2005 Travel & Tourism Trends - Randall Travel Marketing

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Thriving in <strong>2005</strong>Research is the answer to growwith the new behavior patterns!• Research as a foundation• DMOs must know theircustomer!
How to in <strong>2005</strong>?Research• Who & why (age, origin, trippurpose, etc.) Look for changessince 2000• Who is NOT coming & why• How do they choose destination?• What source of info do they use?• Expenditures – by category
Page 1 and 2: 2005 Travel & Tourism Trends
Page 3 and 4: Changing Travel Industry2000• Bes
Page 5 and 6: LodgingExpected Future:• Business
Page 7 and 8: AirlinesExpected Future:• Struggl
Page 9 and 10: Convention/MeetingU.S. Business/Con
Page 11 and 12: Domestic LeisureU.S. Leisure Travel
Page 13 and 14: Expected Future:• Beaches & Lakes
Page 15 and 16: Business TravelBusiness travel will
Page 17 and 18: AttractionsChallenges• Decline in
Page 19 and 20: Gains & LossesLas Vegas up - very a
Page 21 and 22: Changing Behavior• Americans are
Page 23 and 24: TOP Ten Trends 20052. Sleep late, n
Page 25 and 26: TOP Ten Trends 20054. Continued las
Page 27 and 28: TOP Ten Trends 20056. Technology-de
Page 29 and 30: TOP Ten Trends 20058. Changing demo
Page 31 and 32: TOP Ten Trends 200410. The definiti
Page 33: Other Trends• Growth in RV market
Page 37 and 38: Total LCVA FundingSupport and Incom
Page 39 and 40: Lodging Market MixEconomic Impact f
Page 41 and 42: Research FindingsAverage daily expe
Page 43 and 44: Return on InvestmentConvention and
Page 45 and 46: Convention & Meetings• Customer p
Page 47 and 48: New Tourism EconomyOld research & a
Page 49 and 50: Make Them Say “yes”1. HOOK: Com

2005 Travel & Tourism Trends - Randall Travel Marketing

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