Identity Guidelines 2013-2014 - McMurry University

IntroductionWelcome to the McMurry University Identity Guidelines HandbookMcMurry University strives to present a clear and consistent image to the public that will embodyits mission and values. It is our goal that through consistency, McMurry’s logo and publications willrepresent the University with distinction and uphold its high reputation. To achieve this standardof excellence, the McMurry University Identity Guidelines were compiled to assist those usingMcMurry logos, colors and templates. Your participation in properly communicating our messageand image is very important to our continued success.The Marketing Department is responsiblefor facilitating compliance with theguidelines set forth in this document.These guidelines are a product of theIntegrated Marketing Committee,which was created by Dr. Russell and iscomprised of various faculty and staff.If you have questions or need help withany of the guidelines or files mentionedin this documents, please contact:Le’ann ArdoynoMarketing(325) 793-4614Box 938 McMurry StationAbilene, Texas 79697ardoyno.leann@mcm.eduOfficial McMurry LogosPrimary McM Logo . . . . . . . . . . . . . . . PAGE 3Secondary University Logos . . . . . . . . . . . PAGE 4Special Events/Campaign Logos . . . . . . . . . PAGE 5Discontinued Logos . . . . . . . . . . . . . . . PAGE 5War Hawks Logos . . . . . . . . . . . . . . . . . . . PAGE 6Secondary War Hawks Logos . . . . . . . . . . . . PAGE 7Mascot Name Specifications . . . . . . . . . . . . PAGE 8Official Seals . . . . . . . . . . . . . . . . PAGE 9Official Tagline . . . . . . . . . . . . . PAGE 10Official Colors and Fonts . . . . . . PAGE 10Official CorrespondenceUniversity Address. . . . . . . . . . . . . PAGE 11Nametag and Business Cards. . . . . . PAGE 11Fax , Cover Sheets, Letterhead . . . . . P AGE 11Email Signature . . . . . . . . . . . . . . PAGE 12Logo Access. . . . . . . . . . . . . . . . . . PAGE 15McMurry University Identity Guidelines PAGE 2