2005 Travel & Tourism Trends - Randall Travel Marketing

Return on InvestmentConvention and Meeting Sales Return onInvestment40,999* room nights occupied at an estimatedaverage stay of 2.25 nights per attendeeyields18,221 attendees at an averagereported trip expense of $1,206.25**yields$21,979,081 in direct economic impactfrom convention and meeting attendees