Waka Māori: He Pūrongo Rangahau/ Waka Māori ... - Te Puni Kokiri

CONTENTSHE MIHI ..................................................................................................... 3EXECUTIVE SUMMARY............................................................................ 5BACKGROUND ......................................................................................... 9INTRODUCTION ...................................................................................... 10Description of Waka Māori ................................................................................................... 10Visitor Numbers to Waka Māori ........................................................................................... 12SURVEY OBJECTIVES & METHODOLOGY .......................................... 13TE WAKA ................................................................................................ 14Visitors to Waka Māori were Satisfied with the Overall Quality of the Venue ....................... 14WAKA NGAHAU ..................................................................................... 16Overall, Visitors were Very Satisfied with Waka Māori ......................................................... 17TV and ‘Word of Mouth’ Boost Waka Māori Visits ................................................................ 18Waka Māori seen as Welcoming, Educational, Informative, Entertaining and Unique ......... 18Time Spent at Waka Māori ................................................................................................... 18Positive Opinions of Waka Māori both Before and After Attendance ................................... 19WAKA TĀKARO ...................................................................................... 20Māori Rugby Exhibition Popular ........................................................................................... 20HERENGA WAKA ................................................................................... 23Māori Artisans’ Village was Rated Highly ............................................................................. 23WAKA PAKIHI ......................................................................................... 25Waka Māori Direct Event-related Spend is an Estimated $9m ............................................. 26Waka Māori Presented New Business Opportunities for Visitors at Business Functions ..... 27Portrayed Māori as a Positive Contributor to the New Zealand Economy ............................ 28WAKA TŪRUHI ....................................................................................... 29Unique cultural experience for International Visitors ............................................................ 29Waka Māori Positive Influence on Decision to Revisit New Zealand ................................... 30Waka Māori Excellent Contributor to RWC 2011 ................................................................. 31WAKA TĀNGATA.................................................................................... 327