Signage and Graphics - Macerich

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ESTRELLA FALLSREGIONAL SHOPPING CENTERTYPICAL SIGN TYPESThis following is a list of the typical signtypes allowed at Estrella Falls RegionalShopping Center. For more detailed informationregarding these signs refer to thedescriptions on the following pages.Sign Type A – STOREFRONT SIGNSSign Type B – BLADE SIGNSSign Type C – ABOVE–CANOPY WALLMOUNTED SIGNSSign Type D – CANOPY MOUNTED SIGNSSign Type E – WINDOW SIGNS &GRAPHICSWhile there are several sign types outlinedin this manual, it is discouraged that a singleTenant use all of the allowable sign types toidentify their space. Tenants are required tohave a Blade Sign (Type B) in their signagedesign and may use either Above–CanopyWall Mounted (Type C) or Canopy Mountedsigns (Type D).Sign Type A – STOREFRONT SIGNSStorefront signs are located above the displaywindows and/or entry doors, parallelto the building facade. The colors, finishesand materials used should convey the Tenant’sunique identity and create a unifieddesign with the Tenant’s storefront display.Mounting Restrictions: Storefront signsshall not overlap or cover building featuressuch as cornices, eaves, windows, doorframes, columns and other decorativeelements. Signs must be mounted to theTenants storefront and not the Landlord’sbuilding storefront .Where non–illuminated sign types are considered,the following restrictions shall apply:1. Individual dimensional letters mounteddirectly to the storefront shall be atleast 1/2” thick on 1/2” spacers, or 1”thick if directly applied.2. Letters formed from thin metal plate orsimilar materials shall be pin mountedat least 1” from the signing surface.3. The Landlord requires external (spot)illumination for non–internally illuminatedsigns.Sign Type B – BLADE SIGNSThe Tenant must utilize a non–illuminateddouble sided projecting blade sign that ismounted on the Tenant storefront for theirprimary identity. Blade signs should displaythe Tenant’s unique characteristic whileevoking the sense of contemporary highcraftsmanship and design sensitivity.Mounting Restrictions: Minimum clear distancefrom the bottom of a projecting bladesign to a pedestrian surface shall be 9’–6”.Tenant blade signs shall not project fromthe building face more than a maximumof 4’–0”. The sign must be mounted to theTenants storefront structure and not theLandlord’s building structure. The Tenantis responsible for all structural support fortheir blade sign. Blade sign area is not toexceed nine (9) square feet per face, withtotal sign area, including armature, not toexceed twelve (12) square feet per face.TENANT DESIGN CRITERIAV. SIGNAGE & GRAPHICS44
TYPICAL SIGN TYPES (Cont’d.)Sign Type C – ABOVE–CANOPY WALLMOUNTED SIGNSWall signs are parallel to the buildingfacade/walls. The colors, finishes andmaterials used should convey the Tenant’sunique identity and create a unifieddesign with the Tenant’s storefront display.Wall signs should express characteristicswhich evoke a sense of contemporaryhigh craftsmanship and design sensitivity.The Tenant shall submit the design of theproposed sign for review according to theprocedures outlined.Sign Type D – CANOPY MOUNTED SIGNSAt the Tenant’s discretion and expense,a canopy mounted sign may be attachedto the top, outer edge of the Landlord’sexisting canopy. Each letter / logo mustbe pinned to a raceway attached to andpainted to match the Landlord’s canopyat Tenant’s expense (see detail on the followingpage). The sign should be installed1’-0” back from the top, outer edge. Signsshould be individual, internally illuminatedchannel letters; an external light source isprohibited. Electrical conduits and otherraceways are required to be hidden frompublic view. Any penetration of the buildingexterior surfaces / finishes must bepatched using the Landlord’s designatedvendor at the Tenant’s expense, as applicable.Height Criteria For Canopy Signs:A total of ¾” in letter height for every linealfoot in storefront length will be allowed with20” as a maximum height. The Landlordwill use due discretion in approving therevised elevations and sign height in relationto the storefront width and designappeal of the sign.ESTRELLA FALLSREGIONAL SHOPPING CENTERSign Type E – WINDOW SIGNS & GRAPHICSThe Tenant may apply a logotype, a logo,or a decorative type band to the secondsurface of storefront glazing. Window signsare meant to be subordinate to the primaryidentity signage; type bands are to provideadditional information such as good orservices provided, or a changing marketingcampaign. Graphic legibility should besubtle and toned down. These signs shallnot exceed 25% of the total window area.The following are suggestions for applyingsecond surface display window signage ortype bands: blasteffect) applied to second surfaceof window glazing. TENANT DESIGN CRITERIAV. SIGNAGE & GRAPHICS45
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Signage and Graphics - Macerich

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