CORS-070-12 Epost - Electronic billing option for - Town of Milton
CORS-070-12 Epost - Electronic billing option for - Town of Milton
CORS-070-12 Epost - Electronic billing option for - Town of Milton
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Getting the word out<br />
Launch Date: May 20<strong>12</strong><br />
Marketing Investment: $5 Million<br />
Objectives:<br />
•Increase awareness<br />
•Drive traffic to the epost TM Registration Page<br />
•Encourage Mailer Registration<br />
Supported by:<br />
•National, Regional and Local Reach<br />
Campaign Elements to include:<br />
Mass Media Public & Media Relations<br />
Social Media Community Initiatives<br />
Direct Mail Mailer Co-Marketing
Change language