2005 Travel & Tourism Trends - Randall Travel Marketing

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New <strong>Tourism</strong> <strong>Marketing</strong>• Research as foundation• Website/technology• Measured ROI• Niche targeting• Geographic targeting• Don’t t assume traditional advertisingwill do the job
Make Them Say “yes”1. HOOK: Compelling attractors2. “Cruise ship on land”…”…..make iteasy to have a good time and makeme want to stay longer3. Offer they can’t t refuse (value)4. Know thy competition5. No stress
Page 1 and 2: 2005 Travel & Tourism Trends
Page 3 and 4: Changing Travel Industry2000• Bes
Page 5 and 6: LodgingExpected Future:• Business
Page 7 and 8: AirlinesExpected Future:• Struggl
Page 9 and 10: Convention/MeetingU.S. Business/Con
Page 11 and 12: Domestic LeisureU.S. Leisure Travel
Page 13 and 14: Expected Future:• Beaches & Lakes
Page 15 and 16: Business TravelBusiness travel will
Page 17 and 18: AttractionsChallenges• Decline in
Page 19 and 20: Gains & LossesLas Vegas up - very a
Page 21 and 22: Changing Behavior• Americans are
Page 23 and 24: TOP Ten Trends 20052. Sleep late, n
Page 25 and 26: TOP Ten Trends 20054. Continued las
Page 27 and 28: TOP Ten Trends 20056. Technology-de
Page 29 and 30: TOP Ten Trends 20058. Changing demo
Page 31 and 32: TOP Ten Trends 200410. The definiti
Page 33 and 34: Other Trends• Growth in RV market
Page 35 and 36: How to in 2005?Research• Who & wh
Page 37 and 38: Total LCVA FundingSupport and Incom
Page 39 and 40: Lodging Market MixEconomic Impact f
Page 41 and 42: Research FindingsAverage daily expe
Page 43 and 44: Return on InvestmentConvention and
Page 45 and 46: Convention & Meetings• Customer p
Page 47: New Tourism EconomyOld research & a

2005 Travel & Tourism Trends - Randall Travel Marketing

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