frontage, forone (1) square foot for each foot of frontage thereafter.percent of the length of the wall or the width of theleased space of the wall on which it is located or thirtysix (36) feet in length, whichever is less.3. Where blade signs are used, the following guidelinesare to be met; signage area is not to exceednine (9) square feet per face, with total sign areaincluding armature not to exceed twelve (12) squarefeet per face.4. Graphic symbols may not exceed 25% more thanthe height of the associated text/letters.sides on dimensional objects will be calculated andcounted towards the maximum allowable sign area.6. Tenants shall follow all additional GeneralRequirements listed.Interior Building Zone may increase their maximumallowable sign area by one-third.Sign Area CalculationThe area of a sign is determined bythe sum of all areas or portions of eachtriangle, parallelogram, circle, ellipsesor any combination thereof which createthe smallest single continuous perimeterenclosing the extreme limits of decorativesign elements; this includes all words,letters, logos, frames, backing, face plates,non structural trim or other componentsnot used for support.Sign armature or bracing shall not beincluded in the sign area measurementunless it is made part of the message orface of the sign. Where a sign has two (2)or more display faces, the area of all facesshall be included in the calculation unlessthe display faces are back to back andparallel to each other and not more thantwenty four inches (24”) apart, or form a“V” type angle of less than sixty degrees(60°).For regular shaped signs the area of thesign will be computed by using standardmathematical formulas for regular geometricshapes, including, without limitation,triangles, parallelograms, circles, ellipses,or combinations thereof.In the case of an irregularly shaped sign ora sign with letters or symbols directly affixedor painted on the wall of a building, the areaof the sign is the entire area within a singlecontinuous rectilinear perimeter of not morethan eight straight lines enclosing theextreme limits of any writing, representation,emblem, or any figure of similar character,together with any material or color formingan integral part or background of the displayif used to differentiate such sign from thebackdrop of structure against which it isplaced, but if a freestanding sign structureis not a fence which functions as such, thesign area shall be the area of the entirestructure.diagram 1YYYYdiagram 2Y1Y2diagram 3diagram 4diagram 5XX1X2XSIGN AREA = X YSIGN AREA = X1Y1+X2Y2SIGN AREA = X YStore NameSINGLE LINE OF TEXTStore NameMULTIPLE LINES OF TEXTStore Namewith second line of textTENANT DESIGN CRITERIAV. SIGNAGE & GRAPHICS40