Corporate Social Responsibility Report 2011 - Roto Smeets Group

Media Awards. MediaPartners Group also fills a managementposition in the Customer Media Chair Foundation.- Leads to Loyals is a member of the Dutch Dialogue MarketingAssociation.- Roto Smeets Group participates in the Deventer Business Forum,which is linked to the BOP Academy. Targeted at youth withdevelopment potential in the 14–19 age bracket, commonly secondaryschool dropouts, the BOP Academy aims to return theseyouths to regular education or a suitable working environment.- Leads to Loyals is a knowledge partners of Beekestijn traningcourses, supplying factsheets with case studies and attendingmeetings.Specific areas of expertise- CMBO/DALTCRoto Smeets Group is an active member of the working groupthat is drafting supply specifications and guidelines for digitaldelivery to printers.- GUA (Graphics Users Association)Roto Smeets Group participates in and is represented on theboard of this platform for knowledge exchange among users ofKodak workflow software and safeguarding their interests.- Ghent PDF WorkgroupRoto Smeets Group is a member of this group on behalf ofCMBO. The group is an international association of graphicsindustry central organisations. The association exists to draftand distribute process specifications for optimum graphicsworkflows.- ECI (European Colour Initiative)Roto Smeets Group is a member of the ECI web offset workinggroup, which develops and distributes guidelines for themedium-independent makeup, processing and exchange ofcolour data based on ICC colour management.- PrintArena.nlRoto Smeets Group actively supports the central website for alltechnical supply-side information for printed media. Print Arenais a joint initiative of CMBO, Cebuco, ZSO, KVGO and the DutchPublishers’ Association.Print Arena’s goal is to make knowledge and information accessibleto the creative industry, ultimately to increase the userfriendliness of the printed media.The information issued by Print Arena is chiefly concerned withcurrent standards and specifications in the creative industry.Education and Training- MediaPartners Group is registered as a training company withSavantis, the knowledge centre for professional training. Thetraining given is as media Designer (Graphics Designer), andDesigner of advertising, presentation and communication(Advertising and Publicity design).- Technology week aims to increase interest in technical careersamong the young. Roto Smeets Deventer was one of the firmsorganising guided tours during an Open day on 9 April 2011for pupils in Group 7 of junior school. A group of enthusiasticvolunteers ensured the event’s success.- Also in 2011 Roto Smeets Etten and Roto Smeets Deventer organiseda number of excursions and guided tours for educationalinstitutes, for both teachers and pupils in junior high school whohave to choose the next step in their education. Visitors alsocome from the Regional Training College, intermediate leveltechnology students, as well as from those in practical education.Work experience places are also offered.- Roto Smeets Deventer and the Mid-Netherlands RegionalTraining College, VAPRO and temporary staff agency Timingstarted a new training course in the print shop. This is a BBL/VAPRO competence development course leading to an OperatorB qualification. This was an integration of Roto Smeets’ ownprofessional training with a regular, nationally recognised MBOcourse. This means that over time Roto Smeets Deventer willhave available young, qualified operators, while the employeesare offered an opportunity to follow a different career outsidethe graphics industry.- Roto Smeets Deventer creates opportunities for groups thatexperience difficulty on the job market. Roto Smeets Deventerworks with Sallcon in this area and supports people who needhelp to find work, such as the long-term unemployed, thehandicapped and school leavers. By offering an employmentcontract to unemployed people on social security, Sallcon getsthem off welfare and detaches them to Roto Smeets Deventer(among others) to work in Afterpress or other departments. Thecollaboration with Sallcon is inspired by both business-economicand social considerations.SponsoringPrinted mediaRoto Smeets Group, alone or in association with a paper supplier,regularly makes its printing capacity available to socially relevantprojects.Annually, Roto Smeets Group also sponsors publicity for breastcancer by contributing to the production of Pink Ribbon Magazine.Roto Smeets Group 2011 CSR 15