Waka MÃ„Âori: He PÃ…Â«rongo Rangahau/ Waka MÃ„Âori ... - Te Puni Kokiri

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It is acknowledged that the MED and Waka Māori survey respondents were not the same andsome caution should be exercised when comparing ratings. Notwithstanding this, these findingsshow that visitors were very satisfied with their Māori cultural experiences, Waka Māori being oneexample, and rated these experiences as high as, or higher than, other RWC 2011 events andactivities.TV AND ‘WORD OF MOUTH’ BOOST W AKA MĀORI VISITSTelevision and word-of-mouth were the most influential factors for respondents in their decision toattend Waka Māori (34 percent and 30 percent respectively). Newspapers and magazines werethe most influential factor for 11 percent of respondents.Although not the most influential factor, the Internet and social media (e.g. Facebook) still servedas a way to engage those that were already supporters and/or attendees at Waka Māori. TheWaka Māori Facebook page generated 400 ‘lifetime friends/followers’, who all received dailypostings and images about Waka Māori.To view, go to: www.wakamaori.co.nz and Facebook: http://www.facebook.com/#!/pages/Waka-Maori/192792360779380WAKA MĀORI SEEN AS W ELCOMING, EDUCATIONAL, INFORMATIVE,ENTERTAINING AND UNIQUERespondents were asked to select words or phrases that best described their expectations prior toattending Waka Māori. Eighteen positive and negative words or phrases were included in thepredetermined list. The top five that emerged are listed below.Respondents rated the same five words, and in the same order of priority, to be the embodiment oftheir actual experience after visiting Waka Māori.Welcoming (expectation 70 percent, actual 79 percent).Educational (expectation 70 percent, actual 72 percent).Informative (expectation 65 percent, actual 72 percent).Entertaining (expectation 65 percent, actual 68 percent).Unique (expectation 58 percent, actual 53 percent).The overall experience reported was summed up in the following statement from a surveyrespondent:“The people were so welcoming. The arts were amazing. Māori Rugby history was well presentedand informative. The hāngi pies were yummy. The Māori Rugby team posters were great. TheMāori ABs were friendly and accommodating. The volunteers were helpful. The demonstrationsand stall holders were friendly, informative. You weren't pressured into purchasing items.”TIME SPENT AT W AKA MĀORIIn terms of the duration of individual visits, 39 percent of visitors stayed less than an hour at WakaMāori, 36 percent stayed 1-2 hours, 12 percent stayed 2-3 hours, five percent stayed 3-4 hours,and eight percent stayed for more than 4 hours.18 Waka Māori Survey Report February 2012
POSITIVE OPINIONS OF W AKA MĀORI BOTH BEFORE AND AFTERATTENDANCERespondents were asked to rate their level of agreement with statements about Waka Māoribefore and after their visit. The statements were a range of positive and negative ones to reflectthe sentiments of both the proponents and critics of Waka Māori.In regard to their ratings before their visit to Waka Māori, all the positive statements were agreedwith (an average rating of 8 out of 10), while all the negative statements were disagreed with (rated3 or below). This perception was also maintained after their visit to Waka Māori (see Fig. 2). Therewas no significant change in their ‘before’ and ‘after’ attendance rating.Fig. 2: Rating Statements before and after Attendance at Waka Māori19
Page 3 and 4: HE MIHIKa timu te tai, ka pari te t
Page 5 and 6: EXECUTIVE SUMMARYRugby World Cup (R
Page 7 and 8: CONTENTSHE MIHI ...................
Page 9 and 10: BACKGROUNDRugby World Cup (RWC) 201
Page 11 and 12: of floor space and the venue has fu
Page 13 and 14: SURVEY OBJECTIVES &METHODOLOGYIn co
Page 15 and 16: Because parking facilities in Auckl
Page 17: OVERALL, VISITORS WERE VERY SATISFI
Page 21 and 22: Respondents were asked which events
Page 23 and 24: HERENGA WAKAMĀORI ARTISANS’ VILL
Page 25 and 26: WAKA PAKIHIAn important objective f
Page 27 and 28: the Auckland region such as accommo
Page 29 and 30: WAKA TŪRUHITourism is a substantia
Page 31 and 32: Table 5: Influence of Waka Māori o
Page 33 and 34: Table 6: Rating of community and cu
Page 35 and 36: $120,000-$159,999 10%$160,000-$199,
Page 37 and 38: APPENDIX 2: WAKA MĀORI LIVEPERFORM
Page 40: 40 Waka Māori Survey Report Februa

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Waka MÃ„Âori: He PÃ…Â«rongo Rangahau/ Waka MÃ„Âori ... - Te Puni Kokiri