2005 Travel & Tourism Trends - Randall Travel Marketing

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InquiriesFY03FY02FY01Phone6,3377,0117,046Outside Fulfillment/Advertising3,6516,9844,560Mail562765Website Inquiries416Total Inquiries10,46014,02211,671Leisure Advertising Expenditure$ 113,992$ 80,002n/aTraditional Cost Per Inquiry$ 10.90$ 5.71n/aUnique Website Visitor Sessions*63,42154,435n/aTotal Inquiries( including unique website visitor sessions)164,37078,34455,628Lead generating advertising expenditure**$ 385,632$ 335,449n/aNew Cost Per Inquiry$ 2.35$ 4.28n/aWalk-ins22,82835,82033,202
Lodging Market MixEconomic Impact from Leisure <strong>Travel</strong>ers21,874 / 1.53 nights per travel party = 14,297 parties14,297 parties x $307 per party spending = $4,389,097$4,389,097 x $.07 sales tax = $307,237 taxes$307,237Sales taxes generated by leisure visitors!
Page 1 and 2: 2005 Travel & Tourism Trends
Page 3 and 4: Changing Travel Industry2000• Bes
Page 5 and 6: LodgingExpected Future:• Business
Page 7 and 8: AirlinesExpected Future:• Struggl
Page 9 and 10: Convention/MeetingU.S. Business/Con
Page 11 and 12: Domestic LeisureU.S. Leisure Travel
Page 13 and 14: Expected Future:• Beaches & Lakes
Page 15 and 16: Business TravelBusiness travel will
Page 17 and 18: AttractionsChallenges• Decline in
Page 19 and 20: Gains & LossesLas Vegas up - very a
Page 21 and 22: Changing Behavior• Americans are
Page 23 and 24: TOP Ten Trends 20052. Sleep late, n
Page 25 and 26: TOP Ten Trends 20054. Continued las
Page 27 and 28: TOP Ten Trends 20056. Technology-de
Page 29 and 30: TOP Ten Trends 20058. Changing demo
Page 31 and 32: TOP Ten Trends 200410. The definiti
Page 33 and 34: Other Trends• Growth in RV market
Page 35 and 36: How to in 2005?Research• Who & wh
Page 37: Total LCVA FundingSupport and Incom
Page 41 and 42: Research FindingsAverage daily expe
Page 43 and 44: Return on InvestmentConvention and
Page 45 and 46: Convention & Meetings• Customer p
Page 47 and 48: New Tourism EconomyOld research & a
Page 49 and 50: Make Them Say “yes”1. HOOK: Com

2005 Travel & Tourism Trends - Randall Travel Marketing

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