Newsletter Fall 2009 - Munich Business School


Newsletter Fall 2009 - Munich Business School

Munich Business School

University of Applied Sciences

NEWS | Fall Semester 2009

News | Fall Semester 2009


Dear Readers

Graduates of Munich Business School

have probably followed the debates of

the past months about the moral principles

of management in the economy with

a certain amount of astonishment. Especially

when the claim was put in to introduce

ethics into the syllabus and to make

the development of a resilient value

structure for future managers part of the

university education.

In moments like these, the MBS graduates

probably recall the social studies and

projects with which they already had to

deal with during their first academic year.

What comes to mind are the long-standing

lecture series such as ‘Business

Ethics’, ‘Business and Society’, or ‘Economic

and Cultural History’, the contents

and questions of which at times surprised

or even provoked them.

More than once have I met graduates

who in retrospect considered these elements

of their studies an important advantage

of their training. And even long

before the public discussion about morals

in business came up as a consequence of

the economic crisis, former students implored

us to never give up these parts of

the course of studies – even if some current

students may be skeptical towards

this offer.

We of course feel vindicated by the current

developments, and that is why we

will consistently continue our concept of

teaching values and supporting the development

of the personality of our students

in the future.

The present edition of our newsletter

contains among other things an overview

of the numerous non-profit projects

in which our students have been involved

in the last few months. In addition

you will learn

❚ how MBS students organized the first

Munich Venture Summit

❚ which problems student teams dealt

with for the FC Bayern München soccer

club, BMW, or Munich's bid for the


❚ which new professors are going to

help hone the scientific profile of

Munich Business School

❚ which new partner universities are

open to our students

❚ how an MBS alumna is recruiting consultants

for McKinsey worldwide

and much more.

Have fun with this new edition.

Prof. Dr. Stefan Baldi

Dean of Munich Business School

From Insider’s Tip to Leading Brand

University ranking of the German business magazines ‘Wirtschaftswoche’

and ‘Handelsblatt Junge Karriere’ attests to the remarkable reputation of

Munich Business School among German personnel managers

The growing degree

of popularity

of MBS has

also impacted

the joint university

ranking of

the German

business magazines‘Wirtschaftswoche’

and ‘Handelsblatt

Junge Karriere’. In this survey of over

500 personnel managers, Munich Business

School was voted among the top 10 of the

best Universities of Applied Sciences in

Germany in the area of business studies.

Regarding the size of MBS, which is betting

on quality instead of quantity, this evaluation

exceeds all expectations.

For first of all, one has to consider that

MBS is significantly smaller than most of

its competitors, which means that each

year significantly fewer graduates leave

the university than at other institutions.

When also considering that Munich Business

School has only had its name since

2003 and thus its graduates have only

been seriously noticeable under this

name for five years, it becomes clear how

good of a reputation Munich Business

School and its graduates have among

personnel managers in Germany.

The appreciation of the personnel managers

is explained when taking into account

what they are especially looking for when

selecting future managers. The majority

of personnel managers list the candidate's

personality (87 percent), their practical

experience (71 percent), and a very

good command of English (57 percent) as

the most important selection criteria. The

setup of the programs of studies at Munich

Business School, with their focus on

personality development, practical relevance,

and internationality, thus matches

the requirements of personnel managers

very closely.

Munich Business School Voted the Best

University of Applied Sciences in Germany

In a nationwide analysis on the satisfaction

of students with their university, Munich

Business School has again achieved a

top rank. Between November 2008 and

March 2009, the consulting firm Universum

asked 19,000 students from around

100 universities to evaluate their institution

on a scale from 5 (very satisfied) to 1

(very dissatisfied).

With an average of 4.8 from the grades in

individual categories such as teaching

staff, selection of lectures, service, or career

counseling, MBS was voted the second

best university in all of Germany. We

are only outranked by the Handelshochschule

Leipzig (4.92), which doesn't offer

a Bachelor program, however.

The following places are taken by the

WHU Otto Beisheim School of Management,

the Frankfurt School of Finance

and Management, and the University of

Applied Sciences Bonn-Rhein-Sieg.

Looking at the private universities in detail,

Munich Business School also reached

second place, ahead of WHU, the Frankfurt

School of Finance and Management,

and the University of Witten/Herdecke.

In the ranking of the Universities of Applied

Sciences, MBS holds first place with

a clear margin to the University of Applied

Sciences Bonn-Rhein-Sieg and the

Universities of Reutlingen, Ingolstadt,

Deggendorf, and Mannheim.


New Concentrations in the

Master’s Program

Starting with the next semester,

MBS offers two new business

concentrations in its Master’s


International Family Firms

This concentration is training the

next generation of entrepreneurs

for national and international

multi-generational family businesses.

Through this new emphasis,

MBS wants to support all those

who want to assume responsibility

in corporate succession now.

Family businesses often face

complex challenges between the

conflicting priorities of family and

business, technological progress

and international competition.

MBS provides soon-to-be entrepreneurs

with the necessary

tools in order to lead their family

business into a successful future.

Luxury Management

Successful marketing of products

and services in the luxury segment

requires profound understanding

of the specifics of the

corresponding markets and

clients. Historical and sociological

issues give access to the topic of

luxury, as do considerations from

the areas of philosophy, economy,

ecology, and psychology. The

new study focus sensitizes students

to the phenomenon luxury

in all its aspects and provides

them with a well-founded theoretical

background and at the

same time with a very practical

approach for the demanding

tasks in this predominantly international



MBS Symposium 2009

Enterprise Champions League –

How German companies

of all sizes compete with

the world's best

After its extremely successful

start in the previous year, the second

Munich Business School Symposium

takes place on October

30, 2009 starting at 9:30 am,

again on the premises of KPMG in


Students and young professionals

are invited to deal with the challenges

and opportunities of German

businesses small and large

and to analyze the differences

between these types of companies.

In addition to lectures by representatives

of reputable German

companies, various workshops

and a closing panel discussion

are part of the program.

Speakers who have already been


❚ Stefan Krause

CFO of Deutsche Bank AG

❚ Wolfgang Grupp

Managing director of Trigema

GmbH & Co. KG

❚ Peter Ringsleben

Head of corporate communications

at Klöckner & Co AG

❚ Dr. Sebastian Theopold

Founder and partner of the

Munich Strategy Group (MSG)

❚ Hans-Joachim Boeckstegers

Managing director of

MULTIVAC Sepp Haggenmüller

GmbH & Co.

❚ Prof. Dr. Frank Seger

Professor at Munich Business


More information and

registration under

Know-How, Contacts, and Lots of Applause

The members of the student initiative MBS innovate! organized the

remarkable premiere of the Munich Venture Summit

Top-class instructors from the world of

start-ups, interesting workshops, exciting

discussions – the members of the student

initiative MBS innovate!, who organized

the first Munich Venture Summit with the

title ‘Starting up – now more than ever’

were rewarded with long applause at the

end of the event on March 14.

The panel discussion of the

Munich Venture Summit 2009

Successful young founders like Lukasz

Gadowski (Spreadshirt), Oliver Samwer

(alando, jamba), or Ehssan Dariani

(StudiVZ) inspired the guests with their

speeches, but were also available for answering

questions and for discussion

groups. In addition to the founders, investors

– for example von Holtzbrinck-Ventures,

Early Bird, and Target Partners –

and Business Angels shared their experiences.

During and after the sessions,

potential founders had many opportunities

to also talk about detailed problems

of start-ups. This included practical startup

know-how as well as the world view,

way of thinking, and the attitudes of

successful founders.

Oliver Samwer (alando, jamba)

Many participants seized the opportunity

to become active themselves in the context

of workshops, for example for finding

and evaluating innovations.

Ehssan Dariani (StudiVZ)

In addition to all the events offered, there

was room for discussions in small groups,

during which not only know-how and

business cards were exchanged, but also

individual projects discussed, business

plans studied, and demo versions presented.

The participants had traveled from all

over Germany; however, there were also

many students and lecturers from Munich

Business School among the audience.

The organization team from left to right:

Christoph Auffermann, Ann-Cathrin

von Rechenberg, Christian Klemenz

The organization team of the Munich Venture

Summit consisted of Ann-Cathrin von

Rechenberg, Christian Klemenz, and Christoph

Auffermann, who were supported

by other members of the student initiative

MBS innovate!. The positive response

of the participants has most likely

encouraged the organization team to

follow up this successful event with another

start-up event.

CRM Study by MBS Students

Becomes the Topic of Conversation

The German marketing journal ‘Absatzwirtschaft’

considered these survey results

worth one whole page: Eight

students in their 6th semester investigated

the topic ‘Customer Relationship

Management from the view of the customer

in the areas telecommunications and

e-commerce’ led by professor Carsten

Rennhak and in cooperation with the

consulting firm SHS VIVEON.

For this purpose they interviewed over

1,000 telecommunications customers and

users of e-commerce services regarding

their expectations and satisfaction with

the service of their respective providers.

One of the key findings of the study was

the surprisingly great willingness of customers

to have their telephone and online

behavior evaluated by the providers.

You can order selected results of the survey



The student team that developed the

questionnaire and realized the project

was comprised of Freya Portheine, Tim

Wagner, Bernhard Wach, René Zimmermann,

Nicolai Gropper, Maximilian Nekkels,

Alexander Scholl, and Johannes


Munich Business School Appoints New Professors

As of the beginning of the Fall semester,

Munich Business School has appointed

two new professors. Both have already

worked as lecturers for MBS and are to

contribute to hone the scientific profile

of Munich Business School as one of the

leading business schools.

Professor Dr. Christian


will primarily be involved

with the

Asian-Pacific Business

Studies program.

He studied in

Munich, Taiwan,

and Duisburg (Germany),

where he looked at the development

of the Internet and e-commerce in

China for his doctorate. After working at

the ‘China Desk’ of the ifo Institut für

Wirtschaftsforschung (ifo Institute for Economic

Research) and for the consulting

firm Capgemini, he founded the Think!

Desk China Research & Consulting consultancy

in 2005. Prof. Dr. Christian Schmidkonz

has been gaining experiences in the

realization of projects in China, Taiwan,

and Hong Kong for the past 15 years.

Professor Dr. Marc-

Michael Bergfeld

was born in Munich

and grew up in

Asia. After receiving

his degree in

business administration

in Eichstätt-Ingolstadt

(Germany), he initially worked in a consulting

company, before changing to the

Munich-based family group Giesecke &

Devrient, where he was in charge of projects

in Europe, Latin America, and China.

Professor Bergfeld holds a Ph.D. from

Manchester Business School with a second

marking at the Center for Global R&D

at Tsinghua University in Beijing. As professor

for International Family Firms,

Marc-Michael Bergfeld will become involved

in research and specifically the

train-ing of executive management for

family businesses.



Innovation Management


Once again the program is outstanding

and the list of lecturers

excellent. In the ‘SUMMER

SCHOOL Innovation Management

2009’ from August 17 to 21

at Lake Starnberg, the participants

are introduced step by step

into professional innovation


The event, which is being organized

by Munich Business School

in cooperation with the Management

Forum Starnberg, is aimed

at professionals, executive management,

and young executives

from the areas innovation, strategy,

R&D, BDM, marketing, and

product management.

The mixture of theory and practical

application with case studies,

workshops, group exercises,

discussions, and outdoor training

guarantees varied and effective


The lecturers are innovation managers

and experts from the industry

(Thomas Jungmann, Henkel;

Peter Wienand, O2), consulting

firms (Tom Groth, Toxiq London;

Alexander Grots, gravity), and research

and education (Prof. Dr.

Jörg Saatkamp and Prof. Dr. Frank

Seger, both Munich Business


Blue Oceans for MBS

With which measures can MBS

immerse itself in Blue Oceans?

This was the core question of the

Blue Ocean workshop to which

the Master’s students Sarah Baier,

Jennifer Borelly, and Franziska

Wilmsmeier had invited MBS



Participants of the Blue Ocean workshop

in the O 2 lounge in Munich.

The participants were to create

new innovative ideas for MBS

with the aid of the Blue Ocean

strategy, a method for developing

sustainable and profitable

business models from the area of

strategic marketing.

The focus of the workshop was on

the identification of Blue Oceans

in the sense of clear competitive

advantages of Munich Business

School. The principal items of the

workshop were three challenges

in which the participants looked

for new innovative ideas for MBS

by means of a variety of creative

techniques. The participants, all

stakeholders of MBS (lecturers,

students, potential new students,

parents, alumni, and investors),

were divided into four groups. At

the end of each challenge, one

group member changed to a new

group in order to provide new inspiration

there. Each challenge

dealt with a previously specified


The participants experienced a

successful and perfectly organized

event and developed an

abundance of good ideas.

Whether these will actually turn

into ‘Blue Oceans’ for MBS remains

to be seen.

Master’s Students' Business Projects Provide

New Innovative Ideas

New Communication Channels

for BMW Motorrad

Once again, students from our MBS

Master’s program were able to win over a

top company for their business project –

BMW Motorrad. The task of the Master’s

students Gerald Göbel, Isabel Kreth,

Britta Mertens, and Tobias Stadler in their

business project with BMW was the development

of new communication and

promotion channels for the product

launch of the BMW

motorcycle F 800 R.

The communication

strategy was to be

consistently geared

The FC Bayern Soccer Club

Can Take Over Europe

This is the conclusion at which the

Master’s students Ina Christoffer, Vincentiu

Ciocan, Andreas Seemeier, Alexander

Wende, and Heike Winkler arrived in

their business project ‘Eastern Europe –

an opportunity for FC

Bayern München AG.’

In contrast to the

Asian market, this

market has so far been

barely accounted for

and offers sufficient growth potential.

Communications Concept for

Munich's Bid for the Olympics

Munich wants to bring the Winter Olympics

2018 to Bavaria – but it is a long way

still to go, and a path strewn with obstacles,

before the Games are awarded by the

IOC in July 2011, and there are already

three other competitors in the running.

Sarah Baier, Britta Mertens, Benjamin-

Christian Mazin, and Franziska Wilmsmeier

created a preliminary concept for

towards the target group (male, young,

wealthy, social, active and urban, technology

and Internet-oriented) by focusing on

urbanity, athleticism, coolness, and style.

The special challenge was to appeal to

new target groups without compromising

existing target groups.

The students developed seven communication

ideas. The one thing all of them

have in common is the strong use of the

Internet as communications platform.

The responsible persons at BMW were

excited about the variety, quality, and innovative

strength of the developed ideas,

which will all be discussed and pursued in

the corresponding committees.

Starting from this thesis, the task of the

project team was to analyze the economic

appeal and the country-specific

enthusiasm for soccer for each of the individual

countries of Eastern Europe. As

a result, a country ranking was created on

the basis of various criteria. Against the

backdrop of the targeted expansion of FC

Bayern München's activities abroad, the

results of the project team are of great interest

to the club.

Christian Nerlinger, who also studied at

Munich Business School and is now the

designated successor of Uli Hoeness as

manager of FC Bayern München, took

part in the realization of the project.

the communication of the application


The communications director of the

Deutscher Olympischer Sportbund (German

Olympic Sports Confederation),

Gerd Graus, had given the briefing five

weeks prior to the presentation at MBS

and was very impressed by the result.

Munich Business School will continue to

support the bid for the Olympics.

New Publications by MBS Lecturers and Alumni

Dr. Marc-Michael Bergfeld:

Global Innovation Leadership

The book designs and analyzes the strategic

implementation of project-specific

and internal innovation networks between

the corporate head office and

group companies abroad. From this,

Marc-Michael Bergfeld developed a Global

Innovation Leadership concept, which

is illustrated by means of case studies of

global market leaders in various sectors.

The deliberate and long-term management

of worldwide innovation competence

ought to be the core task of

modern and internationally operating

companies. With this book, a framework

is now on hand that shows companies

and politicians the way to global innovation


Anne Wedel and Waldemar Stotz:

Employer Branding

It is the authors' goal to show for teaching

purposes and practical application how

qualified employees are found and

retained in a company with the aid of

strategically oriented employer branding.

For this purpose, they take a comprehensive

look at employer branding and overcome

the reduction to partial areas like

personnel marketing or recruiting. For

with its many different measures, oriented

towards various target groups of

potential, current, and former employees,

employer branding influences all

internal and external reference groups in

a company. The authors develop a concept

for how companies can awaken employer

preferences in the different target

groups and become an employer of

choice. This is further illustrated through

a look into the practical experiences of

attractive employers of different company

sizes and sectors.

Emanuela A. Mititelu & Dr. Adrian Hunger:

The Success of M&A Transactions in the

European Banking Sector

M&As in the European banking sector

control the global M&A market in terms

of their numbers and transaction volumes.

Against this backdrop and in light

of further consolidations to be expected

in the European banking market, the authors

address the question of the success

of M&A in the banking sector. The focus

in this is on the long-term and regional

success of M&A transactions on the

buyer side in Europe, since previous and

current studies have neglected these


Michael Holzgethan:

Balancing of Special-Purpose Companies

The Bachelor thesis of the MBS alumnus

was published as a

book. The regulations


group accountability

are to be

changed in the

context of the reformation

of German


law through the Bilanzrechtsmodernisierungsgesetz

(German Accounting Law

Modernization Act, ‘BilMoG’). This also

affects the treatment of special-purpose

companies. With the new formulation of

§ 290 para. 1 of the HGB (German commercial

code), the legislative authority

wants to prevent scandals á la Enron with

regard to these balance-sheet-wise

problematic constructs and create clear



New Logo Image for

Munich Business School




With the introduction of new lettering

and a logo image, Munich

Business School is completing

the makeover of its corporate design.

The new logo image was designed

based on the input of numerous

stakeholders of Munich

Business School. The following

three aspects were the primary

focus in this process:

The Crest: The representation of

classic values oriented towards

tradition that are at the heart of

the scientific work with business

topics and the passing on of human

and commercial values to

our students.

The Lion: The inward and outward

reputation of Munich Business

School. A symbol that is connected

both nationally and

internationally with leadership,

strength, and courage. In addition,

it also builds a bridge to Bavaria,

which is very important to

our roots and our regional importance.

Lettering and Presentation: The

modern, somewhat abstract

presentation of the graphic elements

as well as the introduction

of new lettering offset the lion

and the crest and stand for modern

teaching methods, up-todate

management style, and the

newest technologies, projects,

and partners.

“The purpose of the new logo

image is to complement the good

reputation our university is enjoying,

increasingly also internationally,

through a greater optical

recognizability”, says Prof. Dr. Stefan

Baldi, the Dean of Munich

Business School.

New Advanced Training in

the Area of Innovation Controlling

and Entrepreneurship

Innovation Controlling and Entrepreneurship

are established topics

in the degree programs of

Munich Business School. Input

and the right tools for the systematic

generation of innovations

are hereby provided by the

innovation lab. A competence

network has developed through

this cooperation that is now

being enhanced through the area

Management Training and Mentorship.

Starting in Fall 2009, topics such

as ‘Taking risks in controlling into

account’ or ‘Key Performance Indicators

(KPI) in innovation management’

are up for discussion

on a one-day ‘Compact Course

Innovation Controlling’. Each

participant receives answers to

the questions: What is an adequate

complexity of innovation

controlling in my company and

what are the most important

KPIs there?

Building on the compact course,

participants have the option to

attend both a five-day ‘R&D Controlling

certification course’ and

the ‘Corporate Venture Lab’.

The target group is both technology-intensive


companies and major companies

in an innovative environment.

You can find detailed schedules,

dates, and information on the

lecturers here:


Expanded Network

Fudan University was the first university

in China to add Business Administration

to their study program. The School of

Economics was founded in 1929. Today,

the School of Management at Fudan University

is a top address in China, not least

thanks to its long tradition. With eight departments,

19 institutes, and its own management

consultancy, it is on a level

with other international business schools.

Tongji University is one of the most reputable

universities in China. As a specialized

university it is responsible to the

Ministry of Education and is to be built up

into a world-renowned university. The

courses offered by the School of Economics

and Management (SEM) include all

economic and administrative areas. SEM

cooperates closely with the engineering

faculties of Tongji University.

MBS Case Challenge 2009

The MBS students

Olivia Azjen, Sara

Geising, Julia Hofbauer,

Nina Kahn,

and Olga Pashkova

designed the MBS

Case Challenge in

the context of the

business plan lectures.

Now student groups are called to test

their knowledge in the field. The Weihenstephan

dairy is looking for a guerilla

marketing concept that is to position the

brand in its home territory even better.

The best concept will be awarded a prize

and incorporated in the marketing planning

of the dairy in 2010. As is customary

in guerilla marketing, the goal is to

achieve maximum effect with a minimum

of resources.

Plekhanov Russian Academy of Economics

is the largest economic university in

Russia. Many famous scientists, politicians,

and successful entrepreneurs were

trained here.

Master’s and Bachelor students will in the

future also be able to study at ESAN University

in Lima, the leading business

school in Latin and South America. It is

the first educational institution with international

accreditation in Peru. International

rankings additionally confirm its

high academic standards.

From Spring 2010 on, MBS students will

also be able to study at the University of

California in Riverside (UCR). UCR is one

of the best universities in the country. It is

currently is rated nineth in the ranking of

the up-and-coming universities by US

News and World Report.

Wanted: Guerilla marketing concept for the Weihenstephan dairy

Wanted: The best idea. Groups of 3 to 5

people from Munich Business School and

other universities can participate. The application

deadline is September 14, 2009.

A jury consisting of company representatives,

MBS lecturers, and external marketing

experts decide on participation.

As in real life, the case competition also

starts with a kick-off. In addition to a company

presentation and introduction to

the objective, a creative workshop with

the managing director of the innovation

lab and an introduction into the technique

of Guerilla marketing are part of

the program. The results will be announced

and the best concept awarded a prize

on Case Challenge Day on October 2.

Social Projects of MBS Students

The new Bachelor students also got involved with a variety of non-profit projects.

This is an obligation, but also a good tradition at MBS.

Terra uligunosa has, in cooperation with

the German Association for Nature Conservation

(Bund Naturschutz e.V.), expanded

a low and high moor area again.

Water is being extracted from these former

moor areas by planting birch trees,

alder trees, or Norway spruces. In order

to prevent damage to the subsoil, the

students were only able to conduct the

necessary care measures during temperatures

below freezing.

The goal of the Nature Day that took

place for students of the Dr.-Elisabeth-

Bamberger school in Dachau was to familiarize

children with the beauty of

nature. For this purpose, the students

had prepared different game stations in

the Isar meadows.

Unforgettable Days recorded their own

song with children of the SOS Mütterund

Kindertageszentrum (mother and

child day care center) in Neuaubing. For

this, the lyrics of a song were changed

and the song then professionally recorded

in a recording studio. Of course,

every child received a CD with their own

song as a memento.

Theme rooms gave a new face to the kindergarten

‘Regenbogenkinder’ in Lerchenau

through extensive paint and

renovating work. In addition, the students

organized a great carnival party and

presented the kindergarten with games

and reading and learning material.

Teens on Stage organized a hip-hop

dance class with a professional choreographer

for hyperactive children and students

with learning disabilities of the

Sonderpädagogisches Förderzentrum

(special needs educational center) at the

Rupert-Egenberger school in Bad Aibling.

Dancing is said to improve motor skills,

reduce concentration difficulties, and

strengthen the children's self-confidence.

The Verein Fieberbrunn für Asylheim

Bürglkopf (Fieberbrunn society for asylum

camp Bürglkopf) wants to make it

easier for volunteers to support the asylum

camp Fieberbrunn through active

participation in the promotion of integration.

Under the motto ‘Together we

are strong’, the society organized a hiphop

concert to which the residents of

the asylum camp were invited. The earnings

from the concert were used to organize

a trip to an amusement park for

the asylum seekers.

The goal of Speedaidmunich is the

time-limited, fast, total or partial provision

of money for persons who have

acutely fallen on hard times. Via modern

means of communication, potential

donors are called on to donate 50 euros

for specifically defined aid projects. In

this way it has already been possible to

help finance the acutely necessary

treatment for a ten-year-old Iranian girl.


Nepomuk organized different theme

days for children of the Bayerische Landesschule

für Körperbehinderte (Bavarian

State School for Physically

Handicapped Persons). The culmination

was the organization of a great carnival


Dinner für Kinder (Dinner for Kids) collected

donations for a rescue center for

Maasai girls in Kenya. The funds were

acquired through a private dinner invitation.

The guests paid 25 euros for the

dinner, 100% of which went to the project

‘I See Maasai Development Initiative’.

More information and donation

opportunities under:

SeKi(Ba) 2 organized different events for

children and senior citizens, including a

visit to an FC Bayern Basketball match

and a joint lunch of residents of a nursing

home and kindergarteners.

The event Marktplatz – Gute Geschäfte

München (Market Place – Good Business

Munich) organized by MBS students

together with the Tatendrang

agency wants to initiate the cooperation

between local businesses and non-profit

institutions. 1,726 hours of time for

volunteer involvement were collected


Die Heimwerker (The Handymen) renovated

two rooms in the Clemens-Maria

children's home in Putzbrunn. They laid

new floors, painted walls, and organized

new furniture. In addition, they arranged

afternoon game times for the

children living there. The activity was

funded through a generous donation by

the Rotary Club.


Skateboards for Afghanistan

Social involvement is also very important

at Titus. The foundation

Skate Aid supports national

and international projects which

carry out humanitarian projects

for children and young people via

skateboards. The means to this

end are fund-raising events for

individual projects, the collection

and pass-ing on of skateboards

and accessories free of charge,

the bundling and utilization of

know-how, manpower, and contacts

in the skateboard world, as

well as pub-licity and the providing

of information. Two tons of

skateboards and clothing were

collected recently for setting up a

skateboard school in Kabul.

Ups and Downs of a Company

The successful entrepreneur and skateboard pioneer

Titus Dittmann visits MBS

In April, the entrepreneur and skateboard

pioneer Titus Dittmann visited the MBS

together with his son Julius. In the context

of the lecture series 'Family businesses

and corporate succession' and in

cooperation with the student initiative

U2B e.V., they talked about the varied

history of their company, social involvement,

and questions of succession.

Titus and Julius Dittmann

A teacher becomes a skateboard


In 1980, the secondary school teacher

Titus Dittmann discovers skateboarding –

until then unknown in Germany – and introduces

it into physical education. For

this purpose, he imports cheap skateboards

from the USA. In 1984, he quits

his teaching job and starts importing

skateboards full-time together with his

wife. By 1988, the company and the Titus

brand have developed magnificently,

there are no competitors to speak of, and

the market share is at times 95%.

But Titus has always wanted to be more

than a mere trading company. It is also

one of Titus' goals to build up and support

the skateboarding scene. Part of the

earnings therefore flows continuously

into skate parks and social and youth

work. This is also obvious on the company's

website, which is at the same time

online catalog and portal for all topics regarding


It also serves to quiet the bad conscience

plaguing the entrepreneur, who is making

good money with his passion.

Everything gambled away

By 1998 the company has become large

and difficult to manage. Former partners

want to go public with his idea. Titus Dittmann

wants to beat them to it and is already

preparing an IPO. Investors get on

board, an AG is founded, and retail sales

through buy-ups rise from 70 to 90 million

euros in 2000. In 2001 the bubble

bursts and the IPO is canceled. The investors

try to save what can be saved and

Titus Dittmann and his wife lose the

power in the company. Consultants develop

recovery plans, banks send interim

managers, but the crisis persists. The

company that was once so accustomed to

success is losing money.

Anyone else would have given up

At the end of 2006, the Dittmanns decide

to stake all they have in order to get their

company back. They buy back the company,

take over operative management,

and change the AG back into a GmbH. By

now, Titus GmbH is once again making a


Julius Dittmann is just as passionate a

skateboarder as his father and also an entrepreneur.

He broke off his apprenticeship

in his parents' company during the

crisis and went into business for himself

with a skateboard wholesale company.

This company is now so successful that he

was able to support the buy-back of Titus

with a credit. Now father and son are preparing

the succession of generations at

Titus together.

It was a given that Julius and Titus Dittmann

didn't stand in front of the students

wearing suits. They not only sell skateboards,

fashion, and accessories, but they

also live their style and their passion. The

audience experienced living company history

that can be copied, and after their

lecture, Titus and Julius Dittmann were

inundated with questions. We would like

to give special thanks to U2B e.V. for organizing

this exciting event.

“At McKinsey, I've Come Full Circle”

MBS alumna Friederike Voswinckel recruits consultants in France and

Singapore for global service in reputable strategy consulting

Personnel and

marketing – these

have always been

the two departments

which interested


Voswinckel the

most. And these

were also the focal

points she selected for her business administration

studies when she enrolled,

back then still with her maiden name

Friederike Koch, at Munich Business

School after finishing her hotel management

training at Steigenberger in 2000. It

was a very deliberate decision. “I wanted

a compact course of studies and not lose

any time. I wanted to gain experience

abroad and learn foreign languages. And

I also didn't want to lose touch with work

in real life while studying.”

The course of studies fulfilled these expectations.

Friederike successfully completed

internships for Volkswagen in

Mexico and for Escada in New York, and

in addition to her English, she also perfected

her Spanish and French skills. She

chose a personnel topic for her degree

dissertation: At Infineon, she dealt with

the question of how one could motivate

employees for service abroad. Unfortunately,

she could not be taken on, since

Infineon had to implement drastic job reductions

at that time.

With her career entry, Friederike Voswinckel's

focus shifted from one area of

interest to the other. As Channel Representative,

she supervised from the start

international markets for the software

company Sybari. “The international experiences

and knowledge skills I was able to

gain at MBS paid off right at the beginning

of my career,” says Friederike Voswinckel.

When Sybari was taken over by Microsoft,

all employees worldwide were given

notice. Friederike changed to the communication

and consulting firm PACT,

where her areas of responsibility were

marketing and sales topics, for example

with projects for sales increases of mobile

telecommunications products on the

German market. “I did this for two years

and liked it – but at some point I started

to miss the personnel aspect. I wanted to

work directly with people again.”

Then came the job advertisement from

McKinsey. Friederike Voswinckel applied

and mastered the multi-stage selection

process – here, too, her international experience

and command of several foreign

languages were an advantage. Since then

she has been looking for consultants for

global service in strategy consulting – not

only for Germany, though, but for offices

around the world. “Together with Harvard,

INSEAD is the most important international

recruiting source – and I am

looking both in Fontainebleau and on the

INSEAD campus in Singapore for MBA

graduates who are suited for working at

McKinsey.” Exciting work, in the opinion

of the MBS alumna. “Every day I deal with

highly-qualified and motivated people

who exude optimism and want to achieve

something. And since the recruiting process

includes both marketing and personnel

aspects, I can fully enjoy both

passions – in a way, at McKinsey, I've

come full circle.”


MBA Program Starts With

Record Enrollment

In March 2009, the new class

of the part-time MBA program

General Management

started with 24 students. This

significant increase compared

with the previous year's start

shows that the program is

more interesting and valuable

for companies than ever before.

MBS has already reacted

to the increased demand: The

next course of studies starts

already in September.

MBA Team Cooking Event 2009

In order to make the entry into

the MBA program easier

for the students, MBS invited

them to a team cooking at the

Eisenherz culinary school in

Seefeld castle. While preparing

the ingredients and cooking,

the participants soon got

to know each other and the

evening was concluded with

the culinary pleasure of a selfprepared

four-course meal at

festively set tables.

Whether it was due to the

quality of the dinner or the

fun of getting to know their

fellow students, the participants

were delighted and

gave heartfelt thanks to the

organizers for a successful

start to the MBA program.

Dear friends of MBS.


It's that time of year again. The

Fall semester starts at MBS and

the students return from their semesters

abroad or their internships.

In addition, we get to again

extend a warm welcome to new

students at MBS and hope that

they will quickly settle in and

contribute to the familial atmosphere

at MBS.

On our part, unfortunately, it is

also time to say goodbye. Marc

and René are finishing their MBS

studies with their Bachelor theses

and afterwards will tackle

new challenges. All of us really

enjoyed our time as student representatives.

It is great to see

that through the Student Council,

the student body has great influence

at MBS.

As has already been observable in

the last few years, MBS is building

up its reputation and name

recognition further and further.

Through good results in university

rankings and cooperations like

the festival “ENERGY in the Park

2009”, MBS continues on its successful

way. It is important that

the MBS concept continues to be

developed in the future, and we

as student representatives want

to do our part, also in the coming


Have fun reading and remember,

we're always here for you.

Your student representatives

Mathias Grätz

Marc Schilling

René Zimmermann

Open Doors Worldwide

Munich is calling – but in Miami nobody is

answering. “But I'm already on my way

back from Quito”, reports Johannes Ritz

a short time later via e-mail. We can talk

on the phone in four hours.

Sounds like the daily routine of a consultant,

but it's Master’s studies. To be precise,

studies of the type Johannes Ritz

had always imagined when he decided on

the Master’s program at Munich Business

School. After one year in Munich, he

changed for two semesters to the distinguished

Chapman Graduate School of

Business of the Florida International University.

The particular advantage of his

choice of degree program: When he has

successfully finished his year in the USA,

he will also have an American Master’s

degree in addition to the Master of International

Business from Munich Business


The campus of the

Florida International University in Miami

Combining the studies abroad with the

option to also gain a foreign degree is not

very common yet, despite the fact that

such a degree can be of great value –

especially in the USA – since it lowers the

obstacles for entry into the American

labor market. For US-based companies,

hiring foreigners involves relatively great

bureaucratic effort. Companies often balk

at this, since only in the process of working

together does it become clear whether

the employee really has all the

additional skills that justify the great effort

involved in appointing him over a

local applicant.

However, companies can apply for a oneyear

work permit for foreign applicants

with an American university degree, and

this year oftentimes suffices for finding

out whether both sides are a match for

each other.

The Master’s students at Munich Business

School can freely decide whether

they want to complete their stay abroad

with or without an international dual degree.

There was no question about this

for Johannes Ritz. “I thought it was very

effective to gain an American master degree

with only one additional semester.”

Johannes Ritz and Florian Lotte,

both master students at Munich Business School

Now he is sharing his apartment in Miami

with his fellow student Florian Lotte, and

both talk enthusiastically about their studies

in Florida: About the high-level program

of studies and the insights into the

American view of the economy and the

world – but most of all about the international

character of the studies. Of 60 students

in their course, only five are from

the USA. “It doesn't matter which project

we're working on or which topic we're

discussing – if you're together with business

students from all over the world,

every hour is exciting”, says Florian Lotte.

And apparently not only during study

times. “We have already gone home with

friends from Latin America a couple of

times when they fly home for the weekend

– it's not so far from Miami, after all.”

Johannes Ritz for example has already

been to Quito a few times. His girlfriend is

living there, and he successfully completed

an internship at the German Embassy

there. If it were up to him, this wasn't his

last contact with the diplomatic service.

“I would like to go to New York to the United

Nations”, says the student, who prior

to his Master’s studies at Munich Business

School received a Bachelor degree

from the University of Applied Sciences in


Florida International University in Miami

Florian Lotte is more interested in Consulting.

“After getting my degree in Miami, I

want to return to Germany for the time

being; however, I want to apply all around

the world.” He believes that his chances

are good – not least because of the international

network he is building up during

his time in Florida. “This is a huge advantage”,

says Florian Lotte. “We will stay in

contact one way or another anyway – but

I am fairly sure that at some point in the

future I will also have professional dealings

with some of the people I get along

with here.”

Starting next semester, master students

will have the opportunity to receive a

dual degree from additional international

universities. Currently, cooperations with

universities in France, Great Britain, and

Australia are being planned.

Outstanding Students – MBS Awards 2009

In April, MBS Awards for excellent involvement

at the university were conferred for the

second time.

Students could be nominated in the following


❚ Student Association Award: The greatest

involvement within a student initiative

❚ Student Representative Award: Outstanding

involvement for MBS students

❚ MBS Representative Award: Outstanding

involvement for MBS with impact outside

❚ Special Award: Special achievements

With so many involved students and exciting

projects it wasn't an easy task for the award

panel made up of MBS representatives and

students, but in the end the winners were selected.

The MBS Award in the Student Association

category went to Thomas Pflugbeil and Marc

Schilling of Students-Clubbing, and Sara Geising

of U2B.

Christian Klemenz received an award for

founding the new initiative MBS innovate! and

for the successful organization and execution

of the first Munich Venture Summit.

René Zimmermann was awarded the MBS

Student Representative Award for his involvement

as student representative.

The MBS Representative Award went to Anna

Julia Hummel.

The Master’s students Sarah Baier, Jennifer

Borelly, and Franziska Wilmsmeier were honored

with a Special Award for organizing the

Blue Ocean workshop.

A Special Award also went to Maximilian

Neckels. He was honored for his part as ‘best

supporting student’. As the heart and soul of

MBS, he is always a part but never up front.


Student Life

This semester, MBS students can

expect, among other things:

❚ September 6

Pre-Semester Barbecue

❚ September 10

SC Scavenger Hunt

❚ September 11

Welcome Party Meinburk

❚ September 16


❚ September 23

SC Wiesn

❚ From October 5 to 11

Kart Challenge

❚ October 14

Culinary Journey /

Cooking Duel

❚ From November 13 to 15


❚ From November 16 to 22

SC Bowling

❚ November 25

Culinary Journey /

Cooking Duel

❚ December 18

Semester Final Party



MBS Strategy

With the start of the Fall semester

2009, a new student initiative

– the fifth at Munich Business

School – has been founded.

MBS Strategy – this stands for a

public image organized by the

students concerning all issues.

The members of MBS Strategy

represent MBS at trade fairs all

over Germany and actively support

MBS Preview Days and information

events. Other projects

targeted for the coming semester

are an MBS image movie, setting

up a blog project for semesters

abroad, and a tutoring program

for freshmen.

It is imperative that our initiative

is always able to function efficiently.

For this reason we are unfortunately

not able to include all

interested students. A special application

process was set up for

this purpose.

You can find the details at


You can also always find the latest

information concerning MBS

Strategy and MBS on our homepage.

We are looking forward to working

with you!

Your MBS Strategy team

MBS innovate!

– The Entrepreneurial Initiative

MBS innovate!, the student initiative regarding

entrepreneurship, was founded

at the beginning of the Fall semester

2008 at the suggestion of Christian Klemenz

together with Ann-Cathrin von Rechenberg,

Christoph Auffermann, René

Zimmermann, Martin Striegl, Peter Hall,

and Benjamin Hubner. We want to specifically

foster student start-ups with this initiative,

with the following two primary

goals: First, to offer the members interested

in start-ups support for their first

step into self-employment, and second,

to encourage the student body to become

active as entrepreneurs.

MBS Invest

The goal of MBS Invest e. V. is to give interested

students the possibility to gain a

broader insight in addition to the finance

and stock-market lectures at university.

We see ourselves as a contact point between

the theoretic lectures at university

and the real activity going on in the financial

markets. The current executive board

consists of Daniel Krome, Saskia Jarik, and

Marc Fischer.

We were able to once again win over

MBS alumnus Matthias Lamberti as lecturer

for a 20-unit lecture. Starting with

the Fall semester 2009, this optional lecture

will be accredited on the part of

MBS. This means that in addition to their

certificate of attendance, participants

also receive two ECTS credits. Matthias

Lamberti is an Investment Strategy Advisor

for Reuschel & Co. and was thus able

to bring well-grounded knowledge into

this year’s lecture.

We already finished our first larger project

successfully: The Munich Venture

Summit (see page 4). The conference offered

students interested in starting their

own businesses and start-ups, as well as

investors, a platform for interaction and

a basis for networking. Especially for students,

both after and already during the

course of studies, starting a company is

one option of planning their career that

has received little attention. That is why it

is our goal to show students unimagined

room for the development of entrepreneurship,

so that in the future the question

will not be “Where do you want to

work after grad-uation?” but rather

“What do you want to start up after graduation?”.

Your MBS innovate! team

Due to his very appealing lectures and

practical experience, the association enjoyed

high popularity among students, so

that we currently have 30 active members.

As part of the lecture, the MBS Invest

team, together with Mr. Lamberti,

organized an interesting guest lecture by

David Bussmann (UBS Zürich) on the

topic “A new phase for hedge funds –

bringing practical insight to alternative investments.”

This semester, we have planned

a forum dealing with investments

that conform to Islam and related topics

such as Behavioral Finance.

Goals for the subsequent semesters include

achieving non-profit status, expanding

our areas of activity, and organizing

additional guest lectures.

Your MBS Invest team

Students-Clubbing e.V.

Once again, Students-Clubbing e.V. is excited

about a successful year. Due to the

growing involvement of more and more

students, Students-Clubbing e.V. was able

to distinguish itself as an important part

of Munich Business School.

We proudly look back on our successful

Winter Trophy at Katschberg with 40 participants.

We are also excited about the

large amount of positive feedback from

gastronomers who experienced the MBS

students as excellent guests.

These successes prompt us to continue to

move forward with Students-Clubbing

e.V. For example, our initiative is to increasingly

fulfill the task of being of benefit

to the public.

University to Business e.V.

What is special about U2B e.V. is that we

act as students for students. Our greatest

potential are our members, who organize

events for other students with motivation,

personal involvement, management

qualities, and also a fair dose of passion.

From the development of concepts to active

networking, the association is actively

bringing the business world onto the

MBS premises.

Spring Semester 2009 Review

We are happy to report that we were

able to have Titus and Julius Dittmann

hold a very successful lecture in the context

of the lecture series 'Family businesses

and corporate succession' (more info

on the lecture on page 10) that impressed

both lecturers and students at MBS.

Fall Semester 2009 Outlook

The association will be more involved

with its original mission of student consulting

in the coming Fall semester.

Of course, we will continue to try and organize

great events. At this point, we

would like to recommend two events to


The Isar BBQ shines in new splendor and

takes place prior to the start of the semester

on Sunday, September 6, 2009.

The Pre-Winter Trophy from November

13 to 15, 2009 promises to be a first-class

event again. This year, it takes place on

the Zugspitze, where we will spend an

unforgettable weekend.

We are looking forward to many events

with you!

Your SC team

The MBS Case Challenge (see page 8) is

the new U2B event and offers students

the possibility to work on a case study

provided by reputable companies in a

competition with other students. The

project will take place in October with the

friendly assistance of the five founders of

the event (Olivia A., Sara G., Julia H., Nina

K., and Olga P.).

A Plea

U2B e.V. is looking for new members. You

want to get involved in everyday university

life? You are innovative, talented, and

up for organizing interesting projects?

You are looking for a challenge? All doors

are still open to you, we need you on our


With this in mind, I am hoping for the

continued existence of our association

and thank you for three great and eventful

U2B years.

Sara Geising

U2B e.V. Board


Pre-Winter Trophy 2009

This year will be particularly special:

The Pre-Winter Trophy is


After the inclement weather in

Sölden last year, we will leave behind

familiar territory this time

and move to the Zugspitze. As in

the previous years, the Pre-Winter

Trophy is a foretaste of the

Winter Trophy. The goal is to get

in the mood for the Winter Trophy,

go skiing for a bit, and get to

know the mountain scenery, in

case that hasn't already happened.

Once again we have taxed our

brains and come up with some

spectacular innovations.

We are already now looking forward

to a sensational weekend.

Your SC team


Meet us in Person ...

… at Trade Fairs All Over Germany

We are happy to assist you and are also available for a personal counseling interview at

our stand. Just give us a call.

❚ September 30, 2009: University Information Day Augsburg

❚ October 15, 2009: College Days Munich

❚ November 20+21, 2009: EINSTIEG Munich

❚ November 25+26, 2009: Absolventenkongress Cologne

For All Prospective Bachelor Students

Visit us during our Open House at Munich Business School

The Open House on October 17, 2009

(10am to noon) at MBS is a good opportunity

to personally look into our Bachelor

program and get a first impression of

us, our students and lecturers, and the

MBS premises.

The program starts with a short presentation

about MBS followed by several

Give Us a Try!

short ‘stations’ where you can get an impression

of our teaching methods, contents,

and the special focus on internationality.

In addition, you will meet

current students and get all the information

regarding the application process at


And get a first impression of our students, lecturers, and of course MBS itself

A personal impression of students, lecturers,

and our university itself can almost

not be substituted with any other information

channel. That is why we want to

offer you the opportunity to get exactly

that personal impression. Based on the

great success of our ‘test days’ in each of

the programs, we now have new offers

for all those interested:

❚ Preview Days for those interested in

the Bachelor program: November 28,

2009 and January 23, 2010

❚ Preview Days for those interested in

the master program: December 5

❚ MBA Warm-Ups for all those interested

in our MBA programs: September

19, November 7, December 5,

and January 9, 2010

On these days, you visit two lectures each

from the current curriculum – that way,

you can get to know our teaching

methods, our university, and the MBS

study atmosphere in advance.

Generally, the joint lunch takes place together

with current students who talk

about their experiences so far and the

reasons why they decided to study at Munich

Business School.

The day closes with a short information

session on the respective program, where

you can also pose your individual questions.

Application Deadlines

for 2010

❚ MBA General Management

Starting March 2010

1 st round: September 1, 2009

2 nd round: November 1, 2009

3 rd round: January 1, 2010

❚ MBA Health Care


Starting September 2010

1 st round: March 15, 2010

2 nd round: April 15, 2010

3 rd round: May 15, 2010

4 th round: June 15, 2010

❚ Master Programs

Starting September 2010

1 st round: March 15, 2010

2 nd round: April 15, 2010

3 rd round: May 15, 2010

4 th round: June 15, 2010

❚ Bachelor Programs

Starting September 2010

1 st round: January 25, 2010

Admission Test on

February 5/6, 2010

2 nd round: April 01, 2010

Admission Test on

April 16/17, 2010

3 rd round: June 10, 2010

Admission Test on

June 25/26, 2010


Munich Business School

Elsenheimerstraße 61

D-80687 München

Phone +49 (0)89 547678-0

Fax +49 (0)89 547678-29



Munich Business School

Editorial & Design

Stephanie Raiser, Anja Runau, Martin


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