2005 Travel & Tourism Trends - Randall Travel Marketing

Return on InvestmentAdvertising and Marketing Return on Investment55,456 inquiries at a53.37%** conversion rateyields29,597 travel parties who stayan average of 3.72** nightsyields110,100 nights at an averagereported daily expense of $291.17**yields$32,057,817 in direct economic impactfrom advertising generated inquiries