Newsletter Fall 2009 - Munich Business School

From Insider’s Tip to Leading Brand
University ranking of the German business magazines ‘Wirtschaftswoche’
and ‘Handelsblatt Junge Karriere’ attests to the remarkable reputation of
Munich Business School among German personnel managers
The growing degree
of popularity
of MBS has
also impacted
the joint university
ranking of
the German
business magazines‘Wirtschaftswoche’
and ‘Handelsblatt
Junge Karriere’. In this survey of over
500 personnel managers, Munich Business
School was voted among the top 10 of the
best Universities of Applied Sciences in
Germany in the area of business studies.
Regarding the size of MBS, which is betting
on quality instead of quantity, this evaluation
exceeds all expectations.
For first of all, one has to consider that
MBS is significantly smaller than most of
its competitors, which means that each
year significantly fewer graduates leave
the university than at other institutions.
When also considering that Munich Business
School has only had its name since
2003 and thus its graduates have only
been seriously noticeable under this
name for five years, it becomes clear how
good of a reputation Munich Business
School and its graduates have among
personnel managers in Germany.
The appreciation of the personnel managers
is explained when taking into account
what they are especially looking for when
selecting future managers. The majority
of personnel managers list the candidate's
personality (87 percent), their practical
experience (71 percent), and a very
good command of English (57 percent) as
the most important selection criteria. The
setup of the programs of studies at Munich
Business School, with their focus on
personality development, practical relevance,
and internationality, thus matches
the requirements of personnel managers
very closely.
Munich Business School Voted the Best
University of Applied Sciences in Germany
In a nationwide analysis on the satisfaction
of students with their university, Munich
Business School has again achieved a
top rank. Between November 2008 and
March 2009, the consulting firm Universum
asked 19,000 students from around
100 universities to evaluate their institution
on a scale from 5 (very satisfied) to 1
(very dissatisfied).
With an average of 4.8 from the grades in
individual categories such as teaching
staff, selection of lectures, service, or career
counseling, MBS was voted the second
best university in all of Germany. We
are only outranked by the Handelshochschule
Leipzig (4.92), which doesn't offer
a Bachelor program, however.
The following places are taken by the
WHU Otto Beisheim School of Management,
the Frankfurt School of Finance
and Management, and the University of
Applied Sciences Bonn-Rhein-Sieg.
Looking at the private universities in detail,
Munich Business School also reached
second place, ahead of WHU, the Frankfurt
School of Finance and Management,
and the University of Witten/Herdecke.
In the ranking of the Universities of Applied
Sciences, MBS holds first place with
a clear margin to the University of Applied
Sciences Bonn-Rhein-Sieg and the
Universities of Reutlingen, Ingolstadt,
Deggendorf, and Mannheim.
3
New Concentrations in the
Master’s Program
Starting with the next semester,
MBS offers two new business
concentrations in its Master’s
program.
International Family Firms
This concentration is training the
next generation of entrepreneurs
for national and international
multi-generational family businesses.
Through this new emphasis,
MBS wants to support all those
who want to assume responsibility
in corporate succession now.
Family businesses often face
complex challenges between the
conflicting priorities of family and
business, technological progress
and international competition.
MBS provides soon-to-be entrepreneurs
with the necessary
tools in order to lead their family
business into a successful future.
Luxury Management
Successful marketing of products
and services in the luxury segment
requires profound understanding
of the specifics of the
corresponding markets and
clients. Historical and sociological
issues give access to the topic of
luxury, as do considerations from
the areas of philosophy, economy,
ecology, and psychology. The
new study focus sensitizes students
to the phenomenon luxury
in all its aspects and provides
them with a well-founded theoretical
background and at the
same time with a very practical
approach for the demanding
tasks in this predominantly international
area.