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GENERAL REQUIREMENTSTenant’s design should recognize the followingsignage <strong>and</strong> graphics design criteria:1. Imaginative signs utilizing a variety ofmaterials are encouraged. Adaptation ofcurrent sign practices may be necessaryin order to comply with these criteria.2. L<strong>and</strong>lord approval of sign shopdrawing submittal is required prior tofabrication or installation.3. Sign wording is limited to the Tenant’strade name <strong>and</strong> shall not include specificationof merch<strong>and</strong>ise sold or servicesrendered, regardless of the Tenant’slegal name. Corporate crests, logos orinsignia may be acceptable pendingthe L<strong>and</strong>lord’s approval <strong>and</strong> providedthey are part of the Tenant’s name.4. Signs shall be integrated into thebuilding architecture <strong>and</strong> be compatiblewith the color <strong>and</strong> material paletteof the individual Tenant. Letter size<strong>and</strong> location must be proportional tothe overall storefront design <strong>and</strong> incompliance with the City of Goodyeardesign criteria.5. Advertising placards, banners, pennants,names, insignia, trademarks <strong>and</strong>other descriptive material, may not beattached to the storefront or glazing.6. All Tenants (except Food Court Tenants)are required to place their suitenumber in 3” high letters on the upperright corner glazed area of their frontdoor, on the upper right corner of theright side glazed storefront sidelight oron the wall/store facade area immediatelyto the right of the Tenant door atthe approximate height of the door in aclearly contrasting color.7. All Tenant back–of–house doors willneed to have their suite number onthe door. BOH door address numbersshall be 4” in height in Ariel typeface<strong>and</strong> shall be centered on the face ofthe door at 60” above finished floor ina clearly contrasting color.8. “Store frontage” or allowable area forTenant signage is considered to be thestorefront constructed by the Tenants.<strong>Signage</strong> St<strong>and</strong>ardsProject Exterior <strong>Signage</strong> shall be governedby the Goodyear Planned Regional CenterPlanned Area Development (PAD).All signage shall be installed by a licensedsign contractor or a licensed Class A orClass B contractor. Tenant is responsiblefor hiring a state of Arizona licensed StructuralEngineer for all applicable signs.Any signs attached to a wall, canopy,awning or other structural building elementthat are over twelve (12) square feet perface <strong>and</strong> are over eight (8) feet above gradewill require a building permit.Tenant is responsible for all electricalhook-up of their signs. All electric signageshall require separate electrical permits.Building permits <strong>and</strong> electrical permits forsigns may be submitted as part of buildingpermits or Tenant finish permits. Tenant orTenant’s representative shall obtain all permitsfor signs <strong>and</strong> their installation.ESTRELLA FALLSREGIONAL SHOPPING CENTERSign Design Criteria Include:1. Sign height above floor for projectingor suspended signs in pedestrianzones: bottom of sign to be a minimumof 9’-6” above the finished floor.2. Letter size: Proportional letters arerequired. See specific guidelines setfor Tenant signs.Note: Letter dimensions of greater proportionsmay be considered if, in the L<strong>and</strong>lord’sopinion, the sign design is of exceptionalmerit <strong>and</strong> architectural quality.3. All building mounted signs must consistof individual letters <strong>and</strong>/or symbolsThe Following Sign Types Are Encouraged: glasletters pushed through. ouslight source, no spot lights). fascia surface. illuminated signs. forcethe Tenant’s image <strong>and</strong> br<strong>and</strong>.TENANT DESIGN CRITERIAV. SIGNAGE & GRAPHICS37
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