Accessible Tourism Marketing Strategies

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The Disability MarketExtent of impairmentModerateMildType of ImpairmentMobility impairmentsVisual impairmentsSevereHearing impairmentsSpeech impairmentsMental/ Intellectual impairmentsHidden impairmentsElderly populationwww.bournemouth.ac.uk 4
Market RequirementsContent Requirements• The higher the degree of disability, the more informationrequired (Miller & Kirk, 2002)• Richness of information (Yau, McKercher and Packer, 2004).• Reliability (Cavinato and Cuckovich, 2002)• Objective measurements (Darcy, 1998)• Accuracy (Darcy, 1998; Darcy and Daruwalla, 1999; Stumbo & Pegg,2005)• Inclusive information focusing not only on mobility impairmentswww.bournemouth.ac.uk 5
Page 1 and 2: Accessible TourismMarketing Strateg
Page 3: Demand for accessibility inEurope (
Page 7 and 8: • Providing informationabout acce
Page 9 and 10: Problem Statement• Small percenta
Page 11 and 12: Technical ChallengesDisabilitySchem
Page 13 and 14: Like any matchmaking itneeds to wor
Page 15 and 16: Professor Dimitrios BuhalisDeputy D

Accessible Tourism Marketing Strategies

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