Newsletter Fall 2009 - Munich Business School

Munich Business School 

University of Applied Sciences 

NEWS | Fall Semester 2009

News | Fall Semester 2009 

2 

Dear Readers 

Graduates of Munich Business School 

have probably followed the debates of 

the past months about the moral principles 

of management in the economy with 

a certain amount of astonishment. Especially 

when the claim was put in to introduce 

ethics into the syllabus and to make 

the development of a resilient value 

structure for future managers part of the 

university education. 

In moments like these, the MBS graduates 

probably recall the social studies and 

projects with which they already had to 

deal with during their first academic year. 

What comes to mind are the long-standing 

lecture series such as ‘Business 

Ethics’, ‘Business and Society’, or ‘Economic 

and Cultural History’, the contents 

and questions of which at times surprised 

or even provoked them. 

More than once have I met graduates 

who in retrospect considered these elements 

of their studies an important advantage 

of their training. And even long 

before the public discussion about morals 

in business came up as a consequence of 

the economic crisis, former students implored 

us to never give up these parts of 

the course of studies – even if some current 

students may be skeptical towards 

this offer. 

We of course feel vindicated by the current 

developments, and that is why we 

will consistently continue our concept of 

teaching values and supporting the development 

of the personality of our students 

in the future. 

The present edition of our newsletter 

contains among other things an overview 

of the numerous non-profit projects 

in which our students have been involved 

in the last few months. In addition 

you will learn 

❚ how MBS students organized the first 

Munich Venture Summit 

❚ which problems student teams dealt 

with for the FC Bayern München soccer 

club, BMW, or Munich's bid for the 

Olympics 

❚ which new professors are going to 

help hone the scientific profile of 


❚ which new partner universities are 

open to our students 

❚ how an MBS alumna is recruiting consultants 

for McKinsey worldwide 

and much more. 

Have fun with this new edition. 

Prof. Dr. Stefan Baldi 

Dean of Munich Business School

From Insider’s Tip to Leading Brand 

University ranking of the German business magazines ‘Wirtschaftswoche’ 

and ‘Handelsblatt Junge Karriere’ attests to the remarkable reputation of 

Munich Business School among German personnel managers 

The growing degree 

of popularity 

of MBS has 

also impacted 

the joint university 

ranking of 

the German 

business magazines‘Wirtschaftswoche’ 

and ‘Handelsblatt 

Junge Karriere’. In this survey of over 

500 personnel managers, Munich Business 

School was voted among the top 10 of the 

best Universities of Applied Sciences in 

Germany in the area of business studies. 

Regarding the size of MBS, which is betting 

on quality instead of quantity, this evaluation 

exceeds all expectations. 

For first of all, one has to consider that 

MBS is significantly smaller than most of 

its competitors, which means that each 

year significantly fewer graduates leave 

the university than at other institutions. 

When also considering that Munich Business 

School has only had its name since 

2003 and thus its graduates have only 

been seriously noticeable under this 

name for five years, it becomes clear how 

good of a reputation Munich Business 

School and its graduates have among 

personnel managers in Germany. 

The appreciation of the personnel managers 

is explained when taking into account 

what they are especially looking for when 

selecting future managers. The majority 

of personnel managers list the candidate's 

personality (87 percent), their practical 

experience (71 percent), and a very 

good command of English (57 percent) as 

the most important selection criteria. The 

setup of the programs of studies at Munich 

Business School, with their focus on 

personality development, practical relevance, 

and internationality, thus matches 

the requirements of personnel managers 

very closely. 

Munich Business School Voted the Best 

University of Applied Sciences in Germany 

In a nationwide analysis on the satisfaction 

of students with their university, Munich 

Business School has again achieved a 

top rank. Between November 2008 and 

March 2009, the consulting firm Universum 

asked 19,000 students from around 

100 universities to evaluate their institution 

on a scale from 5 (very satisfied) to 1 

(very dissatisfied). 

With an average of 4.8 from the grades in 

individual categories such as teaching 

staff, selection of lectures, service, or career 

counseling, MBS was voted the second 

best university in all of Germany. We 

are only outranked by the Handelshochschule 

Leipzig (4.92), which doesn't offer 

a Bachelor program, however. 

The following places are taken by the 

WHU Otto Beisheim School of Management, 

the Frankfurt School of Finance 

and Management, and the University of 

Applied Sciences Bonn-Rhein-Sieg. 

Looking at the private universities in detail, 

Munich Business School also reached 

second place, ahead of WHU, the Frankfurt 

School of Finance and Management, 

and the University of Witten/Herdecke. 

In the ranking of the Universities of Applied 

Sciences, MBS holds first place with 

a clear margin to the University of Applied 

Sciences Bonn-Rhein-Sieg and the 

Universities of Reutlingen, Ingolstadt, 

Deggendorf, and Mannheim. 

3 

New Concentrations in the 

Master’s Program 

Starting with the next semester, 

MBS offers two new business 

concentrations in its Master’s 

program. 

International Family Firms 

This concentration is training the 

next generation of entrepreneurs 

for national and international 

multi-generational family businesses. 

Through this new emphasis, 

MBS wants to support all those 

who want to assume responsibility 

in corporate succession now. 

Family businesses often face 

complex challenges between the 

conflicting priorities of family and 

business, technological progress 

and international competition. 

MBS provides soon-to-be entrepreneurs 

with the necessary 

tools in order to lead their family 

business into a successful future. 

Luxury Management 

Successful marketing of products 

and services in the luxury segment 

requires profound understanding 

of the specifics of the 

corresponding markets and 

clients. Historical and sociological 

issues give access to the topic of 

luxury, as do considerations from 

the areas of philosophy, economy, 

ecology, and psychology. The 

new study focus sensitizes students 

to the phenomenon luxury 

in all its aspects and provides 

them with a well-founded theoretical 

background and at the 

same time with a very practical 

approach for the demanding 

tasks in this predominantly international 

area.

4 

MBS Symposium 2009 

Enterprise Champions League – 

How German companies 

of all sizes compete with 

the world's best 

After its extremely successful 

start in the previous year, the second 

Munich Business School Symposium 

takes place on October 

30, 2009 starting at 9:30 am, 

again on the premises of KPMG in 

Munich. 

Students and young professionals 

are invited to deal with the challenges 

and opportunities of German 

businesses small and large 

and to analyze the differences 

between these types of companies. 

In addition to lectures by representatives 

of reputable German 

companies, various workshops 

and a closing panel discussion 

are part of the program. 

Speakers who have already been 

confirmed: 

❚ Stefan Krause 

CFO of Deutsche Bank AG 

❚ Wolfgang Grupp 

Managing director of Trigema 

GmbH & Co. KG 

❚ Peter Ringsleben 

Head of corporate communications 

at Klöckner & Co AG 

❚ Dr. Sebastian Theopold 

Founder and partner of the 

Munich Strategy Group (MSG) 

❚ Hans-Joachim Boeckstegers 

Managing director of 

MULTIVAC Sepp Haggenmüller 

GmbH & Co. 

❚ Prof. Dr. Frank Seger 

Professor at Munich Business 

School 

More information and 

registration under 

www.mbs-symposium.de 

Know-How, Contacts, and Lots of Applause 

The members of the student initiative MBS innovate! organized the 

remarkable premiere of the Munich Venture Summit 

Top-class instructors from the world of 

start-ups, interesting workshops, exciting 

discussions – the members of the student 

initiative MBS innovate!, who organized 

the first Munich Venture Summit with the 

title ‘Starting up – now more than ever’ 

were rewarded with long applause at the 

end of the event on March 14. 

The panel discussion of the 

Munich Venture Summit 2009 

Successful young founders like Lukasz 

Gadowski (Spreadshirt), Oliver Samwer 

(alando, jamba), or Ehssan Dariani 

(StudiVZ) inspired the guests with their 

speeches, but were also available for answering 

questions and for discussion 

groups. In addition to the founders, investors 

– for example von Holtzbrinck-Ventures, 

Early Bird, and Target Partners – 

and Business Angels shared their experiences. 

During and after the sessions, 

potential founders had many opportunities 

to also talk about detailed problems 

of start-ups. This included practical startup 

know-how as well as the world view, 

way of thinking, and the attitudes of 

successful founders. 

Oliver Samwer (alando, jamba) 

Many participants seized the opportunity 

to become active themselves in the context 

of workshops, for example for finding 

and evaluating innovations. 

Ehssan Dariani (StudiVZ) 

In addition to all the events offered, there 

was room for discussions in small groups, 

during which not only know-how and 

business cards were exchanged, but also 

individual projects discussed, business 

plans studied, and demo versions presented. 

The participants had traveled from all 

over Germany; however, there were also 

many students and lecturers from Munich 

Business School among the audience. 

The organization team from left to right: 

Christoph Auffermann, Ann-Cathrin 

von Rechenberg, Christian Klemenz 

The organization team of the Munich Venture 

Summit consisted of Ann-Cathrin von 

Rechenberg, Christian Klemenz, and Christoph 

Auffermann, who were supported 

by other members of the student initiative 

MBS innovate!. The positive response 

of the participants has most likely 

encouraged the organization team to 

follow up this successful event with another 

start-up event.

CRM Study by MBS Students 

Becomes the Topic of Conversation 

The German marketing journal ‘Absatzwirtschaft’ 

considered these survey results 

worth one whole page: Eight 

students in their 6th semester investigated 

the topic ‘Customer Relationship 

Management from the view of the customer 

in the areas telecommunications and 

e-commerce’ led by professor Carsten 

Rennhak and in cooperation with the 

consulting firm SHS VIVEON. 

For this purpose they interviewed over 

1,000 telecommunications customers and 

users of e-commerce services regarding 

their expectations and satisfaction with 

the service of their respective providers. 

One of the key findings of the study was 

the surprisingly great willingness of customers 

to have their telephone and online 

behavior evaluated by the providers. 

You can order selected results of the survey 

at: 

www.The-Customer-Management- 

Company.com/CRM-Studie.html 

The student team that developed the 

questionnaire and realized the project 

was comprised of Freya Portheine, Tim 

Wagner, Bernhard Wach, René Zimmermann, 

Nicolai Gropper, Maximilian Nekkels, 

Alexander Scholl, and Johannes 

Sterman. 

Munich Business School Appoints New Professors 

As of the beginning of the Fall semester, 

Munich Business School has appointed 

two new professors. Both have already 

worked as lecturers for MBS and are to 

contribute to hone the scientific profile 

of Munich Business School as one of the 

leading business schools. 

Professor Dr. Christian 

Schmidkonz 

will primarily be involved 

with the 

Asian-Pacific Business 

Studies program. 

He studied in 

Munich, Taiwan, 

and Duisburg (Germany), 

where he looked at the development 

of the Internet and e-commerce in 

China for his doctorate. After working at 

the ‘China Desk’ of the ifo Institut für 

Wirtschaftsforschung (ifo Institute for Economic 

Research) and for the consulting 

firm Capgemini, he founded the Think! 

Desk China Research & Consulting consultancy 

in 2005. Prof. Dr. Christian Schmidkonz 

has been gaining experiences in the 

realization of projects in China, Taiwan, 

and Hong Kong for the past 15 years. 

Professor Dr. Marc- 

Michael Bergfeld 

was born in Munich 

and grew up in 

Asia. After receiving 

his degree in 

business administration 

in Eichstätt-Ingolstadt 

(Germany), he initially worked in a consulting 

company, before changing to the 

Munich-based family group Giesecke & 

Devrient, where he was in charge of projects 

in Europe, Latin America, and China. 

Professor Bergfeld holds a Ph.D. from 

Manchester Business School with a second 

marking at the Center for Global R&D 

at Tsinghua University in Beijing. As professor 

for International Family Firms, 

Marc-Michael Bergfeld will become involved 

in research and specifically the 

train-ing of executive management for 

family businesses. 

5 

SUMMER SCHOOL 

Innovation Management 

2009 

Once again the program is outstanding 

and the list of lecturers 

excellent. In the ‘SUMMER 

SCHOOL Innovation Management 

2009’ from August 17 to 21 

at Lake Starnberg, the participants 

are introduced step by step 

into professional innovation 

management. 

The event, which is being organized 

by Munich Business School 

in cooperation with the Management 

Forum Starnberg, is aimed 

at professionals, executive management, 

and young executives 

from the areas innovation, strategy, 

R&D, BDM, marketing, and 

product management. 

The mixture of theory and practical 

application with case studies, 

workshops, group exercises, 

discussions, and outdoor training 

guarantees varied and effective 

learning. 

The lecturers are innovation managers 

and experts from the industry 

(Thomas Jungmann, Henkel; 

Peter Wienand, O2), consulting 

firms (Tom Groth, Toxiq London; 

Alexander Grots, gravity), and research 

and education (Prof. Dr. 

Jörg Saatkamp and Prof. Dr. Frank 

Seger, both Munich Business 

School).

Blue Oceans for MBS 

With which measures can MBS 

immerse itself in Blue Oceans? 

This was the core question of the 

Blue Ocean workshop to which 

the Master’s students Sarah Baier, 

Jennifer Borelly, and Franziska 

Wilmsmeier had invited MBS 

stakeholders. 

6 

Participants of the Blue Ocean workshop 

in the O 2 lounge in Munich. 

The participants were to create 

new innovative ideas for MBS 

with the aid of the Blue Ocean 

strategy, a method for developing 

sustainable and profitable 

business models from the area of 

strategic marketing. 

The focus of the workshop was on 

the identification of Blue Oceans 

in the sense of clear competitive 

advantages of Munich Business 

School. The principal items of the 

workshop were three challenges 

in which the participants looked 

for new innovative ideas for MBS 

by means of a variety of creative 

techniques. The participants, all 

stakeholders of MBS (lecturers, 

students, potential new students, 

parents, alumni, and investors), 

were divided into four groups. At 

the end of each challenge, one 

group member changed to a new 

group in order to provide new inspiration 

there. Each challenge 

dealt with a previously specified 

question. 

The participants experienced a 

successful and perfectly organized 

event and developed an 

abundance of good ideas. 

Whether these will actually turn 

into ‘Blue Oceans’ for MBS remains 

to be seen. 

Master’s Students' Business Projects Provide 

New Innovative Ideas 

New Communication Channels 

for BMW Motorrad 

Once again, students from our MBS 

Master’s program were able to win over a 

top company for their business project – 

BMW Motorrad. The task of the Master’s 

students Gerald Göbel, Isabel Kreth, 

Britta Mertens, and Tobias Stadler in their 

business project with BMW was the development 

of new communication and 

promotion channels for the product 

launch of the BMW 

motorcycle F 800 R. 

The communication 

strategy was to be 

consistently geared 

The FC Bayern Soccer Club 

Can Take Over Europe 

This is the conclusion at which the 

Master’s students Ina Christoffer, Vincentiu 

Ciocan, Andreas Seemeier, Alexander 

Wende, and Heike Winkler arrived in 

their business project ‘Eastern Europe – 

an opportunity for FC 

Bayern München AG.’ 

In contrast to the 

Asian market, this 

market has so far been 

barely accounted for 

and offers sufficient growth potential. 

Communications Concept for 

Munich's Bid for the Olympics 

Munich wants to bring the Winter Olympics 

2018 to Bavaria – but it is a long way 

still to go, and a path strewn with obstacles, 

before the Games are awarded by the 

IOC in July 2011, and there are already 

three other competitors in the running. 

Sarah Baier, Britta Mertens, Benjamin- 

Christian Mazin, and Franziska Wilmsmeier 

created a preliminary concept for 

towards the target group (male, young, 

wealthy, social, active and urban, technology 

and Internet-oriented) by focusing on 

urbanity, athleticism, coolness, and style. 

The special challenge was to appeal to 

new target groups without compromising 

existing target groups. 

The students developed seven communication 

ideas. The one thing all of them 

have in common is the strong use of the 

Internet as communications platform. 

The responsible persons at BMW were 

excited about the variety, quality, and innovative 

strength of the developed ideas, 

which will all be discussed and pursued in 

the corresponding committees. 

Starting from this thesis, the task of the 

project team was to analyze the economic 

appeal and the country-specific 

enthusiasm for soccer for each of the individual 

countries of Eastern Europe. As 

a result, a country ranking was created on 

the basis of various criteria. Against the 

backdrop of the targeted expansion of FC 

Bayern München's activities abroad, the 

results of the project team are of great interest 

to the club. 

Christian Nerlinger, who also studied at 

Munich Business School and is now the 

designated successor of Uli Hoeness as 

manager of FC Bayern München, took 

part in the realization of the project. 

the communication of the application 

company. 

The communications director of the 

Deutscher Olympischer Sportbund (German 

Olympic Sports Confederation), 

Gerd Graus, had given the briefing five 

weeks prior to the presentation at MBS 

and was very impressed by the result. 

Munich Business School will continue to 

support the bid for the Olympics.

New Publications by MBS Lecturers and Alumni 

Dr. Marc-Michael Bergfeld: 

Global Innovation Leadership 

The book designs and analyzes the strategic 

implementation of project-specific 

and internal innovation networks between 

the corporate head office and 

group companies abroad. From this, 

Marc-Michael Bergfeld developed a Global 

Innovation Leadership concept, which 

is illustrated by means of case studies of 

global market leaders in various sectors. 

The deliberate and long-term management 

of worldwide innovation competence 

ought to be the core task of 

modern and internationally operating 

companies. With this book, a framework 

is now on hand that shows companies 

and politicians the way to global innovation 

leadership. 

Anne Wedel and Waldemar Stotz: 

Employer Branding 

It is the authors' goal to show for teaching 

purposes and practical application how 

qualified employees are found and 

retained in a company with the aid of 

strategically oriented employer branding. 

For this purpose, they take a comprehensive 

look at employer branding and overcome 

the reduction to partial areas like 

personnel marketing or recruiting. For 

with its many different measures, oriented 

towards various target groups of 

potential, current, and former employees, 

employer branding influences all 

internal and external reference groups in 

a company. The authors develop a concept 

for how companies can awaken employer 

preferences in the different target 

groups and become an employer of 

choice. This is further illustrated through 

a look into the practical experiences of 

attractive employers of different company 

sizes and sectors. 

Emanuela A. Mititelu & Dr. Adrian Hunger: 

The Success of M&A Transactions in the 

European Banking Sector 

M&As in the European banking sector 

control the global M&A market in terms 

of their numbers and transaction volumes. 

Against this backdrop and in light 

of further consolidations to be expected 

in the European banking market, the authors 

address the question of the success 

of M&A in the banking sector. The focus 

in this is on the long-term and regional 

success of M&A transactions on the 

buyer side in Europe, since previous and 

current studies have neglected these 

aspects. 

Michael Holzgethan: 

Balancing of Special-Purpose Companies 

The Bachelor thesis of the MBS alumnus 

was published as a 

book. The regulations 

regarding 

group accountability 

are to be 

changed in the 

context of the reformation 

of German 

commercial 

law through the Bilanzrechtsmodernisierungsgesetz 

(German Accounting Law 

Modernization Act, ‘BilMoG’). This also 

affects the treatment of special-purpose 

companies. With the new formulation of 

§ 290 para. 1 of the HGB (German commercial 

code), the legislative authority 

wants to prevent scandals á la Enron with 

regard to these balance-sheet-wise 

problematic constructs and create clear 

structures. 

7 

New Logo Image for 


Munich 

Business 

School 

With the introduction of new lettering 

and a logo image, Munich 

Business School is completing 

the makeover of its corporate design. 

The new logo image was designed 

based on the input of numerous 

stakeholders of Munich 

Business School. The following 

three aspects were the primary 

focus in this process: 

The Crest: The representation of 

classic values oriented towards 

tradition that are at the heart of 

the scientific work with business 

topics and the passing on of human 

and commercial values to 

our students. 

The Lion: The inward and outward 

reputation of Munich Business 

School. A symbol that is connected 

both nationally and 

internationally with leadership, 

strength, and courage. In addition, 

it also builds a bridge to Bavaria, 

which is very important to 

our roots and our regional importance. 

Lettering and Presentation: The 

modern, somewhat abstract 

presentation of the graphic elements 

as well as the introduction 

of new lettering offset the lion 

and the crest and stand for modern 

teaching methods, up-todate 

management style, and the 

newest technologies, projects, 

and partners. 

“The purpose of the new logo 

image is to complement the good 

reputation our university is enjoying, 

increasingly also internationally, 

through a greater optical 

recognizability”, says Prof. Dr. Stefan 

Baldi, the Dean of Munich 

Business School.

New Advanced Training in 

the Area of Innovation Controlling 

and Entrepreneurship 

Innovation Controlling and Entrepreneurship 

are established topics 

in the degree programs of 

Munich Business School. Input 

and the right tools for the systematic 

generation of innovations 

are hereby provided by the 

innovation lab. A competence 

network has developed through 

this cooperation that is now 

being enhanced through the area 

Management Training and Mentorship. 

Starting in Fall 2009, topics such 

as ‘Taking risks in controlling into 

account’ or ‘Key Performance Indicators 

(KPI) in innovation management’ 

are up for discussion 

on a one-day ‘Compact Course 

Innovation Controlling’. Each 

participant receives answers to 

the questions: What is an adequate 

complexity of innovation 

controlling in my company and 

what are the most important 

KPIs there? 

Building on the compact course, 

participants have the option to 

attend both a five-day ‘R&D Controlling 

certification course’ and 

the ‘Corporate Venture Lab’. 

The target group is both technology-intensive 

medium-sized 

companies and major companies 

in an innovative environment. 

You can find detailed schedules, 

dates, and information on the 

lecturers here: 

www.innovations-controlling.de 

8 

Expanded Network 

Fudan University was the first university 

in China to add Business Administration 

to their study program. The School of 

Economics was founded in 1929. Today, 

the School of Management at Fudan University 

is a top address in China, not least 

thanks to its long tradition. With eight departments, 

19 institutes, and its own management 

consultancy, it is on a level 

with other international business schools. 

Tongji University is one of the most reputable 

universities in China. As a specialized 

university it is responsible to the 

Ministry of Education and is to be built up 

into a world-renowned university. The 

courses offered by the School of Economics 

and Management (SEM) include all 

economic and administrative areas. SEM 

cooperates closely with the engineering 

faculties of Tongji University. 

MBS Case Challenge 2009 

The MBS students 

Olivia Azjen, Sara 

Geising, Julia Hofbauer, 

Nina Kahn, 

and Olga Pashkova 

designed the MBS 

Case Challenge in 

the context of the 

business plan lectures. 

Now student groups are called to test 

their knowledge in the field. The Weihenstephan 

dairy is looking for a guerilla 

marketing concept that is to position the 

brand in its home territory even better. 

The best concept will be awarded a prize 

and incorporated in the marketing planning 

of the dairy in 2010. As is customary 

in guerilla marketing, the goal is to 

achieve maximum effect with a minimum 

of resources. 

Plekhanov Russian Academy of Economics 

is the largest economic university in 

Russia. Many famous scientists, politicians, 

and successful entrepreneurs were 

trained here. 

Master’s and Bachelor students will in the 

future also be able to study at ESAN University 

in Lima, the leading business 

school in Latin and South America. It is 

the first educational institution with international 

accreditation in Peru. International 

rankings additionally confirm its 

high academic standards. 

From Spring 2010 on, MBS students will 

also be able to study at the University of 

California in Riverside (UCR). UCR is one 

of the best universities in the country. It is 

currently is rated nineth in the ranking of 

the up-and-coming universities by US 

News and World Report. 

Wanted: Guerilla marketing concept for the Weihenstephan dairy 

Wanted: The best idea. Groups of 3 to 5 

people from Munich Business School and 

other universities can participate. The application 

deadline is September 14, 2009. 

A jury consisting of company representatives, 

MBS lecturers, and external marketing 

experts decide on participation. 

As in real life, the case competition also 

starts with a kick-off. In addition to a company 

presentation and introduction to 

the objective, a creative workshop with 

the managing director of the innovation 

lab and an introduction into the technique 

of Guerilla marketing are part of 

the program. The results will be announced 

and the best concept awarded a prize 

on Case Challenge Day on October 2. 

www.mbs-case-challenge.de

Social Projects of MBS Students 

The new Bachelor students also got involved with a variety of non-profit projects. 

This is an obligation, but also a good tradition at MBS. 

Terra uligunosa has, in cooperation with 

the German Association for Nature Conservation 

(Bund Naturschutz e.V.), expanded 

a low and high moor area again. 

Water is being extracted from these former 

moor areas by planting birch trees, 

alder trees, or Norway spruces. In order 

to prevent damage to the subsoil, the 

students were only able to conduct the 

necessary care measures during temperatures 

below freezing. 

The goal of the Nature Day that took 

place for students of the Dr.-Elisabeth- 

Bamberger school in Dachau was to familiarize 

children with the beauty of 

nature. For this purpose, the students 

had prepared different game stations in 

the Isar meadows. 

Unforgettable Days recorded their own 

song with children of the SOS Mütterund 

Kindertageszentrum (mother and 

child day care center) in Neuaubing. For 

this, the lyrics of a song were changed 

and the song then professionally recorded 

in a recording studio. Of course, 

every child received a CD with their own 

song as a memento. 

Theme rooms gave a new face to the kindergarten 

‘Regenbogenkinder’ in Lerchenau 

through extensive paint and 

renovating work. In addition, the students 

organized a great carnival party and 

presented the kindergarten with games 

and reading and learning material. 

Teens on Stage organized a hip-hop 

dance class with a professional choreographer 

for hyperactive children and students 

with learning disabilities of the 

Sonderpädagogisches Förderzentrum 

(special needs educational center) at the 

Rupert-Egenberger school in Bad Aibling. 

Dancing is said to improve motor skills, 

reduce concentration difficulties, and 

strengthen the children's self-confidence. 

The Verein Fieberbrunn für Asylheim 

Bürglkopf (Fieberbrunn society for asylum 

camp Bürglkopf) wants to make it 

easier for volunteers to support the asylum 

camp Fieberbrunn through active 

participation in the promotion of integration. 

Under the motto ‘Together we 

are strong’, the society organized a hiphop 

concert to which the residents of 

the asylum camp were invited. The earnings 

from the concert were used to organize 

a trip to an amusement park for 

the asylum seekers. 

The goal of Speedaidmunich is the 

time-limited, fast, total or partial provision 

of money for persons who have 

acutely fallen on hard times. Via modern 

means of communication, potential 

donors are called on to donate 50 euros 

for specifically defined aid projects. In 

this way it has already been possible to 

help finance the acutely necessary 

treatment for a ten-year-old Iranian girl. 

www.speedaidmunich.de 

9 

Nepomuk organized different theme 

days for children of the Bayerische Landesschule 

für Körperbehinderte (Bavarian 

State School for Physically 

Handicapped Persons). The culmination 

was the organization of a great carnival 

party. 

Dinner für Kinder (Dinner for Kids) collected 

donations for a rescue center for 

Maasai girls in Kenya. The funds were 

acquired through a private dinner invitation. 

The guests paid 25 euros for the 

dinner, 100% of which went to the project 

‘I See Maasai Development Initiative’. 

More information and donation 

opportunities under: 

www.mbs-dinnerfuerkinder.de 

SeKi(Ba) 2 organized different events for 

children and senior citizens, including a 

visit to an FC Bayern Basketball match 

and a joint lunch of residents of a nursing 

home and kindergarteners. 

The event Marktplatz – Gute Geschäfte 

München (Market Place – Good Business 

Munich) organized by MBS students 

together with the Tatendrang 

agency wants to initiate the cooperation 

between local businesses and non-profit 

institutions. 1,726 hours of time for 

volunteer involvement were collected 

here. 

Die Heimwerker (The Handymen) renovated 

two rooms in the Clemens-Maria 

children's home in Putzbrunn. They laid 

new floors, painted walls, and organized 

new furniture. In addition, they arranged 

afternoon game times for the 

children living there. The activity was 

funded through a generous donation by 

the Rotary Club.

10 

Skateboards for Afghanistan 

Social involvement is also very important 

at Titus. The foundation 

Skate Aid supports national 

and international projects which 

carry out humanitarian projects 

for children and young people via 

skateboards. The means to this 

end are fund-raising events for 

individual projects, the collection 

and pass-ing on of skateboards 

and accessories free of charge, 

the bundling and utilization of 

know-how, manpower, and contacts 

in the skateboard world, as 

well as pub-licity and the providing 

of information. Two tons of 

skateboards and clothing were 

collected recently for setting up a 

skateboard school in Kabul. 

Ups and Downs of a Company 

The successful entrepreneur and skateboard pioneer 

Titus Dittmann visits MBS 

In April, the entrepreneur and skateboard 

pioneer Titus Dittmann visited the MBS 

together with his son Julius. In the context 

of the lecture series 'Family businesses 

and corporate succession' and in 

cooperation with the student initiative 

U2B e.V., they talked about the varied 

history of their company, social involvement, 

and questions of succession. 

Titus and Julius Dittmann 

A teacher becomes a skateboard 

entrepreneur 

In 1980, the secondary school teacher 

Titus Dittmann discovers skateboarding – 

until then unknown in Germany – and introduces 

it into physical education. For 

this purpose, he imports cheap skateboards 

from the USA. In 1984, he quits 

his teaching job and starts importing 

skateboards full-time together with his 

wife. By 1988, the company and the Titus 

brand have developed magnificently, 

there are no competitors to speak of, and 

the market share is at times 95%. 

But Titus has always wanted to be more 

than a mere trading company. It is also 

one of Titus' goals to build up and support 

the skateboarding scene. Part of the 

earnings therefore flows continuously 

into skate parks and social and youth 

work. This is also obvious on the company's 

website, which is at the same time 

online catalog and portal for all topics regarding 

skateboarding. 

It also serves to quiet the bad conscience 

plaguing the entrepreneur, who is making 

good money with his passion. 

Everything gambled away 

By 1998 the company has become large 

and difficult to manage. Former partners 

want to go public with his idea. Titus Dittmann 

wants to beat them to it and is already 

preparing an IPO. Investors get on 

board, an AG is founded, and retail sales 

through buy-ups rise from 70 to 90 million 

euros in 2000. In 2001 the bubble 

bursts and the IPO is canceled. The investors 

try to save what can be saved and 

Titus Dittmann and his wife lose the 

power in the company. Consultants develop 

recovery plans, banks send interim 

managers, but the crisis persists. The 

company that was once so accustomed to 

success is losing money. 

Anyone else would have given up 

At the end of 2006, the Dittmanns decide 

to stake all they have in order to get their 

company back. They buy back the company, 

take over operative management, 

and change the AG back into a GmbH. By 

now, Titus GmbH is once again making a 

profit. 

Julius Dittmann is just as passionate a 

skateboarder as his father and also an entrepreneur. 

He broke off his apprenticeship 

in his parents' company during the 

crisis and went into business for himself 

with a skateboard wholesale company. 

This company is now so successful that he 

was able to support the buy-back of Titus 

with a credit. Now father and son are preparing 

the succession of generations at 

Titus together. 

It was a given that Julius and Titus Dittmann 

didn't stand in front of the students 

wearing suits. They not only sell skateboards, 

fashion, and accessories, but they 

also live their style and their passion. The 

audience experienced living company history 

that can be copied, and after their 

lecture, Titus and Julius Dittmann were 

inundated with questions. We would like 

to give special thanks to U2B e.V. for organizing 

this exciting event.

“At McKinsey, I've Come Full Circle” 

MBS alumna Friederike Voswinckel recruits consultants in France and 

Singapore for global service in reputable strategy consulting 

Personnel and 

marketing – these 

have always been 

the two departments 

which interested 

Friederike 

Voswinckel the 

most. And these 

were also the focal 

points she selected for her business administration 

studies when she enrolled, 

back then still with her maiden name 

Friederike Koch, at Munich Business 

School after finishing her hotel management 

training at Steigenberger in 2000. It 

was a very deliberate decision. “I wanted 

a compact course of studies and not lose 

any time. I wanted to gain experience 

abroad and learn foreign languages. And 

I also didn't want to lose touch with work 

in real life while studying.” 

The course of studies fulfilled these expectations. 

Friederike successfully completed 

internships for Volkswagen in 

Mexico and for Escada in New York, and 

in addition to her English, she also perfected 

her Spanish and French skills. She 

chose a personnel topic for her degree 

dissertation: At Infineon, she dealt with 

the question of how one could motivate 

employees for service abroad. Unfortunately, 

she could not be taken on, since 

Infineon had to implement drastic job reductions 

at that time. 

With her career entry, Friederike Voswinckel's 

focus shifted from one area of 

interest to the other. As Channel Representative, 

she supervised from the start 

international markets for the software 

company Sybari. “The international experiences 

and knowledge skills I was able to 

gain at MBS paid off right at the beginning 

of my career,” says Friederike Voswinckel. 

When Sybari was taken over by Microsoft, 

all employees worldwide were given 

notice. Friederike changed to the communication 

and consulting firm PACT, 

where her areas of responsibility were 

marketing and sales topics, for example 

with projects for sales increases of mobile 

telecommunications products on the 

German market. “I did this for two years 

and liked it – but at some point I started 

to miss the personnel aspect. I wanted to 

work directly with people again.” 

Then came the job advertisement from 

McKinsey. Friederike Voswinckel applied 

and mastered the multi-stage selection 

process – here, too, her international experience 

and command of several foreign 

languages were an advantage. Since then 

she has been looking for consultants for 

global service in strategy consulting – not 

only for Germany, though, but for offices 

around the world. “Together with Harvard, 

INSEAD is the most important international 

recruiting source – and I am 

looking both in Fontainebleau and on the 

INSEAD campus in Singapore for MBA 

graduates who are suited for working at 

McKinsey.” Exciting work, in the opinion 

of the MBS alumna. “Every day I deal with 

highly-qualified and motivated people 

who exude optimism and want to achieve 

something. And since the recruiting process 

includes both marketing and personnel 

aspects, I can fully enjoy both 

passions – in a way, at McKinsey, I've 

come full circle.” 

11 

MBA Program Starts With 

Record Enrollment 

In March 2009, the new class 

of the part-time MBA program 

General Management 

started with 24 students. This 

significant increase compared 

with the previous year's start 

shows that the program is 

more interesting and valuable 

for companies than ever before. 

MBS has already reacted 

to the increased demand: The 

next course of studies starts 

already in September. 

MBA Team Cooking Event 2009 

In order to make the entry into 

the MBA program easier 

for the students, MBS invited 

them to a team cooking at the 

Eisenherz culinary school in 

Seefeld castle. While preparing 

the ingredients and cooking, 

the participants soon got 

to know each other and the 

evening was concluded with 

the culinary pleasure of a selfprepared 

four-course meal at 

festively set tables. 

Whether it was due to the 

quality of the dinner or the 

fun of getting to know their 

fellow students, the participants 

were delighted and 

gave heartfelt thanks to the 

organizers for a successful 

start to the MBA program.

Dear friends of MBS. 

12 

It's that time of year again. The 

Fall semester starts at MBS and 

the students return from their semesters 

abroad or their internships. 

In addition, we get to again 

extend a warm welcome to new 

students at MBS and hope that 

they will quickly settle in and 

contribute to the familial atmosphere 

at MBS. 

On our part, unfortunately, it is 

also time to say goodbye. Marc 

and René are finishing their MBS 

studies with their Bachelor theses 

and afterwards will tackle 

new challenges. All of us really 

enjoyed our time as student representatives. 

It is great to see 

that through the Student Council, 

the student body has great influence 

at MBS. 

As has already been observable in 

the last few years, MBS is building 

up its reputation and name 

recognition further and further. 

Through good results in university 

rankings and cooperations like 

the festival “ENERGY in the Park 

2009”, MBS continues on its successful 

way. It is important that 

the MBS concept continues to be 

developed in the future, and we 

as student representatives want 

to do our part, also in the coming 

semesters. 

Have fun reading and remember, 

we're always here for you. 

Your student representatives 

Mathias Grätz 

Marc Schilling 

René Zimmermann 

Open Doors Worldwide 

Munich is calling – but in Miami nobody is 

answering. “But I'm already on my way 

back from Quito”, reports Johannes Ritz 

a short time later via e-mail. We can talk 

on the phone in four hours. 

Sounds like the daily routine of a consultant, 

but it's Master’s studies. To be precise, 

studies of the type Johannes Ritz 

had always imagined when he decided on 

the Master’s program at Munich Business 

School. After one year in Munich, he 

changed for two semesters to the distinguished 

Chapman Graduate School of 

Business of the Florida International University. 

The particular advantage of his 

choice of degree program: When he has 

successfully finished his year in the USA, 

he will also have an American Master’s 

degree in addition to the Master of International 

Business from Munich Business 

School. 

The campus of the 

Florida International University in Miami 

Combining the studies abroad with the 

option to also gain a foreign degree is not 

very common yet, despite the fact that 

such a degree can be of great value – 

especially in the USA – since it lowers the 

obstacles for entry into the American 

labor market. For US-based companies, 

hiring foreigners involves relatively great 

bureaucratic effort. Companies often balk 

at this, since only in the process of working 

together does it become clear whether 

the employee really has all the 

additional skills that justify the great effort 

involved in appointing him over a 

local applicant. 

However, companies can apply for a oneyear 

work permit for foreign applicants 

with an American university degree, and 

this year oftentimes suffices for finding 

out whether both sides are a match for 

each other. 

The Master’s students at Munich Business 

School can freely decide whether 

they want to complete their stay abroad 

with or without an international dual degree. 

There was no question about this 

for Johannes Ritz. “I thought it was very 

effective to gain an American master degree 

with only one additional semester.” 

Johannes Ritz and Florian Lotte, 

both master students at Munich Business School 

Now he is sharing his apartment in Miami 

with his fellow student Florian Lotte, and 

both talk enthusiastically about their studies 

in Florida: About the high-level program 

of studies and the insights into the 

American view of the economy and the 

world – but most of all about the international 

character of the studies. Of 60 students 

in their course, only five are from 

the USA. “It doesn't matter which project 

we're working on or which topic we're 

discussing – if you're together with business 

students from all over the world, 

every hour is exciting”, says Florian Lotte. 

And apparently not only during study 

times. “We have already gone home with 

friends from Latin America a couple of 

times when they fly home for the weekend 

– it's not so far from Miami, after all.”

Johannes Ritz for example has already 

been to Quito a few times. His girlfriend is 

living there, and he successfully completed 

an internship at the German Embassy 

there. If it were up to him, this wasn't his 

last contact with the diplomatic service. 

“I would like to go to New York to the United 

Nations”, says the student, who prior 

to his Master’s studies at Munich Business 

School received a Bachelor degree 

from the University of Applied Sciences in 

Fulda. 

Florida International University in Miami 

Florian Lotte is more interested in Consulting. 

“After getting my degree in Miami, I 

want to return to Germany for the time 

being; however, I want to apply all around 

the world.” He believes that his chances 

are good – not least because of the international 

network he is building up during 

his time in Florida. “This is a huge advantage”, 

says Florian Lotte. “We will stay in 

contact one way or another anyway – but 

I am fairly sure that at some point in the 

future I will also have professional dealings 

with some of the people I get along 

with here.” 

Starting next semester, master students 

will have the opportunity to receive a 

dual degree from additional international 

universities. Currently, cooperations with 

universities in France, Great Britain, and 

Australia are being planned. 

Outstanding Students – MBS Awards 2009 

In April, MBS Awards for excellent involvement 

at the university were conferred for the 

second time. 

Students could be nominated in the following 

categories: 

❚ Student Association Award: The greatest 

involvement within a student initiative 

❚ Student Representative Award: Outstanding 

involvement for MBS students 

❚ MBS Representative Award: Outstanding 

involvement for MBS with impact outside 

❚ Special Award: Special achievements 

With so many involved students and exciting 

projects it wasn't an easy task for the award 

panel made up of MBS representatives and 

students, but in the end the winners were selected. 

The MBS Award in the Student Association 

category went to Thomas Pflugbeil and Marc 

Schilling of Students-Clubbing, and Sara Geising 

of U2B. 

Christian Klemenz received an award for 

founding the new initiative MBS innovate! and 

for the successful organization and execution 

of the first Munich Venture Summit. 

René Zimmermann was awarded the MBS 

Student Representative Award for his involvement 

as student representative. 

The MBS Representative Award went to Anna 

Julia Hummel. 

The Master’s students Sarah Baier, Jennifer 

Borelly, and Franziska Wilmsmeier were honored 

with a Special Award for organizing the 

Blue Ocean workshop. 

A Special Award also went to Maximilian 

Neckels. He was honored for his part as ‘best 

supporting student’. As the heart and soul of 

MBS, he is always a part but never up front. 

13 

Student Life 

This semester, MBS students can 

expect, among other things: 

❚ September 6 

Pre-Semester Barbecue 


SC Scavenger Hunt 


Welcome Party Meinburk 


Pre-Wiesn 


SC Wiesn 

❚ From October 5 to 11 

Kart Challenge 

❚ October 14 

Culinary Journey / 

Cooking Duel 

❚ From November 13 to 15 

Pre-Wintertrophy 

❚ From November 16 to 22 

SC Bowling 

❚ November 25 

Culinary Journey / 

Cooking Duel 

❚ December 18 

Semester Final Party

14 

NEW STUEDNT ASSOCIATON: 

MBS Strategy 

With the start of the Fall semester 

2009, a new student initiative 

– the fifth at Munich Business 

School – has been founded. 

MBS Strategy – this stands for a 

public image organized by the 

students concerning all issues. 

The members of MBS Strategy 

represent MBS at trade fairs all 

over Germany and actively support 

MBS Preview Days and information 

events. Other projects 

targeted for the coming semester 

are an MBS image movie, setting 

up a blog project for semesters 

abroad, and a tutoring program 

for freshmen. 

It is imperative that our initiative 

is always able to function efficiently. 

For this reason we are unfortunately 

not able to include all 

interested students. A special application 

process was set up for 

this purpose. 

You can find the details at 

www.mbs-strategy.de/ 

bewerbung 

You can also always find the latest 

information concerning MBS 

Strategy and MBS on our homepage. 

We are looking forward to working 

with you! 

Your MBS Strategy team 

MBS innovate! 

– The Entrepreneurial Initiative 

MBS innovate!, the student initiative regarding 

entrepreneurship, was founded 

at the beginning of the Fall semester 

2008 at the suggestion of Christian Klemenz 

together with Ann-Cathrin von Rechenberg, 

Christoph Auffermann, René 

Zimmermann, Martin Striegl, Peter Hall, 

and Benjamin Hubner. We want to specifically 

foster student start-ups with this initiative, 

with the following two primary 

goals: First, to offer the members interested 

in start-ups support for their first 

step into self-employment, and second, 

to encourage the student body to become 

active as entrepreneurs. 

MBS Invest 

The goal of MBS Invest e. V. is to give interested 

students the possibility to gain a 

broader insight in addition to the finance 

and stock-market lectures at university. 

We see ourselves as a contact point between 

the theoretic lectures at university 

and the real activity going on in the financial 

markets. The current executive board 

consists of Daniel Krome, Saskia Jarik, and 

Marc Fischer. 

We were able to once again win over 

MBS alumnus Matthias Lamberti as lecturer 

for a 20-unit lecture. Starting with 

the Fall semester 2009, this optional lecture 

will be accredited on the part of 

MBS. This means that in addition to their 

certificate of attendance, participants 

also receive two ECTS credits. Matthias 

Lamberti is an Investment Strategy Advisor 

for Reuschel & Co. and was thus able 

to bring well-grounded knowledge into 

this year’s lecture. 

We already finished our first larger project 

successfully: The Munich Venture 

Summit (see page 4). The conference offered 

students interested in starting their 

own businesses and start-ups, as well as 

investors, a platform for interaction and 

a basis for networking. Especially for students, 

both after and already during the 

course of studies, starting a company is 

one option of planning their career that 

has received little attention. That is why it 

is our goal to show students unimagined 

room for the development of entrepreneurship, 

so that in the future the question 

will not be “Where do you want to 

work after grad-uation?” but rather 

“What do you want to start up after graduation?”. 

Your MBS innovate! team 

Due to his very appealing lectures and 

practical experience, the association enjoyed 

high popularity among students, so 

that we currently have 30 active members. 

As part of the lecture, the MBS Invest 

team, together with Mr. Lamberti, 

organized an interesting guest lecture by 

David Bussmann (UBS Zürich) on the 

topic “A new phase for hedge funds – 

bringing practical insight to alternative investments.” 

This semester, we have planned 

a forum dealing with investments 

that conform to Islam and related topics 

such as Behavioral Finance. 

Goals for the subsequent semesters include 

achieving non-profit status, expanding 

our areas of activity, and organizing 

additional guest lectures. 

Your MBS Invest team

Students-Clubbing e.V. 

Once again, Students-Clubbing e.V. is excited 

about a successful year. Due to the 

growing involvement of more and more 

students, Students-Clubbing e.V. was able 

to distinguish itself as an important part 

of Munich Business School. 

We proudly look back on our successful 

Winter Trophy at Katschberg with 40 participants. 

We are also excited about the 

large amount of positive feedback from 

gastronomers who experienced the MBS 

students as excellent guests. 

These successes prompt us to continue to 

move forward with Students-Clubbing 

e.V. For example, our initiative is to increasingly 

fulfill the task of being of benefit 

to the public. 

University to Business e.V. 

What is special about U2B e.V. is that we 

act as students for students. Our greatest 

potential are our members, who organize 

events for other students with motivation, 

personal involvement, management 

qualities, and also a fair dose of passion. 

From the development of concepts to active 

networking, the association is actively 

bringing the business world onto the 

MBS premises. 

Spring Semester 2009 Review 

We are happy to report that we were 

able to have Titus and Julius Dittmann 

hold a very successful lecture in the context 

of the lecture series 'Family businesses 

and corporate succession' (more info 

on the lecture on page 10) that impressed 

both lecturers and students at MBS. 

Fall Semester 2009 Outlook 

The association will be more involved 

with its original mission of student consulting 

in the coming Fall semester. 

Of course, we will continue to try and organize 

great events. At this point, we 

would like to recommend two events to 

you. 

The Isar BBQ shines in new splendor and 

takes place prior to the start of the semester 

on Sunday, September 6, 2009. 

The Pre-Winter Trophy from November 

13 to 15, 2009 promises to be a first-class 

event again. This year, it takes place on 

the Zugspitze, where we will spend an 

unforgettable weekend. 

We are looking forward to many events 

with you! 

Your SC team 

The MBS Case Challenge (see page 8) is 

the new U2B event and offers students 

the possibility to work on a case study 

provided by reputable companies in a 

competition with other students. The 

project will take place in October with the 

friendly assistance of the five founders of 

the event (Olivia A., Sara G., Julia H., Nina 

K., and Olga P.). 

A Plea 

U2B e.V. is looking for new members. You 

want to get involved in everyday university 

life? You are innovative, talented, and 

up for organizing interesting projects? 

You are looking for a challenge? All doors 

are still open to you, we need you on our 

team! 

With this in mind, I am hoping for the 

continued existence of our association 

and thank you for three great and eventful 

U2B years. 

Sara Geising 

U2B e.V. Board 

15 

Pre-Winter Trophy 2009 

This year will be particularly special: 

The Pre-Winter Trophy is 

moving. 

After the inclement weather in 

Sölden last year, we will leave behind 

familiar territory this time 

and move to the Zugspitze. As in 

the previous years, the Pre-Winter 

Trophy is a foretaste of the 

Winter Trophy. The goal is to get 

in the mood for the Winter Trophy, 

go skiing for a bit, and get to 

know the mountain scenery, in 

case that hasn't already happened. 

Once again we have taxed our 

brains and come up with some 

spectacular innovations. 

We are already now looking forward 

to a sensational weekend. 

Your SC team

16 

Meet us in Person ... 

… at Trade Fairs All Over Germany 

We are happy to assist you and are also available for a personal counseling interview at 

our stand. Just give us a call. 

❚ September 30, 2009: University Information Day Augsburg 

❚ October 15, 2009: College Days Munich 

❚ November 20+21, 2009: EINSTIEG Munich 

❚ November 25+26, 2009: Absolventenkongress Cologne 

For All Prospective Bachelor Students 

Visit us during our Open House at Munich Business School 

The Open House on October 17, 2009 

(10am to noon) at MBS is a good opportunity 

to personally look into our Bachelor 

program and get a first impression of 

us, our students and lecturers, and the 

MBS premises. 

The program starts with a short presentation 

about MBS followed by several 

Give Us a Try! 

short ‘stations’ where you can get an impression 

of our teaching methods, contents, 

and the special focus on internationality. 

In addition, you will meet 

current students and get all the information 

regarding the application process at 

MBS. 

And get a first impression of our students, lecturers, and of course MBS itself 

A personal impression of students, lecturers, 

and our university itself can almost 

not be substituted with any other information 

channel. That is why we want to 

offer you the opportunity to get exactly 

that personal impression. Based on the 

great success of our ‘test days’ in each of 

the programs, we now have new offers 

for all those interested: 

❚ Preview Days for those interested in 

the Bachelor program: November 28, 

2009 and January 23, 2010 

❚ Preview Days for those interested in 

the master program: December 5 

❚ MBA Warm-Ups for all those interested 

in our MBA programs: September 

19, November 7, December 5, 

and January 9, 2010 

On these days, you visit two lectures each 

from the current curriculum – that way, 

you can get to know our teaching 

methods, our university, and the MBS 

study atmosphere in advance. 

Generally, the joint lunch takes place together 

with current students who talk 

about their experiences so far and the 

reasons why they decided to study at Munich 

Business School. 

The day closes with a short information 

session on the respective program, where 

you can also pose your individual questions. 

Application Deadlines 

for 2010 

❚ MBA General Management 

Starting March 2010 

1 st round: September 1, 2009 

2 nd round: November 1, 2009 

3 rd round: January 1, 2010 

❚ MBA Health Care 

Management 

Starting September 2010 

1 st round: March 15, 2010 

2 nd round: April 15, 2010 

3 rd round: May 15, 2010 

4 th round: June 15, 2010 

❚ Master Programs 


1 st round: March 15, 2010 


3 rd round: May 15, 2010 

4 th round: June 15, 2010 

❚ Bachelor Programs 


1 st round: January 25, 2010 

Admission Test on 

February 5/6, 2010 



April 16/17, 2010 

3 rd round: June 10, 2010 


June 25/26, 2010 

Contact 


Elsenheimerstraße 61 

D-80687 München 

Phone +49 (0)89 547678-0 

Fax +49 (0)89 547678-29 

info@munich-business-school.de 

www.munich-business-school.de 

Imprint 

Publisher 


Editorial & Design 

Stephanie Raiser, Anja Runau, Martin 

Fiedler

Newsletter Fall 2009 - Munich Business School

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