Hispanic Marketing - BeefRetail.org

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Hispanic Marketing:QUIZ3. You can increase the relevance of your meat departmentto Hispanic consumers by:A. Emphasizing impulse purchasesB. Offering couponsC. Eliminating all Spanish signageD. None of the above4. True or false: Hispanics have emerged as the highestspenders on fresh and frozen meat in America.
Hispanic Marketing:QUIZ5. How much more do Latino households spend on meatthan do general-market households?A. Around $200 more annually ($964 versus $760)B. Only about $50 more annuallyC. Roughly two times as much: $1,000 versus $500D. Not enough to make a real difference to retailers.6. True or false: Roasts and ribs are popular cuts tomerchandise to this audience.
Page 1 and 2: Hispanic Marketing
Page 3 and 4: Hispanic Population by Region• No
Page 5 and 6: Hispanic Buying Habits• Women ten
Page 7 and 8: Marketing to the Hispanic Shopper
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Page 15: Resources• Bilingual Beef Cut Cha

Hispanic Marketing - BeefRetail.org

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