2005 Travel & Tourism Trends - Randall Travel Marketing

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Market Mix by Loudoun AreaGeographic Segment and (%) ofTotal Lodging Room InventoryHighway 7EastLoudoun(49.6%)DullesAirportSterling(33.6%)Town ofLeesburg(13.4%)WesternLoudoun(1.8%)Town ofMiddleburg(1.6%)Market SegmentTotal Convention/Meeting/Group(Corp, Gov’t, Sports, SMERF, Ass.)82.3%42.9%15.9%0.0%13.5%Individual Corporate/Business7.7%28.7%49.1%0.0%2.4%Total Leisure(Tourists, Weddings, VFR,Overflow)8.6%17.1%34.2%100.0%84.1%Group Tour0.2%3.7%0.4%0.0%0.0%Other0.4%7.6%0.0%0.0%0.0%Golf or golf package0.8%0.0%0.4%0.0%0.0%
Total LCVA FundingSupport and IncomeCategoryFY03%FY02%FY01%Loudoun County Tax Revenue$ 1,547,50082.2%$ 1,158,98287.9%$ 928,34081.1%Town of Leesburg$ 54,0002.9%$ 50,0003.8%$ 50,0004.4%Town of Middleburg$ 5,000.3%$ 5,000.4%$ 10,000.9%LCVA Partnership$ 47,9312.5%$ 49,5493.8%$ 46,0654.0%Cooperative Advertising$ 92,9344.9%$ 43,9963.3%$ 86,5357.5%Interest/Miscellaneous Income$ 4,903.3%$ 10,789.8%$ 24,2092.1%*Prior Year Designated OperatingFunds$ 131,2276.9%Total Revenue$ 1,883,495100%$ 1,318,316100%$ 1,145,149100%
Page 1 and 2: 2005 Travel & Tourism Trends
Page 3 and 4: Changing Travel Industry2000• Bes
Page 5 and 6: LodgingExpected Future:• Business
Page 7 and 8: AirlinesExpected Future:• Struggl
Page 9 and 10: Convention/MeetingU.S. Business/Con
Page 11 and 12: Domestic LeisureU.S. Leisure Travel
Page 13 and 14: Expected Future:• Beaches & Lakes
Page 15 and 16: Business TravelBusiness travel will
Page 17 and 18: AttractionsChallenges• Decline in
Page 19 and 20: Gains & LossesLas Vegas up - very a
Page 21 and 22: Changing Behavior• Americans are
Page 23 and 24: TOP Ten Trends 20052. Sleep late, n
Page 25 and 26: TOP Ten Trends 20054. Continued las
Page 27 and 28: TOP Ten Trends 20056. Technology-de
Page 29 and 30: TOP Ten Trends 20058. Changing demo
Page 31 and 32: TOP Ten Trends 200410. The definiti
Page 33 and 34: Other Trends• Growth in RV market
Page 35: How to in 2005?Research• Who & wh
Page 39 and 40: Lodging Market MixEconomic Impact f
Page 41 and 42: Research FindingsAverage daily expe
Page 43 and 44: Return on InvestmentConvention and
Page 45 and 46: Convention & Meetings• Customer p
Page 47 and 48: New Tourism EconomyOld research & a
Page 49 and 50: Make Them Say “yes”1. HOOK: Com

2005 Travel & Tourism Trends - Randall Travel Marketing

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