01709 789 999 Fax - Ptreview

8 P&TR May/June 2012
P&TR News
Donghua at cutting edge
Attending the Drives & Controls show proved a big hit for the
UK arm of one of the world’s largest chain manufacturers.
Bob Wellsbury, managing director of
Donghua Limited, explained: “Chain
manufactured by Donghua has been
used in the UK for over 20 years
under well-known brand names;
in fact most people have been
using our chain without realising
it! However, since 2009 our own
Donghua branded chain has also
been available in the UK.”
“We’ve been extremely pleased
with how well our chain has been
received by the UK market, and
therefore decided to exhibit at the
Drives & Control Show so we could
talk directly with both designers
and OEMs on behalf of our growing
network of Product Partners and
Dealers who sell our chain direct to
end-users. Our new tactile displays
generated a lot of interest enabling
us to physically show delegates the
quality of our chain products.”
The company was particularly
impressed with the number of
delegates attending the show and the
quality of leads and, as a direct result
of the interest shown in Donghua’s
products, has purchased two 100
tonne presses. These presses will
be used to cut large pitch chains and
rotary chains enabling the company
to fulfil growing customer demand for
chain in specific cut lengths.
Bob explained: “One press will
be used to cut roller chain in our
workshop in Wolverhampton,
adding to the new Attachment
Chain Production facilities which we
launched at the Drives & Controls
show. This enhanced workshop,
combined with our 24/7 ordering
service, means that Donghua can
produce special attachments,
bespoke attachments and special
cut length roller chain in the UK
and round the clock; allowing us
to respond quickly to bespoke
requirements and deliver whatever
our customers want, whenever they
need it!”
Daniel Wellsbury, warehouse manager at Donghua Limited, using one of the new
cutting presses.
“The second press will be housed
with Chaintec in their Manchester
warehouse. Chaintec is our main
product partner for the distribution
of leaf chain in the UK and it makes
commercial sense to store this press
directly with them so they can cut leaf
chain to customer requirements.”
Donghua Limited is a subsidiary of
Hangzhou Donghua Chain Group
of Companies which is one of the
world’s biggest chain manufacturers.
They produce in excess of 30 million
metres of finished chain per year.
Donghua produces a range of high
quality chain including attachment
chain, bespoke chain, conveyor
chain, heavy duty super power
chain, leaf chain and roller chain
which is used across a range of
industrial, agricultural and specialist
applications.
Donghua recognises that reliability
and safety are key issues for its
customers and their products offer
super breaking loads, self-lubrication,
high anti-corrosive properties and
the ability to withstand extremes
of temperature, backed up by full
production traceability and HSE
compliance.
For reader enquiries, please
mention P&TR:
Bob Wellsbury
Donghua Limited
Sidings Close,
Off Wednesfield Way,
Wolverhampton WV11 3DR
Tel: 01902 866200