Corporate Social Responsibility Report 2011 - Roto Smeets Group

Senefelder Misset, together with Roto Smeets, is closely involved asa partner in P+, the Magazine for Socially Aware Business Conduct.P+ offers a multiplicity of media forms for communication onsocially responsible business practice: a magazine, website, e-zone,films, conferences and seminars.Senefelder Misset is involved as a print sponsor with the Firm College,which is a project that familiarises senior high school childrenwith business studies, encouraging them to develop their businessskills.Roto Smeets also sponsored printing for the Magazine in the ClassroomProjects. This fund encourages school-age children in poorneighbourhoods. The students themselves think up and make theirown magazine from start to finish. Projects like this offer them allthe opportunity to expand their horizons. In particular, third yearstudents in the Weekend Schools in Amsterdam Southeast, Westand North worked on the Magazine project under the guidance ofprofessional magazine makers.Roto Smeets Group’s other services are also recruited for goodcauses, as with MediaPartners Group, which developed for theRonald McDonalds Children’s Fund a new magazine concept: (t)Huis. This is a central magazine with plate changes that allowevery branch to offer the readers local content. (t)Huis comes outquarterly and is sent to donors, sponsors and others who are closelyinvolved. Ronald McDonald was charged suitably modified tariffs.DonationsInternal sponsoring policyRoto Smeets group views sponsoring as a logical extension of itsclose relations with its employees and its involvement with societyin the regions where the plants are located. The Group encouragesits employees to undertake voluntary work by contributing only tothose good causes that are supported by its own employees, someexamples being:Riding for the DisabledThis charity’s goal is to give riding lessons to people with a varietyof handicaps. Besides riding lessons, they also teach how to carefor the animals, show that others too ‘Have something’, and teachsocial skills. More information: http://www.pwamanege.nl/Junior Girl Scouts/International School of AmsterdamObjective is to build the girls’ courage, confidence and characterand make a better world. They are encouraged to do good deedsfor others. In 2011 they supported Equilibrium, which sendsclothing and books to Zambia. They also bake cookies and makepresents for refugee families in Amsterdam.Woongroep De RegenboogSitchting Woongroep de Regenboog [the Rainbow Group ResidenceFoundation] looks after the housing needs of the mentally handicapped,as well as their care and guidance. See www.woongroepderegenboog.nlfor more information.Neema FoundationHelps the Baracka Children’s Home orphanage in Kwale, Kenya. Thefoundation’s goal is to improve the children’s lives by offering thema safe environment where they can be cared for and raised. Moreinformation can be found on http://members.home.nl/fredhilkens/Home.html.Franciscus HospiceA hospice is a welcoming refuge for residential patients who onlyhave a short time to live. This home-away-from home offers lovingassistance to our dying fellow humans and their family. See www.franciscushospice.nlCharit-tA range of tee shirts are on sale on the website www.charit-t.nl,designed by designers and graphics artists from all over Holland. Theprofits from tee shirt sales go to a good cause, which must bear theCBF seal of approval. Whoever orders a tee shirt can themselves usea list to pick which good cause will receive the money.Dr Joe-HoeDr. Joe-Hoe is hospital clown who entertains in the St. JansGasthuis, a hospital in Weert. She visits the hospital three timesa week and ensures that everywhere there are children in thehospital there are presents and surprises to reward the kids afterupsetting procedures and other tense experiences. For moreinformation click on http://www.sjgweert.nlExternal sponsoringThe individual RSG branches also have their own sponsoring budgets,which they are free to devote to local, cultural or social projects.Roto Smeets sponsors the National Publisher’s Congress in Haarlemand in December contributed to setting up the NUV Magazine Gala2010 and with it the presentation of the Mercur prize for Editor ofthe Year.For promotional customers in Holland, the national Congressfor Unaddressed Advertising was held in May, with Roto Smeetssponsorship. In November we both sponsored and attended theCustomer Media Conference.Roto Smeets also sponsors the ‘Roto Smeets Runners’, who takepart in the Roparun, a relay race over a 520 km route from Paris toRotterdam. The team’s performance is to raise money for peoplewith cancer.They also support a project in which visually handicapped ride atandem with a sighted companion, in cycle races and thus activelyparticipate in cycling as a sport.CSR 16 Roto Smeets Group 2011