Newsletter Fall 2009 - Munich Business School

New Advanced Training in
the Area of Innovation Controlling
and Entrepreneurship
Innovation Controlling and Entrepreneurship
are established topics
in the degree programs of
Munich Business School. Input
and the right tools for the systematic
generation of innovations
are hereby provided by the
innovation lab. A competence
network has developed through
this cooperation that is now
being enhanced through the area
Management Training and Mentorship.
Starting in Fall 2009, topics such
as ‘Taking risks in controlling into
account’ or ‘Key Performance Indicators
(KPI) in innovation management’
are up for discussion
on a one-day ‘Compact Course
Innovation Controlling’. Each
participant receives answers to
the questions: What is an adequate
complexity of innovation
controlling in my company and
what are the most important
KPIs there?
Building on the compact course,
participants have the option to
attend both a five-day ‘R&D Controlling
certification course’ and
the ‘Corporate Venture Lab’.
The target group is both technology-intensive
medium-sized
companies and major companies
in an innovative environment.
You can find detailed schedules,
dates, and information on the
lecturers here:
www.innovations-controlling.de
8
Expanded Network
Fudan University was the first university
in China to add Business Administration
to their study program. The School of
Economics was founded in 1929. Today,
the School of Management at Fudan University
is a top address in China, not least
thanks to its long tradition. With eight departments,
19 institutes, and its own management
consultancy, it is on a level
with other international business schools.
Tongji University is one of the most reputable
universities in China. As a specialized
university it is responsible to the
Ministry of Education and is to be built up
into a world-renowned university. The
courses offered by the School of Economics
and Management (SEM) include all
economic and administrative areas. SEM
cooperates closely with the engineering
faculties of Tongji University.
MBS Case Challenge 2009
The MBS students
Olivia Azjen, Sara
Geising, Julia Hofbauer,
Nina Kahn,
and Olga Pashkova
designed the MBS
Case Challenge in
the context of the
business plan lectures.
Now student groups are called to test
their knowledge in the field. The Weihenstephan
dairy is looking for a guerilla
marketing concept that is to position the
brand in its home territory even better.
The best concept will be awarded a prize
and incorporated in the marketing planning
of the dairy in 2010. As is customary
in guerilla marketing, the goal is to
achieve maximum effect with a minimum
of resources.
Plekhanov Russian Academy of Economics
is the largest economic university in
Russia. Many famous scientists, politicians,
and successful entrepreneurs were
trained here.
Master’s and Bachelor students will in the
future also be able to study at ESAN University
in Lima, the leading business
school in Latin and South America. It is
the first educational institution with international
accreditation in Peru. International
rankings additionally confirm its
high academic standards.
From Spring 2010 on, MBS students will
also be able to study at the University of
California in Riverside (UCR). UCR is one
of the best universities in the country. It is
currently is rated nineth in the ranking of
the up-and-coming universities by US
News and World Report.
Wanted: Guerilla marketing concept for the Weihenstephan dairy
Wanted: The best idea. Groups of 3 to 5
people from Munich Business School and
other universities can participate. The application
deadline is September 14, 2009.
A jury consisting of company representatives,
MBS lecturers, and external marketing
experts decide on participation.
As in real life, the case competition also
starts with a kick-off. In addition to a company
presentation and introduction to
the objective, a creative workshop with
the managing director of the innovation
lab and an introduction into the technique
of Guerilla marketing are part of
the program. The results will be announced
and the best concept awarded a prize
on Case Challenge Day on October 2.
www.mbs-case-challenge.de