Hispanic Marketing - BeefRetail.org

Beef Buying Habits in Retail• The Hispanic population is the highest spenders on freshand frozen meat in the U.S.• Spend $964 on meat products each year, comparedto $760 spent by other demographics• Spend 42% more on beef than the average shopper• Visit grocery stores three times more often than thegeneral population• Two thirds of Hispanics purchase from a butcher at leastonce a month; three fourths also buy from the prepackagedmeat case in the supermarket• 72% say that a store’s meat department is a powerfulmotivator in selecting a retailer• Hispanics visit grocery stores three times more oftenthan the general population