Accessible Tourism Marketing Strategies

From Deal BreakersTo Deal Makers•Recognise architecturalconstraints•Appreciate economic realities• Realise stakeholder’s needs andbalancing act•Be upfront about needs andrequirements• realise the fear of serviceproviders• extra help may be required• evangelical vs realistic approach•Law and legislation•Understanding of a viable market•Considerable buying power• good for seasonality•Accessibility improves efficiencyoverall•It is mainly about information andattitude•Attitude, soft aspects•Accurate, objective measurements• it is ok if you cannot serve theentire marketwww.bournemouth.ac.uk 12