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First&Foremostis published by Merion MattersPublishers of leading healthcare magazines since 1985.Making an ImpactLate this month, several thousand U.S. physician assistantswill be headed north of the border to attend IMPACT 2012, the40 th annual conference of the American Academy of PhysicianAssistants. The venue is the Metro Toronto Convention Centre;see www.aapa.org/impact for more information.This year’s conference features more than 200 CME sessionsranging from evaluating chest pain to providing facialanesthesia to managing chronic kidney disease. Professionaltopics to be covered include PA practice issues in the hospitalsetting, the title change debate and updates to Medicarereimbursement policies.If you are attending the conference, please visit us in the exhibit hall at Booth1021. I’ll be staffing the booth with senior associate editor Jennifer Ford and salesassociate Ashley Hackett. We look forward to meeting you to discuss practice issuesand article ideas.One of the hottest topics of discussion among attendees at the conference may be therecent news about lengthening the PA certification cycle. We reported on this changein our web column about physician assistant issues in April. Find “Physician Assistants,Inside & Out” in the columns area of our website, www.advanceweb.com/NPPA.In this month’s issue, we are proud to present a CME/CE offering that breaksdown insulin therapy into practical steps. As the article explains, many primarycare providers are reluctant to intensify diabetes management because they don’tfeel confident in their knowledge about prescribing an insulin regimen. “The intensificationof therapy for many patients with type 2 diabetes is essential to maintaineuglycemia, and clinicians need to be well prepared to meet the challenges,” writesJane Faith Kapustin, PhD, CRNP, BC-ADM, FAANP, author of the article. “A positiveattitude about the initiation of insulin can help allay patient concerns and fear andhelp overcome many of the other barriers that interfere with timely treatment.”Another article in this issue presents a practical approach to preventing unintendedpregnancy. Sharon Girard, PA-C, explains that the discussion of contraceptionshould not be limited to women's healthcare settings. In all settings where womenare seen, asking two basic questions can go a long way toward reducing unplannedpregnancies.Remember, the clinical and professional information offered by ADVANCE forNPs & PAs is not confined to this print issue. Our website is updated daily with newarticles, columns and blog posts. To receive alerts about updates and highlights,please sign up for our free weekly enewsletter by using the Subscribe tools at the topof our homepage: www.advanceweb.com/NPPA. ■— Michelle Perron PronsatiThe Editor Recommends …➼ Check out our online column, “Physician Assistants, Inside & Out,” for newsand commentary on trends in the PA profession. Find it in the Columns section ofour homepage at www.advanceweb.com/NPPA.PublisherAnn Wiest KielinskiGeneral ManagerW. M. “Woody” KielinskiChief Information OfficerKhader MohammedEditorial StaffEditor: Michelle Perron PronsatiSenior Associate Editor: Jennifer FordEditorial Assistant: Kelly WolfgangWeb Manager: Jennifer MontoneDesignVice President, Director of Creative Services:Susan BasileDesign Director: Walt SaylorArt Director: Doris MohrMultimedia Director: Todd GerberadvertisingDirector of Marketing Services: Christina AllmerArt Director: Chris WoffordEVENTSPublic Relations Director: Maria SeniorJob Fair Manager: Laura SmithEvents Product Manager: Mike ConnorADMINISTRATIONVice President, Director of Human Resources:Jaci NicelyVice President of Business Technology Operations:Joe RomelloInformation & Business Systems Director:Ken NicelyDigital Media Sales Director: Kim NobleCirculation Manager: Maryann KurkowskiBilling Manager: Christine MarvelSubscriber Services Manager: Vikram KhambattaMedia & Marketing OpportunitiesDisplay AdvertisingSales Director: Amy TurnquistManager of Custom Communications and MarketingServices: Shannon Coghlan ReissNational Account Executive: Shannon FergusonSales Associate: Ashley HackettHealthcare Facility AdvertisingSales Director: Kim NobleGroup Manager: Robert MurrayEducation AdvertisingSales Manager: Ed ZetoSenior Account Executive: Brock BamberAccount Executive: Sarah RucinskiCUSTOM PROMOTIONsSales Manager: Mike KerrSenior Account Executives: Noel Lopez,Sue Borjeson-RomanoSales Associates: Bill Egan, Kristen Erskine,Aarika Hoffner, Desirae Slaugh, Gina WillettHow to Contact Us• For a FREE subscription: Call (800) 355-1088 orsign up at www.advanceweb.com/NPPA• To reach the editor:Michelle Perron Pronsati, mpronsati@advanceweb.com or (800) 355-5627, Ext. 1221• To reach the senior associate editor andwebsite editor:Jennifer Ford, jford@advanceweb.com or(800) 355-5627, Ext. 1384• To reach the editorial assistant: Kelly Wolfgang,kwolfgang@advanceweb.com, Ext. 1158• To order article reprints: (800) 355-5627, Ext.1446• To place an advertisement (display, calendar orrecruitment): (800) 355-5627, Ext. 0ADVANCE for NPs & PAsMerion Matters • 2900 Horizon Dr.King of Prussia PA 1940612 ADVANCE for NPs & PAs