12.07.2015 Views

Waka Māori: He Pūrongo Rangahau/ Waka Māori ... - Te Puni Kokiri

Waka Māori: He Pūrongo Rangahau/ Waka Māori ... - Te Puni Kokiri

Waka Māori: He Pūrongo Rangahau/ Waka Māori ... - Te Puni Kokiri

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the Auckland region such as accommodation, transport, parking and so on. These figures havenot been included here due to the cohort being small.Willingness to PayWhen asked whether their experience at <strong>Waka</strong> Māori was worth more than the amount they hadspent, 84 percent of visitors reported that it was.Of those who felt the experience was worth more than what they had paid, 60 percent said thatthey were willing to pay $1-$20 extra, and 39 percent were willing to pay more than $20 extra.This ‘willingness to pay’ approach illustrates an additional ‘unrealised’ benefit to the economy. Thisfeeling that the experience was worth more than what they paid could be one of the reasons for thehigh satisfaction ratings that have been reported.WAKA MĀORI PRESENTED NEW BUSINESS OPPORTUNITIES FOR VISITORSAT BUSINESS FUNCTIONSTwo-thirds of respondents who attended business functions indicated that they made a businessconnection they intended on following up (68 percent) and that it presented some businessopportunities they intended on following up (67 percent).Most respondents rated the quality of the business workshops and seminars highly, with 32percent rating this as 10 out of 10, and reporting an average overall impression rating of 8.2 out of10.These figures should be treated as indicative only, due to the small number of respondents thatattended.Rhonda Kite (left) of Kiwa Media, showingonlookers her new interactive educationprogramme at a <strong>Waka</strong> Māori business function.27

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