Hispanic Marketing - BeefRetail.org

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Buying Habits in Foodservice• The Hispanic population also has a strong influence atfoodservice• Seek authentic ethnic foods and beverages and abilingual-friendly atmosphere• 69% say that restaurants are an ideal place to spendquality time with family• Almost half prioritize a family atmosphere (vs. 36% ofthe general population)• 44% of Hispanics are much more likely to visitoperations that advertise in SpanishSource: Technomic Blog, Hitting a High Note with Hispanic Foodservice Consumers; May 1, 2013
Hispanic Marketing:QUIZ1. Why should beef retailers pay increased attention toHispanic consumers?A. Hispanic population is driving overall populationgrowthB. There are more than 50 million Hispanics living in theUnited States todayC. Hispanic buying power is expected to grow to $1.4trillionD. All of the above2. True or False: The Hispanic population consumes morebeef than other consumer demographics
Page 1 and 2: Hispanic Marketing
Page 3 and 4: Hispanic Population by Region• No
Page 5 and 6: Hispanic Buying Habits• Women ten
Page 7 and 8: Marketing to the Hispanic Shopper
Page 9: Marketing to the Hispanic Shopper
Page 13 and 14: Hispanic Marketing:QUIZ5. How much
Page 15: Resources• Bilingual Beef Cut Cha

Hispanic Marketing - BeefRetail.org

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