News, Strategy, Insight And Analysis. Updated - Engage Digital

NR 131

Gold SponsorsSilver SponsorsBronze SponsorsPage 4Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 11

what type of virtual good best meets your needs; And bestpractices to deliver effective branded items for the avatarbasedenvironment and more.- Lauren Bigelow, GM and SVP Marketing, WeeWorld Inc.- Jeremy Monroe, Director of Business Development,North America, Sulake- Matt Sterling, Property Sales Director - AIM, Platform A/Time Warner- Debra Aho Williamson, Senior analyst, eMarketer Inc.(moderator)2:30 - 3:30 pmVirtual Worlds in SchoolsDigital media is bringing up a new generation, where amongpeers, kids are motivated to engage in challenging activities,create their own content, and learn new skills. Through theironline activities, kids are fi nding immediate gratifi cation aswell as a sense of competence, autonomy, self-determinationand connectedness. Is it possible for public education toinspire the same sense of engagement in learning?In this case study, Dizzywood will discuss their unique pilotprogram with a public school district in Marin County, CA.In addition to learning core values such as caring, citizenship,fairness, respect, responsibility and trustworthiness,students are engaging in activities which train them “to playby the rules,” to “protect the environment,” and “to cooperatewith others.” The pilot program proves that kids can getexcited about learning and engaged in the process. Is thisthe model for the future?- Scott Arpajian, co-founder, Dizzywood- Patti Purcell, Principal, Bel Aire Elementary School,Tiburon, CA4:00 - 5:00 pmCase Study: Bridging the Gap betweenDigital First Brands and Consumer Product LinesMany virtual worlds have stemmed from the creation of consumerproduct lines, but Neopets has made the transitionfrom virtual to the mainstream mega-store shelves. Foundedin 1998, Neopets is now branching out from their original onlinevirtual architecture and is in the midst of launching theirconsumer product line. In order to bridge the gap betweenonline and offl ine, the Neopets strategy is to retain the keyemotional drivers – collectibility, exploration and competition– that made the kids-oriented virtual world so successful. Thissession discusses the strategy, challenges and processes oftransitioning the once digital to the now tangible, maintainingthe continuity of emotional drivers between online and offl ineelements, and evaluate their latest rates of success.- Jeremy Padawer, Vice President of EntertainmentBrand Marketing, JAKKS Pacifi c- Stefanie Schwartz, Vice President, Marketing andOperations, Neopets, NickelodeonVIRTUAL WORLDSHOLLYWOODWEDNESDAY, SEPTEMBER 3, 200811:00 - 12:00 pmVirtual Worlds Primer for The Entertainment IndustryHow do you take an existing entertainment franchise to thevirtual world? What are the expectations? How do you leverageexisting audiences to drive new revenue streams? Whatare the hurdles? How do you create a compelling virtual environmentthat does justice to the original content and yet isfresh, engaging and entertaining to participants? This session,designed specifi cally for content owners, will answer allthese questions and more.- Chris Carella,Chief Creative Offi cer, The ElectricSheep Company1:00 - 2:00 pmVirtual Worlds By The Numbers:A Look at the Market ResearchThis session lays the groundwork by giving you the researchyou need to take advantage of virtual worlds today. We’llalso look at forecasts for where virtual worlds are going tomorrow.Plan your brand extensions based on current trendsas well as a solid understanding of growth projections andthe technologies of the near future.- Steve Prentice, VP & Gartner fellow, Gartner- Yuanzhe (Michael) Cai, Director, Broadband & Gaming,Parks Associates- Barry Gilbert, Vice President, Strategy Analytics- Brian Dunbar, EVP Client Services, Millions of Us- Nic Mitham, CEO, K Zero (moderator)2:30 - 3:30 pmBringing Celebrity Brands to Virtual WorldsThe creators of fi lms, television shows, comic books, andgames are focusing on virtual worlds now more than ever.With young people spending more time in virtual worlds insteadof watching television, media companies and celebritiesare forging new relationships and “appearing” in virtualworlds. This session looks at the promotional value of bringingcelebrities into virtual worlds and how to maximize thisexposure and create meaningful engagement with fans.- Matt Palmer, Executive Vice President and GeneralManager, Stardoll- Dan Jansen, CEO and Co-Founder, Virtual Greats- Teemu Huuhtanen, Executive Vice President, HabboBusiness and President, North America- Rajiv Mody, VP, 3D Worlds, MTV Networks- Lewis Henderson, Senior VP, Head of Digital,William Morris- Arnaldo “AJ” Peralta, Executive Vice President,Icarus Studios (moderator)Page 12Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


THURSDAY, SEPTEMBER 4, 200811:00 - 12:00 pmHow TV Networks Are Effectively Using Virtual WorldsTelevision networks have been exploring virtual worlds forsome time. Examples range from the promotional use of virtualworlds, like Showtime’s L Word community in SecondLife, to the virtual world extension of established franchisessuch as CBS’s CSI and MTV’s multiple virtual worlds,all based upon established shows. This session provides aseries of mini-case studies exploring how Showtime, CBS,Warner Bros., MTV and others are effectively using virtualworlds.- Valerie Williamson, VP of Marketing and BusinessDevelopment, The Electric Sheep Company- Christopher Lucas, Vice President and ExecutiveProducer, Showtime1:00 - 2:00 pmHow Virtual Worlds Influence theFuture of EntertainmentAn exploration of cross-platform narrative possibilities, bringingvideo content into virtual worlds and vice versa.- Tim Kring, Executive Producer/Creator, Heroes- Reuben Steiger, CEO and Founder, Millions of Us2:30 - 3:30 pmBringing Movies into the Virtual World:A Legal and Business PerspectiveThis panel of business professionals and legal expertswill discuss what is involved in bringing movies into virtualworlds. Several studios have already expanded the movieexperience into the virtual world. The movies “300” and “LiveFree or Die Hard”, just to name two, have created virtualworld extensions of the fi lms where avatars can experiencethe action of the movies. Moreover, Disney announced itwould build more virtual worlds like Pirates of The CaribbeanOnline, based on a broad range of its properties, includingToy Story, Narnia, Cars, The Incredibles, Cinderella and others.Other companies are taking a different tack and enteringinto licensing deals allowing fi lm clips or movies to beshown in the virtual world. Makena Technologies has strucka deal with Paramount Digital Entertainment to license clipsfrom thousands of the latter’s fi lms and TV shows for use inMakena’s There.com virtual world. Likewise, Sony and WarnerBros. have both struck deals with Gaia Online. This sessionwill discuss the main legal and business issues facedin such deals.- Sean Kane, Attorney, Drakeford & Kane LLC- Daniel Light, Head of Interactive, Picture ProductionCompany- Malik Ducard, VP North American Digital Distribution,Paramount Digital Entertainment- Roxanne E. Christ, Partner, Latham & Watkins4:00 - 5:00 pmVirtual Worlds: What Producers Need to KnowJoin us for a moderated two-way dialog between accomplishedindependent motion picture, television and new mediaproducers and virtual worlds technology providers. Thissession will evoke a lively, open discussion for advancingcollaboration between the world’s leading entertainment producersand the emerging virtual worlds industry.- W. Vito Montone, Chairman & CCO, NeoverseTechnologies, Inc. (moderator)- John Andrews, Senior VP/Creative Director, Klasky-Csupo- Rafhael Cedeno, CTO & Co-Founder, The MultiverseNetwork, Inc.- Brad Lineberger, CTO for Icarus Studios- Jeremy Ross, Director of New Product Development,TOKYOPOPENTERPRISE VIRTUAL WORLDSWEDNESDAY, SEPTEMBER 3, 200811:00 - 12:00 pmVirtual Worlds in the WorkplaceThis panel will discuss current topics in virtual worlds for enterpriseuse. Whether developing meeting spaces or specializedtraining content, virtual worlds have broad implicationsfor enterprises and can provide a direct return on investment.The session is targeted at enterprise decision makers lookingfor answers on how virtual worlds can help.- Peter Haik, CEO & Cofounder, Metaversatility (moderator)- Justin Bovington, CEO, RiversRunRed- Jonathan Reichental, Director of IT Innovation,PricewaterhouseCoopers- Greg Nuyens, CEO, Qwaq- Laura (Pevehouse) Thomas, Dell, Inc.1:00 - 2:00 pmHow to Convince the Boss You’re NotOff Your Rocker: Getting Buy-In for EnterpriseImmersive Internet InitiativesMany Immersive Internet advocates and implementers whotalk about using virtual worlds, immersive workspaces, andserious games to get real work done see rolled eyes or,worse, have been bowled over by peals of laughter. In thisinteractive session, a leading industry analyst shares examplesof how companies are building the business casefor using the Immersive Internet for work. She leaves theaudience with a bag of tips and tricks for getting businessprocess owners and business stakeholders to listen to -- infact help create -- the value story.- Erica Driver, Principal, ThinkBalmPage 14Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Page 15News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPaPagegegegegegegegegegegegegegegegegegegegegegegegegegegegegegege 15NeNeNeNeNewswswswswswsw , StStStStStStStStStStS rarararararararararararararar tetetetetetetetet gygygy, Insisisisisisighghghghghghghghghghghght ananananananananananananananananananananananananand AnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAnAn lalalalalalalysysysysysysysysysysysysysysysy isisisisisisisisisisisisisisisisisisisisisisisisisisisisisisis. U dpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdpdp atatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatatata ededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededededed Daiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaiaia lylylylylylylylylylylylylylylylylylylylylylylyly. wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.ViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViViV rtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtrtr uauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauauaualWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWlWororororororororororororororororororororororororororororororororororororororororororororororldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldldsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNsNewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewewews.s.s.s.s.s.s.s.s.s.s.s.s.s.s.s.s.s cocococococococococococococococococococococococococococococococococococococococococococococococococococococococococococococococococococom

2:30 - 3:30 pmVirtual Worlds in Healthcare: Real-World BenefitsCIGNA has launched a pilot program offering virtual worldhealth coaching, seminars and workshops to help membersmake positive lifestyle choices and improve their long-termhealth. As part of their commitment to engaging with its membersin different ways, CIGNA, with the help of Method, hascreated a virtual world experience that will ultimately augmentother more traditional channels of communications,such as telephone, web and face-to-face. This is one of thefi rst examples of a company implementing a cross-channel,user experience centric designed, 3D environment and aglobal fi rst in the healthcare sector.- Claus Nehmzow, VP, Virtual Worlds/ImmersiveExperiences Practice Group, Method- Peter Mills, Chief Health Offi cer, CignaTHURSDAY, SEPTEMBER 4, 200811:00 - 12:00 pmVirtual-Worlds @ Work: Onboarding and Sales TrainingThe session will focus on how virtual worlds can be used foronboarding and sales training and what early adopting organizationsare now doing on this front. This session will behelpful for enterprise representatives that are considering,or have just started, looking at the use of virtual worlds forlearning and training. Attendees will hear valuable insight,information, and best practices about what innovators andearly adopter organizations are doing right now.- John Boring, CEO, Accelerate- Anders Gronstedt, President, Gronstedt Group- Eilif Trondsen, Director, SRI Consulting BusinessIntelligence2:30 - 3:30 pmCase Study: National Guard’s Joint Training Directorate’sVirtual World for CollaborationThis exclusive case study will provide attendees with a detailedlook at the National Guard’s Joint Training Directorate’svirtual world for collaboration, the Emergency ManagementNexus. The collaboration tool will soon have virtualclassroom capabilities. The collaboration tool, similar to aproject underway with the Department of Homeland Security,aims to provide virtual classroom capabilities and more,integrated across multiple agencies and emergency managementorganizations.- NLTC Greg Pickell, Chief, Training Technologies Branch,Joint Education, Division, NGB J7- Waymon Armstrong, President, Engineering & ComputerSimulations (ECS)4:00 - 5:00 pmUsing Virtual Worlds to Streamline andAugment the Film-Making ProcessVirtual worlds are a useful medium for advancing the collaborativeprocess. The fi lmmaking process involves large budgetsand often globally distributed teams of people, makingit an ideal industry to take advantage of the medium to savetime, money, and develop new ways to work effi ciently. We’lldiscuss developments in technology that will allow fi lmmakersto use virtual worlds for everything from previsualizationand location scouting to production meetings across geographicalregions and post-production.- Jeff Kleiser, CEO, Synthespian Studios- Ken Brady, CEO & Cofounder, Genkii- Demian Lichtenstien, CEO, Equilibrium Entertainment1:00 - 2:00 pmThe Future of Virtual Collaboration in the EnterpriseWill collaboration be virtual worlds’ killer app? How long beforevirtual worlds are relevant business tools that companiesuse on a day-to-day basis? This session takes a detailedlook at the use of virtual worlds for collaboration internallybetween employees and outside the fi rewall with strategicpartners. Combining popular tools like Google Docs and MicrosoftOffi ce with a 3D environment, virtual collaborationreduces the need for in-person meetings and closes the distancebetween company divisions. Even if a team membercan’t make a virtual meeting, Web-based tools can track thevirtual environment, offering transcripts, calendar systems,and a set of customizable widgets to make the experiencemore accessible. Learn the best practices of using virtualworlds for collaboration in the enterprise.- Ron J. Burns, President, ProtonMedia- Tony O’Driscoll, Fuqua School of Business,Duke University- Robert Gehorsam, President, Forterra Systems- Boas Betzler, Technical Leader for 3D Internet andVirtual Worlds, IBM- Steve Prentice, VP & Gartner fellow, Gartner (moderator)Page 16Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


FUTURE OFVIRTUAL WORLDSWEDNESDAY, SEPTEMBER 3, 200811:00 - 12:00 pmTechnical Visionaries Discuss and DebateThe Future of Virtual World TechnologiesThis session will analyze the future course of virtual worldstechnologies. Join us for debate between leading industrytechnology experts on the future of the technology, where it’sheaded and what needs to be done to get there. Don’t missthis lively conversation.- John Swords, Director of Business Development, The ElectricSheep Company (moderator)- Ian Hughes/epredator, Metaverse Evangelist, IBM- Ben Goertzel, CEO, Novamente LLC- Mark Wallace, Chief Executive, Wello Horld, Inc.- Christian Renaud, CEO, Technology Intelligence Group1:00 - 2:00 pmBusiness Visionaries Panel:Where is the Business Headed Next?Innovation is coming fast and furious on multiple fronts frommultiple vendors. This one-of-a-kind session brings togetherthe business visionaries of major virtual world companies foran interactive discussion on the future of the industry. Joinus for a session you won’t want to miss.- Ginsu Yoon, VP of Business Affairs, Linden Lab- Corey Bridges, Executive Producer, Multiverse- Michael Wilson, CEO, Makena Technologies, Inc.- Raph Koster, President, Areae- Joey Seiler, Editor, VirtualWorldsNews.com & VirtualWorlds Weekly (moderator)2:30 - 3:30 pmMobile Virtual Worlds:Leaving the Personal Computer BehindWe are already starting to see virtual worlds disconnectedfrom the personal computer as a handful of companies beginto demo on mobile platforms. This trend will only acceleratein the months to come as technology providers followconsumer use patterns: Millenials’ love for mobile and theadvent of new handsets with more robust graphics make fora fertile playground for mobile virtual worlds. Already companieshave announced plans to bring virtual worlds to 3Ghandsets, including the iPhone, Motorola phones and Android,a platform for open handset development from Google.This session explores the next-generation mobile world.- Martin Dunsby, CEO, Vollee- Victoria Coleman, Vice President, Samsung Electronics- Tom Churchill, CEO, Earthscape- James Au, Writer, New World Notes and GigaOM(moderator)THURSDAY, SEPTEMBER 4, 200811:00 - 12:00 pmAugmented Reality:Virtual Interfaces to Tangible SpacesAugmented reality is an emerging platform with new applicationareas for museums, edutainment, home entertainment,research, and industry. Novel approaches have takenaugmented reality beyond traditional eye-worn or hand-helddisplays, creating links between the real and virtual worlds.Join this panel of experts as they guide you to where theaugmented world is headed next.- Marc Goodman, Director, Alcatel-Lucent- Eric Rice, Producer, Slackstreet Studios- Blair MacIntyre, Associate Professor, School of InteractiveComputing, Director, GVU Center AugmentedEnvironments Lab, Georgia Institute of Technology- David Orban, Founder & Chief Evangelist, WideTag, Inc.- Andrew (Roo) Reynolds, Portfolio Executive for SocialMedia, BBC Vision (moderator)1:00 - 2:00 pmVirtual Worlds RoadmapA cross-industry team will present a framework and effortto publish virtual world case studies and descriptions of thetechnical and business barriers to future mass market adoptionof specific virtual world applications. The session willinvite the audience to contribute to virtual world industry predictions,analysis, and ideas for lowering barriers to innovation.- John Hengeveld, Senior Business Strategist, Intel- Bruce Damer, Executive Director, Contact Consortium,Virtual Worlds Roadmap SIG- Jeffrey Pope, Executive Vice President, ngi GroupVentures / 3Di- Victoria Coleman, Vice President, Samsung Electronics- Mic Bowman, Principal Engineer, Intel- Sibley Verbeck, CEO, The Electric Sheep Company2:30 - 3:30 pmVirtual Worlds Meet the Web: The Present & FutureThe discussion of Web-based worlds versus downloadworlds has changed signifi cantly over the last year with theadvent of interesting new Flash-based efforts and effective3D plug-ins. In this panel, a group of virtual world executivesdiscuss the business and technology decisions behind theirdiverse product initiatives, analyze trends in Web usage thatare driving the rising importance multi-user virtual experiences,and tackle the bigger discussion of how the Web andvirtual worlds should interoperate.- Mitch Olson, Co-Founder, SmallWorlds- Keith McCurdy, CEO, Vivaty- Daniel James, CEO, Three Rings- Sean Ryan, Founder and CEO, Meez- Giff Constable, VP of Products & Strategy, Electric SheepCompany (moderator)Page 18Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


4:00 - 5:00 pmOpen-Source, Interoperable Virtual WorldsSupport for standardisation in Virtual World technologies hasbeen growing steadily in recent times, join the developers ofOpenSim and industry commentators as they discuss whereopen-source virtual worlds are heading and the progressmade towards standard protocols for interoperability.- Adam Frisby, Director, DeepThink (and OpenSimDeveloper)- Tish Shute, Writer/Virtual World Evangelist, Ugotrade.com- Mic Bowman, Principal Engineer, Intel- Justin Clark-Casey, OpenSim Developer, IBMTECHNOLOGY & RESULTSWEDNESDAY, SEPTEMBER 3, 200811:00 - 11:30 amBrands in the Virtual World Case Study:There and ScionScion has established itself as one of the most progressiveand active brands in the virtual worlds space today. Thiscase study, presented jointly by Scion and Makena Technologies,will detail Scion’s strategy and programs insidethe 3D world There.com. The study will share learnings fromboth the brand stakeholder’s perspective and the platformstakeholder’s perspective, detailing performance metricsand future plans for Scion’s strategy.- Adrian Si, Interactive Marketing Mgr, Scion- Benton Richardson, VP Business Development,Makena Technologies, Inc.11:30 - 12:00 pmVirtual World Advertising: Lessons LearnedMarketing and advertising inside of virtual worlds can representa challenge on many levels. Drawing upon over twoyears of practical in-world advertising experience, JaredFreedman of Code4Software will present hard statisticsshowing the results of advertising inside of one of the mostpopular Virtual Worlds, Second Life TM and some importantlessons for those seeking to monetize their virtual worldvenues. Code4Software created the system that currentlyruns the largest centrally controlled advertising network inSecond Life that logs over fi fteen million impression minutesper month.- Jared Freedman, President, Code4Software LLC1:00 - 2:00 pmUnified Communications Meets the Virtual WorldThe fusion of enterprise-oriented social networking and 3Dtechnology is giving rise to realistic human interactions inimmersive virtual meeting environments. IBM Lotus andForterra Systems have teamed up to develop an integratedplatform that leverages the unifi ed communication strengthof Lotus with the immersive 3D virtual world technology fromForterra. The result is a visually rich set of collaborationfunctionality available anytime, anywhere.- Robert Gehorsam, President, Forterra- Todd Page, Advisory Software Engineer, Unifi edCommunications Software, IBM Software Group2:30-3:30 pmWinning Strategies to Optimize Online Revenues -Leading initiatives in MMOGs/Virtual WorldsListen to leading MMOG/virtual worlds thinkers present winningstrategies regarding business models, user experience,worldwide reach, billing solutions, lessons learned, currentissues and fraud prevention. Hosted by Paynova.- Eric Smith, Moderator- John Bates, Evangelist, Mindark- Cyle Witruk, Strategic Developer, Paynova- Mr. Herman Hsiung, Beijing Cyber Recreation District- Wanda Gregory, VP Executive Producer, Flowplay- Cary Rosenzweig, CEO, IMVU Inc- Glynn Smith, CEO, Mobillcash- Erik Betkhe, CEO, GoPetsTHURSDAY, SEPTEMBER 4, 20081:00 - 2:00 pmFrom the Metaverse to the Interverse: Japanese Effortsto Evolve the Virtual Worlds LandscapeLinking disparate metaverses into a connected Interverse isthe next step in creating an ecosystem of virtual worlds thatsupports both private and commercial entities. In this session,we describe virtual world technologies being developedat 3Di, Inc., in Japan, in collaboration with the global Open-Sim community, to work towards this goal of the Interverse.Specifi cally, we describe our efforts regarding extended avatarinteroperability (that preserves not only identity but alsoavatar appearance and inventory across world boundaries),our in-browser 3D viewer, and other enterprise-orientedfeatures such as 3D behavior analysis, load balancing, andvoice-over-IP.- Taku Kamata, CTO and Vice President of 3Di, Inc.2:30-3:30 pmWorking in MultiverseMultiverse co-founders Corey Bridges and Rafhael Cedenowill provide a high-level description of the company’s uniqueplatform, which enables anyone, from indie developers tohuge media companies, to create radically unique virtualworlds. This session includes an overview of Multiverse’sapproach to building both 3D and Flash worlds, as well asan innovative, new consumer initiative to be unveiled at theconference.- Rafhael Cedeno, CTO & Co-Founder, The MultiverseNetwork, Inc.- Corey Bridges, Executive Producer, MultiversePage 20Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


Speaker BiographiesJohn AndrewsSenior VP/Creative DirectorKlasky-CsupoWaymon ArmstrongPresidentEngineering & Computer Simulations (ECS)As founder and President of Engineering & Computer SimulationsInc. (ECS) since its inception in 1997, Mr. Armstrong is dedicatedto Advanced Learning Technology Solutions. Mr. Armstrong was a2007 fi nalist for the Ernst & Young’s Entrepreneur of the year awardfor the State of Florida. Waymon attended the University of CentralFlorida and served on the Advisory Board of their Digital Media Program;he also serves on the Metro Orlando Military Affairs AdvisoryCommittee, Digital Media Alliance of Florida, Valencia CommunityCollege’s Digital Media Technology Advisory Committee, OtroniconAdvisory Board, Missionary Ventures International, and IndustryAdvisory Council for the State of Florida Employ Florida BannerCenter for Digital Media.Scott ArpajianCo-FounderDizzywoodScott was destined to be an entrepreneur from childhood. At age10, he took all of his little sister’s favorite dolls and sold them at agarage sale, pocketing the proceeds. He has since made amends,but hasn’t lost the drive. Scott has 15 years of experience in hisfi eld. He spent a decade overseeing Download.com, which hefounded in 1996. Scott graduated from Boston University with adegree in Mass Communication. He is author of How to Use HTML3, which won the Computer Press Award for Best How-to Book in1997. He lives in the San Francisco Bay Area with his wife and twochildren.Cathy ArreguinInstructor in Virtual Worlds for EducationSan Diego State UniversityCathy Arreguin is an educator, writer and consultant to nonprofi tsand higher education institutions in effective uses of virtual worldsfor instruction and learning. Her recent projects include training,research and curriculum development. Most recently she workedwith Global Kids, Inc., in the design and development of Sciencein Second Life, a standards-based high school program. She alsocurrently works with San Diego State University, developing instructionand training educators in effective uses of virtual worldsfor both K-12 and adult learners. She has a M.ED in EducationalTechnology from SDSU and a B.A. in Psychology from UCLA.James AuWriterNew World Notes and GigaOMAu is the author of *The Making of Second Life: Notes from the NewWorld* (HarperCollins), the games/virtual world editor for GigaOM.com, and the editor-in-chief of the Second Life blog New WorldNotes http://nwn.blogs.comBoas BetzlerTechnical Leader for 3D Internet and Virtual WorldsIBMBoas Betzler is a Senior Technical Staff Member and the TechnicalLeader for 3D Internet and Virtual Worlds in the Digital ConvergenceIBM Emerging Business Opportunity. In this role, Boas isresponsible for working with different groups to understand howto leverage Virtual Worlds to improve collaboration inside and outsideof an organization. In previous positions, Boas was memberof the Systems and Technology Group Software Architecture Boardas lead designer for Web Services based Systems Management.Previously he was working for the Linux Technology Center andstarting the embedded Linux initiative in IBM. Boas is widely knowas the Grandfather of Linux on zSeries.Lauren BigelowGeneral Manager and SVP MarketingWeeWorld Inc.Lauren Bigelow, General Manger and Senior Vice President, Marketingof WeeWorld Inc., has extensive experience pioneering interactivemedia companies that push online content, self-expressionand marketing to the next level. From mobile and Web-basedmodels, to virtual worlds and social networking communities, Laurenhas a proven track record in emerging technology and currentlyleads WeeWorld’s North American growth strategy, as well as productmanagement and marketing worldwide. Lauren has held executivepositions at search portals (Lycos/AltaVista) and emergingtechnology companies such as Mobot (mobile picture recognition),and SkyGo (mobile advertising, now part of Enpocket/Nokia). Honoredas one of the “Top 25 Most Wired Women in Boston,” Laurenalso regularly provides insight at industry events including DigitalHollywood, GDC, SXSW, OMMA and Web 2.0.John BoringCEOAccelerateJohn is the founder and CEO of Accelerate. A Silicon Valley veteran,he is a highly experienced organization development executiveknown for his abilities to source, hire and retain great talent.His expertise lies not only in Team/Organization Development andChange Management, but also in building corporate training functions.John founded Accelerate in 2004 with the aim of providing allthe outsourced services of a corporate university to his clients. Hewas hired by Netscape to establish HR in Engineering and build theinitial Product Development team. He has held senior positions atAtari Games, Netscape, Portal Software and Apple/Apple University,and consulted to ChevronTexaco, AT&T, Silicon Graphics, HPand Yahoo!, to name a few.Justin BovingtonCEORiversRunRedJustin Bovington, founder and CEO of Rivers Run Red, has beeninstrumental in developing some of worlds major virtual launches.At Rivers Run Red, he pioneered the development of the ImmersiveWorkspaces Platform, a complete collaboration solution for theenterprise. Recognized as one of the leading visionaries of the 3DWeb, Justin is a frequent speaker and regular contributor to themedia on the subject of virtual worlds.Mic BowmanPrincipal EngineerIntel CorporationMic Bowman is a Principal Engineer in Intel’s Corporate TechnologyGroup where he investigates scalable software architectures for“Connected Visual Computing.” Bowman received his BS from theUniversity of Montana, and his MS and PhD in Computer Sciencefrom the University of Arizona. Bowman has developed a numberPage 22Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


of large-scale distributed systems including the fi rst distributedsearch service for the Web (Harvest, 1993). More recently, he ledthe Intel team that built and deployed PlanetLab, a global testbedfor networking and distributed systems research that runs at 500academic and industrial labs worldwide and a winner of the “Top 50Technologies” award from Scientifi c American.Ken BradyCEO & CofounderGenkiiKen is CEO of Genkii, a Tokyo-based virtual world and social mediastrategic consultancy, with a soft spot for open-source solutions. Heleads a team of dedicated thinkers and doers who aren’t afraid toget their hands dirty in new creative spaces. Previously, Ken wasDirector, International Strategies for Centric / Agency of Change inLos Angeles, and has worked in a variety of jobs in the fi lm industry.A professional science fi ction writer and futurist, Ken works tofurther the convergence of virtual worlds and the creative process,looking for ways to help people play well with others.Corey BridgesExecutive ProducerMultiverseCorey Bridges is a co-founder of The Multiverse Network, Inc. AsExecutive Producer and Marketing Director, he works to build theworld’s leading network of Massively Multiplayer Online Games(MMOGs) and 3D virtual worlds. He and the Multiverse team havepioneered a new technology platform designed to change the economicsof virtual world development by providing independent andfully funded game developers with the resources they need to enterand compete in the $3 billion online game market. He overseesbusiness development and developer relations with over 4500game development teams, ranging from garage developers to Fortune100 companies to Hollywood legends. Under his guidance,Multiverse has won multiple awards, including the “Red Herring100” award for playing a leading role in innovating the technologybusiness. Corey brings marketing experience from some of themost infl uential companies in the high-tech and entertainment industries,including Netfl ix, Netscape, Zone Labs, Borland and TheDiscovery Channel.Ron J. BurnsPresidentProtonMediaRon co-founded ProtonMedia in 1998, and focuses on business development,marketing and alliances. Ron is a true evangelist, passionateabout merging technology and gaming for next generationsolutions that improve communication and learning. He has spokenat several industry conferences, and has published articles in PharmaceuticalRepresentative and Focus magazines. Prior to Proton-Media, Ron established Burns Audio in 1987, building an extensivemusic library that procured and produced music for television andmovies. Ron’s company began producing music and sound designfor video and computer games in the mid-90s - and in that process,he began the quest to meld gaming with e-learning. He holds adegree in music composition from Temple University. Ron is alsoinvolved with e-Learning for Kids, a global nonprofi t foundation thatprovides free e-learning to children via the Internet.Yuanzhe (Michael) CaiDirector, Broadband & GamingParks AssociatesMichael Cai studies developments in video and online gaming, lastmiletechnologies such as FTTx and broadband wireless, bundledservices, and other broadband value-added services. He has writtenreports on digital distribution of video games, online and networkedgaming, broadband wireless markets, broadband services,storage, and entertainment middleware solutions. In addition toindustry reports covering the gaming market, Michael has recentlycompleted a comprehensive multi-client gamer segmentation study,which identified six unique gamer segment. He has also completednumerous custom research projects on the gaming industry, includingan international survey of online gamers, an international surveyof power gamers, an international research project on set-top boxgaming, a U.S.-centric study on digital distribution of video games,and an industry interview project on console gaming.Chris CarellaChief Creative OfficerThe Electric Sheep CompanyChris Carella is the Chief Creative Offi cer at The Electric SheepCompany. He has received a Technical Emmy Award for his workon the L Word in Second Life and was a producer on the EmmyAward winning Virtual Laguna Beach. Chris has a design roleon most of The Electric Sheep Company projects including CBS’CSI:NY Virtual Experience and Paramount’s I Am Legend: Survivor.Chris teaches a course in applications of Virtual Worlds atTeacher’s College, Columbia University. His interests include virtualworlds, transmedia storytelling, multi-platform programming,games, mobile computing, and social software. Chris is currentlyworking on the next generation of Hollywood virtual world projects.Rafhael CedenoCTO & Co-FounderThe Multiverse Network, Inc.With a distinguished track record of creating fundamental technologiesthat have made many large-scale applications possible, RafhaelCedeno directs overall technology development at Multiverse.At companies like Netscape, Excite, and Kontiki he built technologiesthat defi ed convention and enabled entirely new businessmodels to fl ourish. His proven ability to create scalable solutionsformed the foundation of several innovative new companies. Underhis guidance, Multiverse has built a revolutionary virtual worlddevelopment platform that enables new creative talent to enter anindustry once limited to only extremely well-funded teams.Timothy ChangPrincipalNorwest Venture PartnersTim brings a combination of operational, technical and internationalbusiness experience to Norwest Venture Partners. Tim focuses oninvestments in wireless and digital media as well as business developmentinitiatives in Asia-Pacifi c. Tim has recently invested inand joined the board of directors of 3Jam and Lumos Labs. Timalso works with the boards of deCarta and Double Fusion. Tim beganhis career in venture capital in 1999 during his time at StanfordBusiness School as part of the founding team of CTR VenturesK.K., a venture accelerator in Tokyo. For a complete biography ofTim, please visit www.nvp.com.Roxanne E. ChristPartnerLatham & WatkinsRoxanne Christ is a partner in the Los Angeles offi ce of Latham& Watkins and is a member of the Corporate Department. Ms.Christ’s practice focuses on intellectual property and media transactions,including acquisitions and dispositions of intellectual propertyportfolios; commercial loans secured by copyrights, patentsand trademarks; securitizations of receivables arising from copyrightedworks; and licensing and strategic alliance agreements.Ms. Christ has represented companies in a variety of industries,including video game development and publishing, social network-Page 24Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

ing sites, music, print publishing and software. Ms. Christ was recentlynamed to the Legal 500 US: Volume II - Intellectual Property,Media, Technology & Telecoms. Ms. Christ is Co-Chair of the PublicationsSubcommittee of the American Bar Association’s SpecialCommittee on Computer Gaming and Virtual Worlds.Tom ChurchillCEOEarthscapeTom Churchill is the Founder and CEO of Earthscape. He has over20 years of high technology experience, with much of that in theInternet and mapping space. He was previously the founder andCEO of AdKnowledge, a Kleiner-Perkins backed enterprise adserving company, as well as the lead engineer and manager of Yahoo!Auctions. When not working, Tom enjoys hiking with his familyin the mountains near Boulder, Colorado.Justin Clark-CaseyOpenSim DeveloperIBMRight now Clark-Casey is in a very brief period between leaving IBMand joining the Black Dress Technology subsidiary of the FashionResearch Institute as lead developer. At Black Dress Technologyhe will be helping to create, in partnership with IBM, an enterpriseapparel design application based on the OpenSim server platformand Linden Lab’s Second Life viewer. He is an OpenSim core committerand writes about OpenSim development and related issuesat http://justincc.wordpress.comVictoria ColemanVice PresidentSamsung ElectronicsVictoria Coleman is a Vice President with the Corporate TechnologyOrganization of Samsung Electronics where she is responsiblefor Computer Science R&D in North America. Prior to this she wasDirector of Security Initiatives at Intel Corporation. She has a longR&D history including 6 years at SRI International as a Director and10 years at the University of London as a Professor.Giff ConstableVP of Products & StrategyElectric Sheep CompanyGiff Constable currently leads The Electric Sheep Company’s operationsas Chief Operating Offi cer. He is a repeat entrepreneurin the software and Internet industry, has designed and releasedmultiple software and Internet applications and also spent time asan investment banker at Jefferies/Broadview providing M&A andIPO advisory services to technology companies. He often speaksabout virtual worlds at conferences and in the media, and writes theblog Out to Pasture, found at http://blogs.electricsheepcompany.com/giff/ .Kevin CovertCo-Head of Media & Internet Investment BankingMontgomery & Co., LLCKevin Covert serves as Managing Director and Co-Head of Mediaand Internet Investment Banking at Montgomery & Co. Mr. Covertadvises growth companies in the Internet and digital media sectorsand has an extensive track record of highly successful M&A andprivate placement transactions. Montgomery’s Media and Internetgroup has completed industry leading M&A transactions such asNews, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 25

Club Penguin/Disney, MySpace/News Corp, UGO/Hearst, Sign-Storey/CBS, Grouper/Sony, Musicmatch/Yahoo, element5/DigitalRiver, Neven Vision/Google, Trymedia/Macrovision, iFilm/Viacom,xDrive/AOL and Rent.com/eBay. Montgomery has also raisedcapital for clients such as meebo, Realtime Worlds, Visible World,Vuze, WildTangent, Move Networks, LegalZoom.com, Reactrix andDivX. Mr. Covert was a founding member of Montgomery & Co.’sinvestment banking group.Bruce DamerExecutive DirectorContact Consortium - Virtual Worlds Roadmap SIGBruce Damer is one of the pioneers of the virtual worlds mediumhaving formed the fi rst organization dedicated to the medium (theContact Consortium), held the fi rst conferences, and authoredsome of the fi rst publications (the book Avatars, 1997, and others).Bruce has recently led open-source virtual worlds efforts in a numberof industries including the space program and NASA. He is alsoheading up a virtual worlds history project with Stanford Universityand leading the EvoGrid effort for Biota.org, a virtual worlds grid forartifi cial life experimentation.Erica DriverPrincipalThinkBalmErica Driver is a co-founder and principal at ThinkBalm. She is aleading industry analyst with 14 years of experience in IT. Prior toco-founding ThinkBalm, Erica was a Principal Analyst at ForresterResearch, where she launched the company’s Web3D coverageas part of her enterprise collaboration research. She was also theco-conspirator behind Forrester’s Information Workplace conceptsand research. While at Forrester Erica served as a strategic advisorto a wide range of clients including Alcoa, Bell Canada, DominionResources, GlaxoSmithKline, IBM, Marriott, Microsoft, Raytheon,Roche, the United Nations, and the U.S. General Services Administration.Malik DucardVP North American Digital DistributionParamount Digital EntertainmentMalik Ducard currently serves as Vice President of North AmericanDigital Distribution at Paramount Digital Entertainment. In this role,Ducard is responsible for driving revenue and profitability growth byenlisting third-party aggregators to distribute Paramount Pictures’content across alternative distribution channels. He also leads thedomestic team, and drives digital development and exploitation ofgrowing digital business such as Virtual Worlds, Content-loadedHardware and Devices, and Consumer-direct Distribution Efforts.Prior to joining Paramount, Ducard held VP positions at both Lionsgateand MGM Studios.Brian DunbarEVP Client ServicesMillions of UsBrian Dunbar is EVP Client Services and Millions of Us, which hasspearheaded a consortium of virtual world industry leaders in commissioninga report on ROI in virtual worlds from Forrester consulting.Brian Dunbar has spent most of his career working at someof the world’s most creative advertising agencies. Prior to joiningMillions of Us, he was an Associate Partner at Goodby Silverstein &Partners in San Francisco and, before that, a Group Account Directorand head of business development at DDB in Dallas. Brian’s careerencompasses two decades of award-winning advertising andmarketing experience across a variety of industries. Dunbar hasworked with many marquee brands including American Airlines,E*TRADE, eBay, Saturn, Adobe, Frito Lay, and Budweiser.Martin DunsbyCEOVolleeMartin Dunsby is President and CEO of Vollee, which enables aninteractive PC experience on mobile – including the recently debutedSecond Life application available for 3G handsets. Martin,a 17-year telecommunications veteran, works with operators andcontent publishers to create and launch innovative 3G services todrive business success. Martin was formerly GM/SVP at mobilesolutions provider Openwave Systems, responsible for Global Services,accounting for half the company’s revenue. Previously Martinwas VP of sales and operations for engineering consultancy,inCode Wireless.Brenda ElliotVice President, MarketingiToys, maker of Me2www.irwintoy.comBrenda Elliott, V.P. Marketing at iToys Inc, has over 20 years experiencein Marketing, Licensing and Product Development withAmerican Sensor ( Hi-tech carbon monoxide detection) , Irwin Toy,Spinmaster, and iToys inc. Brenda is recognized for Global StrategicMarketing, and New Product Trends.Adam FrisbyDirectorDeepThinkOpenSim DeveloperAdam Frisby is a founder and director of DeepThink labs, a companyspecializing in Virtual Worlds since early 2004. Adam is alsothe Chief Technical Architect for Another Dimension Media and isheavily involved in the development of the OpenSim platform andparticipates as a core developer.Robert GehorsamPresidentForterra SystemsRobert Gehorsam, President of Forterra Systems, Inc., has morethan 20 years of management experience in the online games andentertainment world. In recent years, he has applied that experienceto leveraging commercial game technology for national securityapplications. Robert has participated in several governmentstudies on this subject and speaks frequently on the topic. Beforejoining Forterra Systems he served as Senior Vice President, Programmingand Production at Viacom’s CBS Internet Group, wherehe was responsible for content, creative, production and operationsfor CBS.com, CBSnews.com and related wholly-owned CBS internetproperties.Barry GilbertVP & Research DirectorStrategy AnalyticsBarry Gilbert was among the original founding members of StrategyAnalytics. He rejoined the fi rm to lead the development of newprograms tracking emerging technologies and markets. Whileaway, Barry served as COO of Current Analysis, Inc., a competitiveintelligence fi rm based in Washington DC. Previously, Barry heldexecutive level positions with Giga Information Group where hewas Vice President of Quantitative Research and Vice President ofthe Market Strategies Division (formerly BIS Strategic Decisions).Barry’s involvement with high technology research, publishing, andconsulting spans over 25 years.Page 26Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Jared FreedmanPresidentCode4Software LLCJared is currently President of Code4Software LLC, a full servicedeveloper for Virtual World projects and creator of the V-Trackersoftware system, the most advanced Virtual World metrics captureand web based analysis tool currently available. Jared Freedmanhas been involved in nearly all facets of software development forover 20 years and has created enterprise level software for ColdwellBanker, IBM, American Express, Offi ce Depot, Royal Caribbeanand more. A life-long passion for electronic entertainment ledJared to also spend six years in the Video Game business, havingdesigned games for Warner Brothers, GT Interactive, Sierra Online,Mattel and others.Ben GoertzelCEONovamente LLCDr. Ben Goertzel is CEO and Chief Scientist of AI fi rm NovamenteLLC, a company focused on creating powerfully intelligent NPC’sfor online games and virtual worlds. He is also CEO of bioinformaticsfi rm Biomind LLC, and Director of Research of the nonprofi tSingularity Institute for AI. Dr. Goertzel is the originator of the Open-Cog open-source AI framework, as well as the proprietary NovamenteCognition Engine AI system. A research faculty for 8 years inseveral universities in the US and Australasia, he remains active inthe academic AI community. He was the Program Committee Chairfor AGI-08, the First Conference on Artifi cial General Intelligence;and is the Conference Chair for AGI-09 which will be held in March2009 in Washington DC.Marc GoodmanDirectorAlcatel-LucentMarc Goodman is a Director at Alcatel-Lucent (ALU) in the NorthAmerica Marketing Group where he is focusing on forward-lookingtrends and technologies. He manages the University InnovationsProgram which partners with universities to develop concept demosof futuristic ultra-high bandwidth applications such as augmentedreality and mobile versions of massively multiplayer on-line games(MMOG). Marc is a subject matter expert on social networking and,for the past few years, has been researching social networking applicationsand how teens and young adults interact with this growingtrend of self-expression and communication.Anders GronstedtPresidentGronstedt GroupAnders Gronstedt, Ph.D., is president of the Gronstedt Group, aglobal fi rm specializing in improving management and frontline performancewith consulting and custom-developed virtual world experiences,simulations, Podcasting, and other innovative learningapproaches. Their global client list includes industry leaders suchas Dell, FedEx’s, Ericsson, Farmers Insurance, and Volvo Cars andhis articles have appeared in Harvard Business Review, MarketingManagement, T+D Magazine, and more. Gronstedt hosts theweekly “Train for Success” meetings in Second Life.Peter HaikCEO & CofounderMetaversatilityPeter Haik, CEO of Metaversatility, constantly seeks to push theboundaries of possibility in the metaverse space. Ever the techno-News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 27

phile, Peter has been actively involved in bridging the gap betweenthe existing world wide web and 3d virtual worlds. Prior to workingwith Metaversatility, Peter worked as a software development consultantproviding clients with advanced, web-based custom softwaresolutions. Today, Metaversatility is involved in building andworking within virtual worlds of all shapes, sizes and dimensions.Neil HarrisExecutive Vice PresidentSimutronicsNeil is the driving force behind the company’s key partnerships andbusiness strategies as head of business development and marketing.Prior to joining Simutronics in 1993, Neil spent fi ve years withGeneral Electric as marketing director for its groundbreaking GEnieonline service, spearheading its strategic focus on games and forums.He spent eight years during the 1980s with Commodore andAtari where he helped launch their computer systems. He has anMBA from the Wharton School of Business.Lewis HendersonSenior VP, Head of DigitalWilliam MorrisMr. Henderson is a Senior Vice President and the Head of Digitalat William Morris. His responsibilities include building revenuegeneratingdigital business opportunities domestically and internationallyfor all William Morris clients across fi lm, television, music,publishing, theater, sports, and corporate. In addition, William MorrisDigital advises leading technology companies and digital mediastart-ups like Mywaves, Hiro, Immersive, Scanscout, and Habboon entertainment strategy. He also works with the Mail Room Fund,which is a partnership between Accel Partners, Venrock, and AT&T.Mr. Henderson started his career as a trainee in 1989 and eventuallyadvanced to the agency’s television department.John HengeveldSenior Business StrategistIntelJohn Hengeveld has 20 years of experience leading the developmentof technology and business strategy. John is currently theSenior Business Strategist for Intel’s Digital Enterprise group. Dedicatedto life-long learning, he also teaches Corporate Strategy andBusiness Strategy and Policy for Portland State University’s Masterof Business Administration program. John is a graduate of theMassachusetts Institute of Technology and holds his MBA from theUniversity of Oregon.Joshua HowardSenior Vice-President of Online DevelopmentBella Sara OnlineHidden City Games, maker of Bella Sarawww.hiddencitygames.comJoshua Howard has 15 years of experience at Microsoft, wherehe was group manager for Carbonated Games, the casual gamesstudio he started at the company. Prior to that he was part of MSNGames/Zone.com, where he was responsible for overseeing allefforts related to distributing, publishing and internally developinggames for MSN Games, Live Messenger and Xbox Live Arcadebefore joining Hidden City Games.Ian Hughes/epredatorMetaverse EvangelistIBMIan Hughes, a.k.a., epredator is an IBM Consulting IT Specialistwho has worked on leading edge emerging technologies for thepast 18 years, a programmer since he was 14. As a gamer he hasseen a massive increase in the capability and design ethics withingames and the rise of online gaming. In 1997 Ian started workingon all things web, changing his perspective on the technology andthe business due the much richer mix of people involved in the webrevolution. Graphic Designer, Producers and Programmers all havingto work together. At work he has seen and been part of the Web2.0 revolution has a top rated blog inside IBM and jointly writeshttp://www.eightbar.com outside. As a digital native his epredatorpersona spans many places, blogs, Eve Online, WoW, Xbox Live,Twitter, Flickr etc. He is offi cially an IBM Metaverse Evangelist havingled in band of colleagues into Second Life (as epredator potato)and other virtual worlds for the past 2.5 years with a view to understandingwhat the social, business and technical implications are ofvirtual world technology.Teemu HuuhtanenPresident, North America & EVP Habbo BusinessSulake Corporation Ltd.As Executive Vice President for Habbo Business and President,North America for Sulake Corporation, Teemu Huuhtanen is instrumentalin leading the continued growth of one of world’s most popularonline social networking and gaming communities for teens,Habbo.com, Sulake’s top property. Since its launch in 2000, Habbohas grown to over 7 million unique monthly users worldwide andhas been launched in 30 countries on fi ve continents. Its highlytrafficked North American sites, headed by Huuhtanen, receiveover 1.5 million unique users per month. In 2003 Huuhtanen wasnamed Vice President, Sales for Sulake, overseeing sales at thecompany’s headquarters in Finland.Daniel JamesCEOThree RingsDaniel is co-founder and CEO of Three Rings, developers of casualMMO games PUZZLE PIRATES, BANG! HOWDY and the openweb-based virtual world, WHIRLED. Three Rings is an independentgame developer and operator with over thirty employees, based inSan Francisco. Prior to Three Rings Daniel developed MMORPGsand text MUDs, starting in the fi eld in 1982.Dan JansenCEO and Co-FounderVirtual GreatsDan Jansen is the CEO of Virtual Greats, a company that distributesand sells branded virtual goods in partnership with the leadingsocial networks and virtual worlds. Prior to founding Virtual Greats,Jansen was an active investor and entrepreneur in the new space.He also led the Global Media & Entertainment practice for theBoston Consutling Group. Jansen holds a BA in Economics fromUCLA and an MBA from the Wharton School and lives in ManhattanBeach with his wife and three children.Barry JosephOnline Leadership DirectorGlobal Kids, Inc.Barry Joseph holds a BA from Northwestern University and an MAin American Studies from New York University. Barry has developedinnovative programs in the areas of youth-led online dialogues,video games as a form of youth media, and the educational potentialof virtual worlds, combining youth development practices withthe development of high profi le digital media projects that develop21st Century Skills. He has also worked with GK’s developmentprogram to secure funding from a number of foundation’s and corporations.He has spoken at numerous conferences and publishedarticles in a wide variety of publications. More at olp.globalkids.organd RezEd.org.Page 28Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Sean KaneAttorneyDrakeford & Kane LLCSean F. Kane is a member of Drakeford & Kane LLC and Managerof the fi rm’s Intellectual Property Practice Group. He counselsclients in the interactive entertainment, video game, virtual world,publishing, licensing and merchandising, and sweepstakes andgaming industries. His clients are engaged in all aspects of theseindustries and he regularly counsels his clients on various aspectsof their business enterprises, including negotiation and completionof business agreements, counseling on the management and protectionof intellectual property rights and other matters relating totheir business operations, mergers and acquisitions, and representationin resolution of disputes. Moreover, he is regularly involved intransactions ranging from development, fi nancing, publication anddistribution of interactive entertainment properties and related technologylicensing; licensing and merchandising of brands, character,entertainment and sports properties.Taku KamataCTO Vice President3Di, Inc.Taku Kamata is the CTO and Vice President of 3Di, Inc., (3di.jp/en),a founding committee member of the Metaverse Association (metaverse-association.jp),and a strong advocate for the Interverse, anopen virtual world. In 2001, he established the technology strategyfi rm, ADN Group. Taku was also an affi liate consultant with McKinseyand Company. In 2000, Taku was the CTO of the NetyearGroup, Inc., which was lead by Satoshi Koike (current CEO of ngigroup, inc. and 3Di, Inc.), one of the leading advocates of Japan’s“Bit Valley” in the Shibuya Area of Tokyo. While at Netyear, Takuhelped establish Uniqlo.com, the web presence for Uniqlo, oneof Japan’s largest apparel retailer (similar to the Gap). Even as abrand new site, Uniqlo.com was one of the top aggregators of e-commerce customers and recorded an astounding 47% conversionrate for visitors entering the transaction process.Jeff KleiserVisual Effects SupervisorCEO and Cofounder Synthespian StudiosJeff Kleiser’s pioneering work in computer animation has spannedthe history of the medium. He has contributed to fi lms with groundbreakingvisual effects including “Tron,” “Stargate,” “Judge Dredd,”“Clear and Present Danger,” “Mortal Kombat Annihilation,” “X-Men,”“X-Men United” and “X-Men: The Last Stand.” He served as seniorvisual effects supervisor on “The One”—a fi lm starring martial artsmaster Jet Li that required the development of innovative digitalface replacement techniques. More recently, Kleiser supervisedvisual effects for “Son of the Mask,” “Fantastic Four” and “ScaryMovie 4.” In addition to supervising visual effects projects, Kleiserhas directed numerous commercials.Raph KosterPresidentMetaplaceRaph got started in virtual worlds back in the days of the text MUDsin the early 90s, working on LegendMUD. He was creative lead onthe original Ultima Online and lead designer for UO Live and UltimaOnline: The Second Age while working for ORIGIN and ElectronicArts. He then went on to be creative director on Star Wars Galaxies:An Empire Divided for Sony Online Entertainment. From 2003to 2006 he served as Chief Creative Offi cer at Sony Online. He’salso the author of the acclaimed book A Theory of Fun for GameDesign, and somehow fi nds the time to write constantly on his popularblog.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 29

Tim KringExecutive Producer/CreatorHeroesTim Kring is creator and executive producer of “Heroes,” NBC’sEmmy nominated epic saga that chronicles the lives of ordinarypeople who discover they possess extraordinary abilities. In 1996,Kring became a producer on the popular television series “ChicagoHope” and became the supervising producer on the series a yearlater. In 1998, he co-created the series “Strange World” and servedas co-executive producer on the drama “L.A. Doctors.” Kring joinedthe staff of NBC’s “Providence” in 1999 as co-executive producerand signed an overall deal with NBC Studio. In 2001, Kring createdthe procedural drama “Crossing Jordan,” which ran for 6 seasonsand over 100 episodes. In 2008, Kring expanded his horizons, fromthe fi lm and TV world by pairing with New York Author Dale Peckto sell a pitch for a trilogy of books to Crown Publishing. The trilogyis to be titled THE FLAG OF ORPHEUS with the fi rst book in thetrilogy entitled SHIFT.Demian LichtenstienCEOEquilibrium EntertainmentLichtenstein, best known for directing 3000 Miles to Graceland,has been mentored by James Cameron on Avatar, and has beentrained in 3D techniques by James Mainard and Phil McNally ofDreamworks. Lichtenstein has over twenty motion picture projects,fi ve television shows, multiple music acts, and a new video gamingdivision in active development, in addition to running a full serviceproduction and post-production company. Currently, he is preparingto produce and direct Relentless, a $25 million dollar 3D actionthriller starring Kiwi actor, Karl Urban.Daniel LightHead of InteractivePicture Production CompanyDaniel Light is Head of Interactive at Picture Production Company(PPC), a leading international fi lm marketing agency. Daniel headsa 15-strong team of designers, developers and account handlersdelivering ground-breaking online marketing campaigns for clientsincluding Disney, Fox, Paramount, Universal and Warner Bros.Dannyboy Lightfoot is General Manager of Silverscreen, an islandvenue in Second Life owned by PPC. Dannyboy has planned andexecuted events and initiatives in Second Life bringing film-makerssuch as Zack Snyder, Frank Miller, Bruce Willis, Michael Bay andShia LaBoeuf into Second Life to promote movies including 300,DIE HARD 4.0, TRANSFORMERS and IRON MAN.Brad LinebergerCTOIcarus StudiosBrad is a twenty year veteran of the massive multiplayer onlinegame industry, and author of the fi rst graphical MMORPG on theInternet, the Kingdom of Drakkar. He became Vice President ofDevelopment at MPG-Net in 1993, and Chief Technology Offi cer in1994. Brad also worked as the CTO at World Gaming Corporation.Today Brad manages multiple virtual world projects being built onthe Icarus platform.Julie LivingstonSenior Director, Public RelationsToy Industry Association, Inc.Julie Livingston was appointed Senior Director, Public Relations ofthe Toy Industry Association in November, 2003. She oversees internaland external communications and serves the association asnational media spokesperson. Through her efforts, Livingston hassuccessfully positioned TIA as the “go to” resource for media ontoy trends, hot products and information on how toys enhance childdevelopment which has lead to coverage in The New York Times,Wall Street Journal, USA Today, CNN, The Today Show, Parentsand more. Previously, Ms. Livingston was Director, CorporateCommunications at Scholastic, where she worked on public affairsand literacy programs. She has 25 years experience in public relationsand marketing communications, including Luxury MarketingGroup, a private consulting practice whose clients included WorldGold Council, Gemological Institute of America (GIA), DeBeers andCondé Nast Publications, among others.Kenneth LockerSVP Digital mediaCookie Jar EntertainmentKenneth Locker establishes Cookie Jar’s wireless, broadband andIPTV partnerships and online games initiatives. He also forms globalpartnerships and licensing arrangements in emerging digital distributionplatforms. Before joining Cookie Jar Entertainment, Lockerserved as Senior Vice President for Digital Media for ComedyCentral where he successfully rebuilt the company’s website andextended the network’s brands to wireless, online and interactiveTV platforms. He was instrumental in establishing strategic marketingand business partnerships with AOL, Yahoo!, Microsoft, Real-Networks, Nokia and Ericsson. Locker was General Manager andExecutive Producer for MGM Interactive, where he supervised thestudio’s online efforts and worked with game developers in creatingMGM Home Entertainment titles. Locker also co-founded Worlds.com, an early industry leader in delivering online, multi-user, 3Dvirtual environments.Christopher LucasVice President and Executive ProducerShowtimeAs Vice President and Executive Producer of Showtime’s DigitalMedia department, Chris oversees production of the network’s online,interactive television and wireless initiatives and the developmentof new business strategies leveraging emerging technologiesand shifting consumer behavior. During his tenure at Showtime,Chris has established partnerships with key technology and contentproviders to create breakthrough entertainment experiencesresulting in increased exposure and awareness for the network’saward-winning original programming. Showtime Digital Mediaholds a reputation as an industry leader and technology innovatorand has received numerous industry awards, including three Emmys®.Blair MacIntyreAssociate Professor, School of Interactive ComputingDirector, GVU Center Augmented Environments LabGeorgia Institute of TechnologyBlair MacIntyre is an Associate Professor in the School of InteractiveComputing at the Georgia Institute of Technology, and directsthe GVU Center’s Augmented Environments Lab. His research focuseson understanding the potential of AR as a new medium forgames, entertainment, education and work. Recently, he has beenworking on handheld AR games and on using AR as an interfaceto large-scale virtual worlds like Second Life. He received a Ph.D.from Columbia University in 1998, and B.Math and M.Math degreesfrom the University of Waterloo in 1989 and 1991. He is the recipientof an NSF CAREER award.Ginny McCormickInteractive DirectorTechno Source, maker of Clickableswww.technosourceusa.comGinny McCormick oversees the development and marketing ofPage 30Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Techno Source’s patent-pending Clickables technology. The innovation,which integrates with Disney’s online initiatives, allowskids to take their online play into their offl ine worlds and join themtogether in a collection of products. Ginny began at Reebok Internationalin 1996, where she helped establish the company’s Webpresence creating one of the fi rst interactive online consumer interfaces.In the late 1990s, Ginny was director of product marketingat Mattel Interactive.Keith McCurdyCo-founder, President and CEOVivatyAs CEO and co-founder, Keith is responsible for setting Vivaty’soverall vision and strategic direction as a leading web-based virtualworld platform. Keith’s career has spanned more than twenty yearsin digital media and entertainment, where he has held numerousexecutive positions ranging from CEO of venture-backed start-upsto senior executive at Electronic Arts. Keith’s more than 10 yearsat EA encompassed the company’s growth from 150 to over 3,500employees and $8 billion in value. During this time he held VicePresident roles in Online, Product Development, and Technology,and he developed his passion for creating innovative and highquality consumer products.Peter MillsChief Health Officervielife / CignaPeter trained in medicine at the Royal Free Hospital School ofMedicine and graduated in 1990. He is an accredited specialist inrespiratory diseases and still practices medicine on a part-time basisat the Whittington Hospital in north London. As well as an MDPeter also has a PhD from the University of London for his originalresearch work on the effects of pollutants on the cells of the lungs.Peter has a track record of involvement of entrepreneurial start upsin the healthcare sector, having been part of the founding teams ofboth Encyclomedica and vielife over the last 10 years. Both organizationswere successfully acquired during this time. He is currentlyChief Health Offi cer within the Health Solutions division of CIGNA.Nic MithamCEOK ZeroNic is CEO of K Zero, a leading virtual worlds consultancy formedin 2006. Nic spent 7 years in the Telco sector in strategic marketingrole before setting up his own ad agency. The metaverse beckonedand K Zero now sits in the hub between brands, virtual world operatorsand investors providing analytics, consulting and virtual worldstrategies.Rajiv ModyVice President of 3D WorldsMTV Networks Music/Logo GroupDon’t let his pleasant virtual persona “raj” fool you because it’s rumoredhe also has a virtual evil twin! Behind his avatar’s perfectphysique is Rajiv Mody, the vice president of 3D Worlds for MTVNetworks Music/Logo Group. As the executive producer behindMTV Networks’ award-winning virtual world initiative, Mody helpedstart up and is currently overseeing the development of the company’supcoming television and music-based virtual worlds. Bothare set to be unveiled by the end of 2008. Previously, Mody servedas senior director of franchise development, director of integratedmarketing for MTV, manager of strategic partnerships and publicaffairs for MTV, and researcher and writer in MTV’s News & Documentariesdepartment.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 31

Jeremy MonroeDirector of Business Development, North AmericaSulakeAs director of business development and a senior managementteam member of North America, Sulake Inc., Jeremy Monroe isinstrumental in building unique and benefi cial partnerships in theprofessional sports and media entertainment industries. Monroeis responsible for defi ning new branded products, traffi c strategiesand revenue generating opportunities for Sulake’s top property,Habbo, the world’s largest and fastest growing virtual world andsocial networking service for teenagers. Preceding his current role,he was head of production for Sulake. Monroe is based in Sulake’sNorth American headquarters in Santa Monica, Calif.W. Vito MontoneChairman & CCONeoverse Technologies, Inc.W. Vito Montone has produced over 25 stage plays including ToOz and Back, the television show Entertainment Atlanta for a CBSaffi liate, three multi-million dollar award winning CD-ROM projectsfor Disney Interactive: 101 Dalmatians Animated StoryBook,MathQuest with Aladdin featuring Robin Williams and Hades’ Challengeand the award-winning broadband website Concept: Cure forDigital Domain and General Motors. As the Executive Producer atParamount Digital, he led the development of the next generationof entertainment on the web. Out of his vision for the future, hecreated The First-Ever Offi cial 3D Virtual Star Trek Convention in2002. He is now Chairman and Chief Creative Offi cer of NeoverseTechnologies, Inc.Claus NehmzowVP, Virtual Worlds/Immersive Experiences Practice GroupMethodClaus Nehmzow is Vice President at the leading brand experiencedesign agency Method, Inc. He leads their Immersive Experience /Virtual World Practice. Prior to joining Method, Claus led PA ConsultingGroup’s work on participatory media and virtual worlds.Prior to PA Consulting Group, he was COO/ International BusinessDevelopment director at mobile startup Shazam. Claus has alsoheld positions as Managing Director of Viant Germany, Partner andVice President at Booz-Allen & Hamilton in London and New Yorkand Senior Manager at Accenture/Andersen Consulting in Zurich,New York, London.Greg NuyensCEOQwaqWith more than twenty years’ experience as a high tech entrepreneur,Greg Nuyens has served in a variety of executive roles. Hehas served as CEO of Devicescape (backed by Kleiner Perkinsand August Capital), CTO of Neomar (now part of Motorola) andchief technologist at Inktomi. Earlier roles included co-founder atIlog, director at Sun Microsystems and researcher at Xerox PARCand Xerox AI Systems. Greg holds a MS in Computer Science fromStanford University and a BS in Computer Science from CarletonUniversity.Tony O’DriscollProfessor of the PracticeFuqua School of Business, Duke UniversityTony O’Driscoll is a Professor of the Practice at Duke University’sFuqua School of Business. His current research focuses on howemerging technologies such as virtual worlds can rapidly disruptexisting industry structure and business models. His research hasbeen published in leading academic journals such as ManagementInformation Sciences Quarterly, the Journal of Management InformationSystems, and the Journal of Product Innovation Management.He has also written for respected professional journals suchas Harvard Business Review, Strategy and Business, Supply ChainManagement Review and Chief Learning Offi cer Magazine.Mitch OlsonCo-FounderSmallWorldsMitch Olson is co-founder of SmallWorlds - the browser-based andweb2.0-inspired world that makes a 3D virtual world experiencemore accessible than ever before to anyone aged 13 and above.David OrbanFounder & Chief EvangelistWideTag, Inc.Alert analyst of the global high technology landscape, with broadexperience in structuring virtual subsidiary deals for companiespenetrating the EU, and EMEA markets. Deep understanding of theneeds and mechanics of both product marketing, sales development,localization, and globalization. Futurist, and speaker. DavidOrban’s Specialties: Business case analysis, contract negotiation,strategic market development, partner management. Startup management.Community, and metaverse design.Jeremy PadawerVice President, Entertainment MarketingJAKKS PacificJeremy Padawer joined JAKKS Pacifi c in 2003 and has successfullygrown the Entertainment Brand Marketing division worldwide.In this role, Padawer is responsible for the business managementand product development of all action fi gure and collectible brands,including WWE, Pokemon, Dragonball, Neopets and new initiativeswith Lucas and WB. Padawer began his toy career at Mattel in2001 and worked in Brand Management from 2001-2003. Padawerreceived his BA in Psychology & Business from The University ofTexas (1996), his JD from the University of Tennessee (1999), andhis MBA at Vanderbilt University with a concentration in Marketing(2001).Matt PalmerExecutive Vice President and General ManagerStardollMatt Palmer is Executive Vice President and General Manager ofStardoll (http://www.stardoll.com/), the world’s largest online entertainmentdestination for girls aged 9-17 focused on fame, fashionand friends. Prior to joining Stardoll, Matt was named AdvertisingAge’s 2006 Entertainment Marketer of the Year while serving asSenior Vice President, Marketing, Disney Channel, at the DisneyABC Cable Networks Group. His role at Stardoll is to develop innovative,integrated partnerships with advertisers, brands, musiclabels, fi lm studios, television networks, celebrities and musiciansthat will ultimately expand the user base and increase traffi c to thewebsite. Matt is able to discuss how advertisers can market virtualproducts via virtual worlds.Arnaldo “AJ” PeraltaExecutive Vice PresidentIcarus StudiosArnaldo “AJ” Peralta got his start in virtual worlds in the early ‘90swhen he founded Lamuz, a Tokyo-based software developer wherehe published over a dozen 3D and virtual world applications, includinga MacLife Product of the Year winner, Virtus VR. Recently,as Executive Vice President at Icarus Studios, AJ has been responsiblefor the creative strategy behind MMOG and virtual world projectswith partners including MTV, Discovery Networks, and FOX.AJ also co-founded Vivaty (nee Media Machines), a Web-basedPage 32Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

virtual world service and was President of Digital Brandcasting,a brand management company where he built digital businessesfor celebrity clients including Will Smith, Alanis Morissette, and theDeftones. Over the last twenty years, AJ has also worked in-depthwith companies such as Ogilvy & Mather, Coca Cola, Jack in theBox, Nokia, Motorola, as well as every major fi lm studio to developbrand and content strategies for their products and services.NLTC Greg PickellChief, Training Technologies BranchJoint Education, Division, NGB J7National GuardLieutenant Colonel Greg Pickell is an Active National Guard offi cerwith over 22 years’ military service in the Army, the Army Reserveand the National Guard. During the early course of his career, Gregtransitioned from tactical nuclear missiles, to training and plans,and then to Civil Military Operations. As a civilian, while servingfor nine years as a traditional Army Reserve offi cer, he workedas a deputy program manager for the Strategic Defense InitiativeOrganization (SDIO), followed by support for the DARPA-NationalGuard Simulation in Training for Advanced Readiness (SIMITAR)program, and fi nally as an adjunct staff member with the Institutefor Defense Analysis. More recently, following a stint in the NationalGuard Congressional liaison office, Greg returned to work in thetraining arena, focusing on developing technologies for a civil militaryaudience.Jeffrey PopeExecutive Vice Presidentngi Group Ventures / 3DiJeffrey is an Executive Vice President in ngi group and the founderof ngi’s North American branch offi ce. He is also a Director in 3di;which is ngi’s group company innovating in virtual world and 3Dtechnologies. With over 13 years’ living and working in Asia, Jeffreyhas an extensive background in business development, negotiatingcritical business alliances and opening new markets. Priorto joining ngi group, Jeffrey held a position with Microsoft Japanwhere he was involved with the development of Japans Xbox livegame server infrastructure and overseeing an MSN data center.Thereafter he spent 6 years with Sun Microsystems Japan wherehe managed various aspects of Sun’s Services and Sales business.He was instrumental in helping Sun to streamline its Servicesprocesses, primarily through the Six Sigma quality control methodology,of which he was the lead practitioner and trainer.Steve PrenticeVP & Gartner fellowGartnerMr. Prentice takes a particular interest in the longer term (5-10year) scenario for the development of IT; its evolving role in supportingand enabling new business models; and the relationshipwith societal trends and behaviour. Current research topics includethe Consumerisation of IT, Virtual Worlds, Social Networking andGaming and emerging technology and societal trends.Patti PurcellPrincipalBel Aire Elementary SchoolTiburon, CAI began my career in recreation, designing “fun” activities and eventsfor children. I eventually moved into teaching, primarily in bilingualclassrooms and “newcomer” centers. I spent some time workingout of the classroom as an educational consultant, training teachersand writing curriculum for various school districts and publish-News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 33

ing companies. I have co-authored a series of books with EssentialProductions entitled “Fabulous Follow Ups” providing challengingand exciting ways to learn and practice language skills. One focusof this school is the integration of technology in meaningful learningexperiences and another is the connection of students globally viain purposeful project based learning.Scott RaneyPartnerRedpoint VenturesScott Raney is a Partner with Redpoint Ventures focusing on informationand consumer technology, and service investments inconsumer, enterprise, wireless and cleantech segments. Scottserves on the board of directors of adap.tv, JumpTap, mig33 andLetsTalk, and is involved with Redpoint’s investments in Gaia Online,Scribd, Cortina Systems, Mobilygen, MobiTV, and Kodiak Networks.Prior to joining Redpoint, Scott served as Senior Managerof New Products with NorthPoint Communications, a data CLECproviding nationwide DSL services. Previously, Scott was the Directorof Engineering for VideoPort Technologies, a developer ofvideoconferencing hardware. Scott began his career at AndersenConsulting as a member of the Advanced Technology Group wherehe assisted clients in the telecommunications industry.Jonathan ReichentalDirector of IT InnovationPricewaterhouseCoopersDr. Reichental has 18 years of experience in the fi eld of informationtechnology (IT). In addition to working in various technology roles,he has consulted with many Fortune 500 companies and has spentthe last 12 years with PricewaterhouseCoopers. He is currently responsiblefor focusing on, understanding, and communicating theimpact of business-aligned innovative and emerging technologiesand processes. Dr. Reichental presents often on a range of subjectsand has recently addressed audiences at Harvard BusinessSchool and the Conference Board Council of CIO Executives. He isinterviewed often and was recently featured in CIO magazine andComputerworld.Christian RenaudCEOTechnology Intelligence GroupChristian is the CEO of the Technology Intelligence Group, anearly-stage technology analyst fi rm. The Technology IntelligenceGroup is an open network of key subject matter experts from diverseindustries that provide their insights and experience to earlyadopter enterprise and public sector clients. www.techintelgroup.com Prior to founding the Technology Intelligence Group, Christianran the New Markets and Technology Group at Cisco Systems.The New Markets and Technologies group was chartered to identify,incubate and develop new billion dollar businesses for Cisco.In addition to New Markets and Technologies, from 2006 to 2008,Christian also served as Cisco’s Chief Architect of Networked VirtualEnvironments, developing the virtual collaborative teamspacesmarket and product strategy, leveraging immersive gaming technologiesinto enterprise collaboration.Andrew (Roo) ReynoldsPortfolio Executive for Social MediaBBC VisionRoo recently accepted the position of Portfolio Executive for SocialMedia at BBC Vision, which means he spends a lot of time thinkingabout the intersection between television and social media. Televisionhas always acted as a talking point for people, but the conversationdoesn’t usually get as much attention as the content. Roo’sjob at the BBC is to develop and execute BBC Vision’s strategyin relation to social media (including blogs, tagging, games, usergenerated content and third-party social media sites such as Flickr,YouTube, Facebook, Twitter, etc) as well as working with teamsacross the BBC to help shape various social media projects andinitiatives. Roo has been a long-term advocate of virtual worlds andother social software. Previously, as a Metaverse Evangelist basedat IBM’s Hursley Park laboratory, he provided design and strategyfor virtual worlds within IBM’s intranet and championed the use ofpublic virtual worlds by corporate employees.Eric RiceProducerSlackstreet StudiosEric Rice is a Silicon-Valley based producer, artist, and writer focusedon the sphere of user-created multimedia publishing andvirtual worlds. He consults for a wide range of companies and researchesthe applications of augmented reality in civic, educational,and entertainment industries. Eric is the executive producer ofthe Saijo City open cyberpunk franchise, which is currently underdevelopment.Benton RichardsonVP Business DevelopmentMakena Technologies, Inc.Ben Richardson leads all strategic partnerships for Makena Technologiesinvolving interactive advertising, product and contentintegration as well as custom worlds development. He is also acompany spokesperson and has been a featured speaker aroundthe world on the topic of virtual worlds. Prior to Makena, Mr. Richardsonspent fi ve years as a management consultant to CEOs inthe fi nancial and news media industries, assisting in funding andbusiness planning. Prior to consulting, Mr. Richardson served as afounding member and executive of Onvia, a business-to-businessecommerce and services provider that he helped lead to $150M inrevenue and a subsequent $240M IPO on the NASDAQ.Jeremy RossExecutive Producer - New Product DevelopmentTOKYOPOPExecutive Producer Jeremy Ross leads new product developmentas part of the production team at TOKYOPOP Media. His focus ison cross-media adaptation of the company’s original manga graphicnovels into games, animation, fi lm and other media. In 2004, Jeremyinitiated TOKYOPOP’s original manga development program,signing over 100 worldwide creators to date -- the largest mangabasedIP library outside of Asia. Prior to joining TOKYOPOP, Jeremywas Executive Producer at Kleiser-Walczak, a pioneering 3-Dvisual effects fi rm. Previous posts include Director of New Technologyat Callaway Editions and Vice President of Brooklyn Games atByron Preiss Multimedia.Sean RyanFounder and CEOMeezSean is the Founder and CEO of Meez, a leading avatar and gameservice. Sean recently served as vice president of music servicesat RealNetworks, where he managed the music division after sellingListen.com/Rhapsody to Real in August, 2003. Previously asCEO of Listen, Sean was charged with overseeing day-to-day operationsand was responsible for the overall direction of the company.Prior to joining Listen.Com, Sean ran business developmentfor online game company SegaSoft Networks, spent several yearsat the GAP helping launch the successful Old Navy clothing line,and worked at Chemical Bank. Sean holds an M.B.A. from UCLA’sAnderson Graduate School of Management and a B.A. from ColumbiaUniversity.Page 34Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Stefanie SchwartzVice President, Marketing and Operations, NeopetsNickelodeonStefanie Schwartz is the Vice President of Marking and Operationsfor NeoPets, based in Los Angeles. In this role, Schwartz is responsiblefor all marketing, consumer products, research, ad operationsand new business including wireless, games and subscriptions.Earlier, she was Vice President of Ad Sales Strategy and Developmentfor MTVN AD Sales. In this capacity, she was responsible forevaluating alternative deal structures and acquisitions, developingcross-network sales initiatives, and identifying growth prospects forMTVN’s advertising sales business. Prior to this role, Schwartz wasthe Director, Planning & Business Development for MTV Networks.She originally joined Viacom in 1999 and has held positions both atViacom Corporate and MTV Networks. Prior to Viacom, she workedas a Consultant for Mercer Management Consulting.Joey SeilerEditorVirtualWorldsNews.comVirtual Worlds WeeklyAs Editor, Joey Seiler is responsible for all news and editorial forVirtualWorldsNews.com and Virtual Worlds Weekly. As one of themain reporters covering the industry, Joey has been sought out byprofessionals for advice and media representatives for commentary.His research on virtual worlds has been covered up by theBBC, LA Times, NY Times, and many other outlets. Prior to ShowInitiative, Joey worked as a freelance reporter for both print andonline media, covering video games, technology, music, and art.Christopher V. ShermanExecutive Director, FounderVirtual Worlds ManagementShow Initiative, LLCChris helms Virtual Worlds Management, the leading trade mediacompany serving virtual worlds professionals and organizer of thisconference. As an entrepreneur with more than 17 years’ experience,Chris is one of the world’s foremost experts on the virtualworlds and video game industries. He leads the Virtual Worlds conferenceseries, including shows in Los Angeles (this one), London(October 20-21, 2008) and New York (March 10-11, 2009). He alsoserves as the publisher of VirtualWorldsNews.com, the industry’sleading information source. Chris has been involved in a varietyof startups. He founded the industry-leading Austin Game Conference(now Austin GDC) in 2003, UGO Networks in 1998, MultimediaWire in 1994 and various companies in between.Tish ShuteWriter/Virtual World EvangelistUgotrade.comMy career in new media and technology began with innovationin motion control, robotics, and special effects for fi lm, television,theme parks and aerospace. I continue my interest in pioneeringnew technology and paradigm shifts as an entrepreneur, writer, andevangelist for virtual worlds.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 35

Adrian SiInteractive Marketing MgrScionSi is responsible for the overall online presence of Scion, includingScion.com and associated microsites that support Scion’s marketingprograms, online media buys and integrations, online promotions,online partnerships and dealer Web sites. Si joined Toyotain 1993, and has worked as training and certifi cation analyst, merchandisingadministrator, fi eld operations administrator, accessoriesmarketing administrator and distribution operations manager.Most recently, Si was eBusiness strategy manager. Prior to workingfor Toyota, Si was a design engineer for Newport News Shipbuilding.Si holds a master’s degree, business administration, inmarketing from Penn State University and a bachelor’s degree inmechanical engineering from SUNY Buffalo in N.Y.Reuben SteigerCEO and FounderMillions of UsReuben Steiger is the CEO of Millions of Us, a company dedicatedto helping businesses understand and harness the power of virtualworlds and online communities. Prior to founding Millions of Us,Steiger was the Evangelist for Linden Lab, creators of the 3-D virtualworld Second Life. In that role he was responsible for businessdevelopment efforts and bringing the fi rst wave of corporations andcommercial developers into Second Life. Until 2002, he was ChiefDevelopment Offi cer at OVEN Digital, where he helped build thatcompany into the world’s largest privately-owned Internet consultancywith 11 offi ces and 350 employees worldwide. Steiger holdsa BA in English Literature from Brown University and lives in MarinCounty with his wife and two young children.Matt SterlingProperty Sales Director - AIMPlatform A/Time WarnerMatt Sterling has been working in the advertising and publishingindustry for almost 20 years. Matt has a degree in Advertising fromthe University of Florida and began his career in media planningin New York at LINTAS working on IBM, Sara Lee and Johnson &Johnson. During this time he planned and bought some of the fi rstads on the Internet. He joined Time Warner as a Marketing executiveat TIME Magazine where he worked on multimedia special issueprojects and then moved into sales as the Worldwide AccountDirector on the IBM account selling global advertising programs.During the dot com boom, Matt launched eCompany Now an internetbusiness magazine based in San Francisco born out of theFORTUNE Mag. group which eventually acquired Business 2.0.John SwordsDirector of Business DevelopmentThe Electric Sheep CompanySwords oversees strategic partnerships at Electric Sheep Company,a leading virtual worlds development fi rm based in New York.Prior to his role in business development, John produced virtualworld media campaigns for clients such as NBC Universal andEdelman. He was also responsible for some experimental virtualworld technology projects (which he can’t really talk about). John isa contributor to the Metaverse Roadmap Project and is a frequentspeaker at social media and virtual world conferences. As an independentmedia producer, he has produced hundreds of hours ofrecorded sessions on virtual worlds and other social technologies.He writes a blog for the Electric Sheep Company and has a personalblog at johnswords.com.Laura (Pevehouse) ThomasDell, Inc.Laura (Pevehouse) Thomas has worked in and around the Dellfamily for more than seven years, primarily in the areas of corporatecommunications, employee communications, public relations,community affairs, branding and online communication. She is currentlypart of the Global Online group where she is responsible forthe corporate content on Dell.com and community strategy for Dell-Lounge.com. She previously assisted with the creation of Direct2-Dell, and brought web feeds and podcasts to Dell.com. In her sparetime she led Dell into the metaverse with the creation of Dell Islandin Second Life. Laura has earned the designation of AccreditedBusiness Communicator from the International Association of BusinessCommunicators, and received her News/Editorial Journalismdegree from Louisiana State University. She has been a resident ofSecond Life since June 2006.Eilif TrondsenDirectorSRI Consulting Business IntelligenceThe focus area of my research and consulting at SRIC-BI—a spinoutof SRI International (formerly Stanford Research Institute)—isthe use of technology for business performance improvement andlearning. I have 29 years’ experience at SRIC-BI and at SRI International,leading or contributing to a variety of projects for U.S. andforeign clients in the private and public sectors. For ten years, I heldthe position of Research Director of the Business Intelligence Program(now the Scan program) at SRI and I currently lead our VirtualWorlds @ Work consortium ( www.sric-bi.com/vwc ).Sibley VerbeckCEOThe Electric Sheep CompanyT. Sibley Verbeck is founder of The Electric Sheep Company, and isresponsible for business development and overall company strategy.As a former Chief Scientist of StreamSage, Inc. and ComcastOnline, Sibley has been a leading researcher in advanced computationallinguistic and statistical techniques for analyzing audio,video, and text. In January 2001, Sibley received an award from theWashington Techway Magazine as one of the top young technologyexecutives in the DC area; in 2003 he was selected as one ofMIT Technology Review’s top 100 technology innovators worldwideunder the age of 35. He has been an invited presenter at conferencesranging across virtual worlds, digital television, computationallinguistics, and undergraduate science education.Mark WallaceChief ExecutiveWello Horld, Inc.Mark Wallace is chief executive of Wello Horld, Inc., a social Webstartup. In 2006, he founded 3pointD.com, a leading blog coveringvirtual worlds and other social technologies. He is a contributor tothe Metaverse Roadmap project and co-author of a book aboutvirtual worlds (The Second Life Herald: The Virtual Tabloid ThatWitnessed the Dawn of the Metaverse). As a journalist, his workhas appeared in The New York Times, Wired, The New Yorker, theFinancial Times, and many other publications.Page 36Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

Debra Aho WilliamsonSenior analysteMarketer Inc.Debra Aho Williamson has been a keen observer of Internet marketingand advertising trends since 1993. At eMarketer, she focuseson social network marketing, word-of-mouth marketing, virtualworlds and targeting online marketing to key demographic groups,including kids and teens, college students and women. Debra hasbeen quoted in The Wall Street Journal, The Washington Post,USA Today, BusinessWeek, the San Francisco Chronicle, AdvertisingAge, MediaPost and other publications.Valerie WilliamsonVP of Marketing and Business DevelopmentThe Electric Sheep CompanyValerie Williamson currently leads the Business Development andmarketing efforts for The Electric Sheep Company. Valerie spenther formative business years working in the media, entertainmentand events industries. Prior to ESC Valerie was the VP of Marketingand Business Development for OSTG (parent company of Slashdotand SourceForge.net), she also worked in the fi lm industry at OrionPictures back in the day, and was President of Interop Worldwide.Throughout her career, Williamson has led business, marketing,and sales strategy for leading media companies including OSTG,ZiffDavis Events/Key3Media, IDG Entertainment (GamePro Magazineand co-founder of the E3 tradeshow), and Orion Pictures.Michael WilsonCEOMakena Technologies, Inc.Working in the fi eld of Online Community and eCommerce for over30 years, Michael Wilson has been bringing exciting new technologiesto consumers for years. At Oracle, he brought relational databasesto the Macintosh, and at eShop he helped create the world’sfi rst online shopping platform. In 1997, he was one of eBay’s fi rstemployees, creating the technology and organization behind theworld’s largest eCommerce site. In 2001, he joined There as aninvestor, later joining the company to help drive its emergence asthe premiere 3D Virtual World for consumers. He has also heldleadership positions at daVinci Time and Space, The Well, NeuronData, Macy’s and Chevron.Ginsu YoonVP of Business AffairsLinden LabGene Yoon handles a variety of business matters for Linden Lab,including international market development, corporate and businessdevelopment, and external developer programs. He was alsopreviously the company’s general counsel and provided interimleadership for fi nance. Prior to Linden Lab, he was general counseland corporate secretary at Airespace, a wireless LAN equipmentcompany, where he negotiated key strategic relationships, includingthe sale of the company to Cisco Systems. Before joining Airespace,Gene was a principal at KTB Ventures, leading the fi rm’sinvestments in wireless communications, networking equipmentand semiconductors.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 37

Page 38Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

presented bywww.VirtualWorldsExpo.comTechnology PavilionHours of OperationWednesday, September 3, 2008 - 9:00am to 5:00pmThursday, September 4, 2008 - 10:00am to 4:00pmAttendee LoungeSponsored by:Exhibiting Companies113 Altadyn117 Animax Entertainment218 Avatar Reality119 Chobots.com - Vayersoft414 Code4Software104 Dinokids - Avocado Entertainment116 Egencie310 Electrotank115 Engineering & Computer Simulations314 Forterra412 Frima Studios316 Habbo100 HeroEngine (Simutronics)107 IBM307 Icarus Studios118 iLemon207 Linden Lab200 Makena Technologies206 MASA Group114 Metaverse MOD Squad211 Millions of Us313 Multiverse101 Mycosm400 ngi group, inc214 NICTA216 Novamente215 Parature312 Pay By Cash217 Paynova301 Proton Media213 Qwaq416 ShanghaiPop110 sMeet418 Soft Kinetic124 Spin AG - Freggers300 The Electric Sheep Company212 Turbo Squid317 Vastpark112 Virtual Job Candy315 Weblin126 Yogurt TechnologiesVirtual Worlds Innovation Award winners willbe announced at the Virtual Worlds Expoon Wednesday evening, 5:00 to 6:00pm,Wednesday, September 3, 2008, on thestage in the Expo Hall. The reception kicksoff at 5pm with free beer for attendees,celebration, and a good time for everyone.Details on page 49.VW Expo is presented byNews, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 39

113AltadynAltadyn is a developer of web3D technology that makes powerful3D accessible from any PC or Mac. With the 3DXplorer “plug-inless,”browser-based web3D development platform -- and Toon-MX, a 3D “digital puppetry” software application -- the companyhas delivered a new dimension to the online experience, makingdynamic and immersive 3D immediately viewable on all computerplatforms, including Windows and Linux PCs and the Mac, andbrowsers such as Internet Explorer, Firefox, Safari and Opera. Altadyncustomers include SAP, Orange, Bayer, and Glaxo-Smith-Kline, and the company has offices in Paris, France and Irvine,California. For more information visit www.3dxplorer.com or emailmarketing@3dxplorer.com.117Animax EntertainmentAnimax Entertainment (www.animaxent.com) is an Emmy awardwinning,full-service creative studio that creates interactive entertainmentfor Kid & Family properties. We’ve strategized, designed,developed and deployed virtual worlds, MMOs, casual games,websites, animation, social media, and interactive marketing applications.We develop new kids virtual worlds platforms, as wellas produce content within existing platforms. Our clients includetop entertainment studios, leading toy brands, CPG brands andadvertising agencies. The worlds we create range from drivers ofrevenue to marketing focused experiences. Based out of our LosAngeles headquarters and satellite offi ce in Toronto, our in-houseteam of 50 animators, designers and developers create compelling,kid-safe experiences that win our clients awards -- includingthe fi rst ever broadband Emmy Award.218Avatar RealityAvatar Reality Inc. is a Honolulu-based development entity dedicatedto the advancement of online community building. Our missionis to utilize leading-edge computing technologies to build seriousentertainment for the masses. Our premiere project, Blue Mars,is a new massively multiplayer virtual world (MMVW), integratinginteractive 3D graphics and online networking. Set on TerraformedMars in the year 2177 AD, players will be able to experience life ina beautiful, 3D-rich virtual environment. Blue Mars is scheduled forbeta release at the end of 2008. Currently, Avatar Reality is offeringpartnership opportunities for Blue Mars. A fully integrated platformfor all business types including city development, marketingresearch, product testing and advertisement, Blue Mars providesits partners with practical and effective resources for their business.To learn more about these opportunities, or to view a sneak peek ofthe upcoming MMVW, please visit Avatar Reality at booth #218.119Chobots.com - VayersoftChobots.com - VayersoftChobots.com is a fun and safe online entertainment experience forchildren and families. A fully featured virtual world where you canmake friends, play games, chat, go shopping and so much more! Ithas a very strong multiplayer social gaming concept, original settingand characters. Innovative multiplayer missions help develop communication,collaboration and decision-making skills. The game isbeing developed by Vayersoft.com - a provider of rich media 2Dand 3D content such as: cartoons, animations, games, etc.We are looking for strategic partnerships for Chobots.com andother virtual worlds to be produced in the near future. We are interestedin:- Media companies - for content delivery, various integration andbringing the Chobots concept to other media formats/products; -Distribution companies; - Venture companies - for possible investments;- Content developers - 3rd party content integration intoChobots.com world. For more information visit us in booth 119, orsee our website, http://www.vayersoft.com/vwe414Code4SoftwareCode4Software is unlocking the potential of virtual worlds by providingturn-key metrics capture and analytics platforms that enableoptimization, advertising, and affi liate marketing systems forany 3D Internet environment. Our products are fi rst-in-class andoften fi rst in the world: V-Tracker (Virtual World Metrics Captureand Analytics), AdSoft (Distributed Display Advertising Systems),P.O.M.P (Promotional Object Management Platform), and TAGAffi liate (Affi liate Based Marketing System) are all live productionsystems available for immediate porting to any virtual world. Oursolutions provide a competitive advantage to our partners, deliveringadvanced features at signifi cant cost and time savingsWith a diverse combination of expertise in enterprise Internet software,analytics, electronic entertainment, and virtual worlds, theCode4Software team is uniquely qualifi ed to provide world classanalytics and advertising solutions to the virtual worlds and electronicentertainment industries.104DinokidsAvocado Entertainment Inc. was founded in Feb. 2006 by veteranonline gaming product managers, game developers and designersfrom Yahoo! Korea. DinoKidsTM is our fl agship project in whichwe intend to provide exciting new virtual world for kids and tweenswith cute dinosaur characters and a lot of funny contents. DinoKidsTMprovides children-friendly and social networking environments,where users can meet friends and chat with them, decoratecharacters or houses, complete missions and also play interestingmini games. The goal of DinoKidsTM is to present educational andsocial networking playground to our kids with safety. We offer parentsmonitoring tools for their kids’ activities such as playtime, chatstatus, buddy list and so on because we strongly believe that theparents should be aware of their kids’ online activities at all times.The demo version of DinoKidsTM is live now. You can play for freeat www.dinokids.com116EgencieEgencie is an up-and-comer among the new breed of boutiquedigital agencies. Since 2005, we have specialized in the customdesign and build of brand-based virtual worlds, fl ash games andadvanced CMS and community-based websites. Egencie alsoprovides marketing strategies and programs that brand managersneed to succeed in today’s digital world. With staff and partnersacross North and South America, Egencie provides clients with innovativesolutions at an exceptional value delivered with the speedtoday’s marketplace demands. Egencie’s diverse group of clientsincludes Russ Berrie (gifts), Myachi (toys), Fiskars (garden/crafts)and Running Network (publications). Stop by and visit to learn howEgencie can help you achieve your business goals.www.egencie.comPage 40Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

310ElectrotankElectrotank® is an award-winning developer of Flash® multiplayergames and innovator of the cutting-edge technologies currentlypowering today’s most profi table virtual worlds. As creators of ElectrotankUniverse Platform (EUP) and ElectroServer 4, Electrotankhas reduced the production time and fi nancial risk associatedwith making your Flash virtual world a reality.115Engineering & Computer SimulationsECS is a small, advanced learning technologies fi rm headquarteredin Orlando, Florida. ECS develops and implements new trainingtechnologies to augment learning, improve skills retention andincrease training effectiveness. ECS was incorporated in 1997 andhas developed a set of top tier strengths in commercial and governmentvirtual worlds, 3D games and simulations, and other collaborativetraining technologies. ECS’ virtual worlds experience focuseson those environments that provide practical, purpose-driven, collaborativecapabilities.314ForterraForterra provides distributed, enterprise-grade virtual world softwarethat enables our customers and partners to create their ownprivate, realistic 3D Internet solutions for the corporate, healthcare,government, and education industries. Our software enables usersto train, learn, communicate, rehearse, analyze, collaborate,experiment, and socialize over any network. Using standard PChardware, customers can rapidly generate trusted, secure, collaborativesolutions behind or through fi rewalls that scale to thousandsof concurrent users. Forterra’s open and extensible architectureworks with 3D authoring tools and integrates with real-world datasystems. Users get a better experience from 3D audio, realisticgraphics, and anytime, anyplace access.412Frima StudioSince 2003 our studio has experienced a rapid growth and valuablerecognition in the market place. Its talented creative and technologicalteams combine their strength to push the boundaries ofmultiplatform game development. The launch in the last 15 monthsof 6 MMOGs and Virtual Worlds along with numerous online promotionalgames clearly show our capability to rapidly deploy and managemultiple projects. With the recent acquisition of Humagade,Frima expands its line of services to its partners with a truly integratedmultiplatform key solution; this undoubtedly demonstratesour commitment to being on the forefront of the marketplace…yes,we are massively creative…and beyond.316HabboHabbo is the largest virtual world and online community for teenagers.Richly colorful and multi-dimensional, users join for free bycreating a fully customized online character called a Habbo. Atits core, Habbo is about social interaction, having fun and buildinga world for self-expression and creative experiences. Currentlythere are Habbo communities in 32 countries on six continents.To date, over 106 million characters have been created and 9.5million unique users worldwide visit Habbo each month. For moreinformation, please visit www.habbo.com or contact us at info.us@sulake.com or (310) 395-0404.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 41

100HeroEngineSimutronics is demonstrating the HeroEngine MMOG and VirtualWorld platform to developers. HeroEngine is the world’s mostcomplete platform for building online 3D worlds and is being usedworldwide by teams like BioWare, Zenimax, and many more.HeroEngine is a breakthrough development environment for creatingand deploying online worlds. HeroEngine is a complete solution– advanced graphical client, highly scalable server, and integratedtoolset. HeroEngine is more than an engine – it is a new and muchbetter process for building a world online. HeroEngine reduces time tomarket –HeroEngine’s development pipeline the team’s productivity.Every single change to the game is instantly integrated and availableto all other developers without having to build or re-start the engine.Coders, artists and designers and even management work togetherwithin a common environment. HeroEngine is the next generationin MMOG and Virtual World development. www.heroengine.com107IBMIBM is aligned around a singe, focused business model: Innovation.We believe that the 3-D Internet will drive Innovation that willchange the way we live, work and play. IBM is working acrossvirtual environments and applications to help defi ne the future ofbusiness leveraging the 3-D Internet. Our approach is to partnerwith our clients and work with a broad community to defi ne anddrive the standards and business applications for building out thenext generation 3-D Internet. For more information on IBM, visit:www.ibm.com/3DInternet307Icarus StudiosIcarus Studios (www.icarusstudios.com) is a comprehensive resourcecenter for builders of massively multiplayer online games,virtual worlds, and serious games for the entertainment, corporate,and government sectors. Icarus Studios provides a total solutionthat includes design and content production, monetization, customersupport, hosting, and a tightly integrated technology platform.PowerU, a serious games joint venture by Icarus Studios andAmerican Research Institute (ARI), a leader in role-based, resultsorientededucation and training services. PowerU is the fi rst companyto offer an integrated learning infrastructure that incorporates3DI (three dimensional immersive) learning environments for leadingorganizations to dramatically improve the effectiveness of theirworkforce development. www.poweru.net118iLemoniLemon connects brands with their customers through custom madevirtual worlds. We create high-quality 2D and 3D virtual worlds fasterand cheaper than any competitor. Utilizing a unique combinationof highly customizable software platform, global market expertiseand cost-effi cient Chinese production, iLemon creates unique andhighly immersive virtual worlds for media and entertainment companies,existing communities, consumer brands and online propertiesto connect with their customers in a profi table way in virtualreal-time interactive space. iLemon services range from platformlicensing to customization and turn-key solutions.207Linden Lab: Second Life GridThe Second Life Grid is a platform that enables your organizationto create a public or secure private space using the leading 3Donline virtual world technology. Discover how your organization cancreate its own secure space for communication, collaboration andcommunity engagement. Use the Second Life Grid to hold virtualmeetings, construct product simulations, provide employee trainingand lots more. Visit secondlifegrid.net for more information.200Makena TechnologiesMakena Technologies is an entertainment and communicationscompany focused on online interaction and specializing in virtualworlds. Founded in 2005, Makena acquired There from ForterraSystems in April 2005. Makena’s mission is to provide the leadingvirtual world platform for consumers and corporate clients. Weprovide solutions that scale from the fun and excitement of ourconsumer experience on There.com to a full suite of applicationsavailable for corporate customization and the development of acompletely separate, fully functional, 3D social virtual world. Today,Makena operates two leading virtual worlds: There.com andMTV’s Virtual Laguna Beach. Makena is led by seasoned executivesMichael Wilson (CEO) and Steve Victorino (President andCOO). Michael has 25 years of experience with 15 years in on-linecommunities. He was an early employee at eBay, responsible forall technology. Steve has 20 years of venture capital experienceand led There’s fi rst external fi nancing in 2000.206MASA GroupBased in France, USA and Singapore, MASA Group has 10 yearsof experience in developing interactive simulation software and seriousgames for Defense and Homeland Security, with a uniqueArtifi cial-Intelligence-based behavior modeling capability. MASAGroup’s offering ranges from packaged PC software for training,self-training and planning, to Behavior Models to enhance existingsimulations and virtual worlds. MASA Group SWORD BehaviorModels turn stereotyped and unrealistic simulated agents into believableentities exhibiting complex behaviours without relying onad hoc Artifi cial Intelligence development. Based on the successfulDirectIA® 4 technology, SWORD Behavior Models offer easy touse and reuse behavior components, targeting specifi c applicationareas, such as military simulations, serious games and virtualworlds. Thanks to SWORD Behavior Models, behavioral simulationis now available for the fi rst time at a low integration and developmentcost. http://www.masagroup.net114Metaverse Mod SquadYo!!11 Metaverse Mod Squad iz d leadR n avatar stafng solut-Nz 4 virtual wrlds!!!!!llll LOL & dn our avatars & d ppl Bhind demNtRtain awwwwdieNces, seL real wrld prodctz, & protek d sAfT ofchldrn n virtual wrlds!!!!!11111 frm mod3ra2rs 2 saels staf, & evntplaners 2 actors, ~~~**d00d***~~~, we wrk w marKEE br&s lIk dman Harry Potter, LEGO, Warner Bros. & The CW Network (OMGOMG OGM) 2 cr8 & manetane XcitN, sAf, & slammin virtual wrldXperENsz!!!!!1111Don’t speak Kidspeak? Don’t worry we do.Avatar staffi ng for Virtual Worlds.Specializing in Kids, Entertainment, Brands.Page 42Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


211Millions of Us, LLCMillions of Us LLC is an agency specializing in virtual worlds andlarge online communities. Founded in 2006 and based in San Francisco,the agency’s clients include 20th Century Fox, Warner Bros.,Toyota, Microsoft, and Intel. Additional information is available atwww.millionsofus.com.”313Multiverse Network, Inc.Multiverse is a leading provider of virtual world development technology.The company’s technology platform has changed theeconomics of this medium by empowering development teams tocreate high-quality virtual worlds – including Massively MultiplayerOnline Games (MMOGs), social and educational worlds, and businesscollaboration environments – for less money and in less timethan ever before. Multiverse solves the industry’s prohibitive challengesby providing development teams with the Multiverse Platform,a comprehensive, pre-coded client-server infrastructure andtools, a wide range of free content – including sample worlds formodifi cation – and a built-in market of consumers. The companygives consumers a single program – the Multiverse World Browser– that lets them enter all of the worlds built on the company’s platformand available in the company’s network. www.multiverse.net101MYCOSMWe are in relentless pursuit of creating a compelling virtualworld platform, then letting you enjoy it for free in Mycosm.At Virtual Worlds LA, we are proud to demonstrateMycosm publicly for the fi rst time at booth 101.We believe there are 5 major problems with virtual worlds: 1. Lowfi delity. 2. Too technical. 3. No control. 4. No fun. 5. No friendsMycosm allows you to create your own unique world by using ourintuitive tools and importing high quality 3D content. You can thenshare it with the community online, play games, share media, talkwith friends and make money. Mycosm uses its own 3D enginepowerful enough to attract the even the most discerning 3D artist.If you are interested in a fl exible virtual worlds platform for commercialuse and private labeling, talk to us about licensing opportunities.We are entering private beta in the coming months, so besure to sign up for an invite. Mycosm is a product of SimmersionHoldings Pty Limited, an experienced 3D software and servicescompany. www.mycosm.com214NICTANational ICT Australia (NICTA)NICTA is Australia’s Information and Communications Technology(ICT) Centre of Excellence. We are an independent company inthe business of research, commercialization and research training.With over 700 people, NICTA is the largest organization in Australiadedicated to ICT research. You can learn more about NICTAat www.nicta.com.au. BADUMNA network suite is a technologyplatform for hosting virtual worlds and massively multiplayer onlinegames. The highly scalable and cost effective architecture that utilisesa peer-to-peer network can support millions of users with veryminimal infrastructure. Badumna network suite provides a massivecompetitive advantage over traditional approaches as it reducesthe hosting costs by more than 80%. Learn more about BADUMNAat www.badumna.com216NovamenteNovamente LLC - Leveraging its uniquely powerful artifi cial generalintelligence technology, Novamente supplies software productsand services to power intelligent virtual agents for virtual worlds,computer games, and simulations. For more information pleasevisit our web site: www.novamente.net215Parature Inc.Today’s top names in gaming and interactive media are turning toParature for top-of-the-line service and support for their customers.Parature Customer Service software is rapidly deployed andeasy to use, integrating a customer portal, rich knowledgebase andfull ticketing application in one dynamic, tightly unifi ed system thatmanages all your support needs. More than 50 million players theworld over are supported by Parature. www.parature.com400ngi group inc. & 3Di Inc.Cultivating the next generation of innovation, ngi group (http://ngigroup.com/en) is a globally diversifi ed investment, operating,and holding company of Internet- and mobile phone-related businesses.We boast a team of highly motivated professionals whosecombined experiences and diversifi ed skills lead to second-to-nonemarket insight and investment expertise. The virtual worlds marketis a strategic focus areas for ngi. Thus, we created 3Di, Inc. (http://www.3di.jp/en) to revolutionize the way virtual worlds and the webwork together. 3Di’s initial contribution to the open-source softwarecommunity includes a substantial commitment to OpenSim, theopen-source virtual worlds platform. The company proactively supportsthe virtual world activities of other businesses through “3DiOpenSim,” its B2B solutions product. 3Di believes its innovationswill be the key to developing the new 3D Internet.Page 44Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


312PayByCashFounded in 1998, PayByCash gives merchants access to over 70popular payment methods in 240 countries. PayByCash providesmerchants with the ability to reach into an unparalleled number ofmarkets with one integration, typically without fees or setup costs.PayByCash also provides greater protection from payment fraudthan merchants typically receive from credit-card-based paymentsystems. By partnering with PayByCash for alternate paymentoptions, Merchants immediately and easily become accessible tosome of the hardest demographics to reach. PayByCash has paymentmethods that are popular with all ages, from tweens, thruteens, college students and adults, world-wide. Because merchantscan accept PayByCash’s payment options without any transactionfees, merchants can accept these types of payments on their ownterms without sacrifi cing margins. PayByCash also handles all thecustomer support for the payment options they accept and provideseasily processed reporting for merchant accounting reconciliation,minimizing the complexity of handling international payments.217PaynovaPaynova offers an international, account based, one-stop shopfor payment service on the Internet. With Paynova as the singlesource, your Virtual World gets a turnkey payment service for morethan twenty payment options in 12 languages with 12 currencies ina security-certifi ed interface (PCI). Consumers can also open ana Paynova account, to make purchases simpler and more secure,as well as look after transfers between family members, friendsand acquaintances. Paynova has agreements with around 1,800clients. Most are found in the prioritized segments, travel, retailingand media/network games. The company has been listed on NGMEquity since February 2004.301ProtonMediaProtonMedia® is the leading provider of enterprise-grade virtualworlds. Our fl agship product, ProtoSphere®, is the premier virtualworld for collaboration. In your private ProtoSphere world you canhold meetings, share applications and documents, and communicateusing voice, video, and instant messaging. ProtoSphere alsocombines Web 2.0 tools such as blogs, wikis, and social networking- all in one unique application. ProtoSphere is your communicationsolution for telecommuters, distance learning, fi eld force collaboration,and global meetings. It helps companies eliminate the needfor travel thus reducing their carbon footprint. ProtoSphere, the virtualworld for collaboration, is being used by a number of large organizationsand Fortune 100 companies such as Duke University,Penn State University, TIAA, Cisco, Johnson & Johnson, Merck &Co., and Deloitte. For a free trial of ProtoSphere, visit www.Proton-Media.com or contact us at 215-631-1401.213QwaqQwaq, Inc., creates virtual spaces for real work. The company’sproduct, Qwaq Forums, is the leading secure virtual workspace applicationfor the enterprise, and enables collaboration in ways thatweren’t possible before. Designed for enterprises and groups withdistributed teams, Qwaq Forums significantly increases productivityby bringing critical resources together in virtual spaces, and allowingpeople to work together as if they were in the same physicallocation. Environments created in Qwaq Forums are highly interactive,persistent, and provide users with all the tools they need towork more effectively, to collaborate with others, and to identify andsolve problems. Setting up Qwaq Forums is easy: in less than tenminutes, users can create their own virtual space by choosing fromone of the included templates, dragging and dropping content intothe space, and then inviting others to join them. With Qwaq Forums,users can follow workfl ow steps, create or review informationin applications, evaluate designs in 2-D and 3-D, all while discussingtopics using built-in text and voice chat.416ShanghaiPopOur passion is art. We are innovators in a dynamic industry that isperpetually accelerating; and in a Web 2.0 world, we’re creating thetechnologies for Web 3.0. Our capabilities are broad – from illustration,animation and storyboards to virtual world creation – we createa range of interactive media in the style that caters to our clients’needs. From 2-D cell and Flash to 3-D animation, our artists deliverexceptional results with incomparable artwork. ShanghaiPop Interactive,an Interactive Art Services company, specializes in providingvisual solutions for our clients. Founded in 1998, IAS has over100 artists in fi ve studios worldwide – Burbank, Miami, London,Manila and Shanghai. Regardless of what time zone you’re in, wecan turn your ideas into visual realties.110sMeetsMeet offers browser-based and installation-free 3D-worlds, inwhich people can talk, socialize and share experiences (watch videos,play games, listen to music, etc.) together from anywhere likein real life. How it works: • Partners integrate their sMeet worlds ontheir websites. • Users enter them by clicking a link (URL) and startinga voice connection using their phone (or VoIP). • Users appearas avatars and can talk & socialize with others by simply walkingup to them - just like in real life. Partners can choose to join thenetwork of worlds on a rev-share basis or pay for a closed solution418SoftkineticSoftkinetic is the leading provider of 3D gesture recognition solutionsfor the Interactive Digital Entertainment, Consumer Electronicsand Serious Games Markets. Our solution, iisu, allows videogame and application developers to design intuitive, immersive,transparent game plays and user interfaces that transform the waypeople interact with the digital world. Our solution works with all3D camera available on the market today, including 3DV Systems,Canesta, Mesa Imaging, and Prime Sense. Contact us at http://www.softkinetic.net.124Spin AG – FreggersFreggers.com is a new virtual world that runs in the web browser(100% Flash). The Freggers world has a very open concept: it caninclude a variety of game elements and cover a broad range oftopics. It is open for partners to participate with their own brandedareas. Freggers is free to play. The business model is based onselling digital goods. The target audience is 13 and up. Freggersis made by the German company SPiN, and is currently lookingfor partners and strategic investors worldwide. A fi rst beta version,freggers.de, was launched in Germany in May 2007 and has alreadyreached 380,000 registered users.Page 46Virtual Worlds Conference and Expo is a production of Virtual Worlds Management


300The Electric Sheep CompanyESC is a leading provider of virtual world technology, strategyand design. Since 2005, ESC has worked with the world’s largestbrands, media companies, and agencies to design and implementgreat virtual experiences. ESC works with multiple virtualworld technologies, including its proprietary WebFlock platform.WebFlock is a new Flash- based product that enables the creationof private-labeled virtual spaces for social interaction, media consumptionand game play. Our client roster includes MTV, CBS,Showtime, NBC, Warner Bros, NBA, MLB, WWE, AOL, IBM, Intel,Reuters, Pepsi, Geek Squad, Procter & Gamble, Nissan, BantamDell and many more. For more information, visit http://www.electricsheepcompany.com212TurboSquidTurboSquid is the world’s leading seller of 3D models and 3D softwareplug-ins. With over 200,000 assets in our library, you arebound to fi nd the 3D model, software, or tool that is perfect for yourproject. TurboSquid has a great selection of everyday items andaccessories that are ideal for your Virtual World, too! TurboSquidoffers premium 3ds Max plug-ins and training content from creativedevelopers around the globe. More information about TurboSquidcan be found at TurboSquid.com.315WeblinWeblin (www.weblin.com) is a tool that allows Web surfers to makethemselves visible to other users by assigning an avatar, or “weblin,”to depict a user at the bottom of a Web site. With the application,weblins who are on the same site at the same time will seeeach other and be able to communicate in real-time. A browserbasedversion of the tool, weblin lite (http://lite.weblin.com), is alsoavailable and requires no download or registration. Weblin wasfounded in 2006, and is funded by T-Venture Holding, one of Germany’sleading venture capital fi rms. The company has receivedmultiple Web 2.0 innovation prizes including Red Herring Europe100, and Business 2.0. AlwaysOn recently included weblin in itsAO Global 250 List. Companies such as Microsoft, IBM, and Italiancar maker Lancia are already using Weblin to expand the reach oftheir community, create stickiness, and provide a revolutionary immersiveWeb experiences. http://www.weblin.com.126YogurtYogurtistan : A new massively online marketplace (MOM) in AdobeFlash! Developed by Yogurt Inc., Yogurtistan is a 3D avatar virtualworld based on Adobe Flash, where users can create shops, playmultiplayer games, sell and buy goods and services with animatedavatars. Users earn virtual credits upon registering and can startdoing business once they open up their stores. Yogurtistan will rewardits active members by giving them back part of the value createdinside the world. Yogurt, a start-up from Istanbul, has beendeveloping Yogurtistan since mid-2007. Backed by Golden HornVentures. The company offi cials said they will go to open betaphase by the end of this year and currently looking for Series Binvestment. The company plans to develop cities in Yogurtistan forevery major world language, with local stores and content.317VastParkVastPark is virtual worlds technology done right. • Open framework.• Open eco-system – Own your own! Commercialise as youwish. • Free platform download – Free to use toolset for indie,SME & personal uses. • New: Leverage our powerful portable 3Dwidget and plug-in solution • Coming soon: Enable your users tocreate, share, run and join up their own unique microworlds built inseconds from your community content. Latest: Platform v0.94 nowavailable Join our VastPark Developer Program – opening soon!VastPark is not a single virtual world. Instead, it is a series of tools,APIs and libraries that you can use to make and deploy (and evenmonetize) your own virtual worlds and 3D widgets for corporate,educational and commercial purposes. It can run online or behind afi rewall. You can view examples and download the latest toolset forfree (no registration required) from www.vastpark.com. The frameworkis simple, distributed and extensible. Some call it elegant.112Virtual Job CandyVirtual Job Candy is a job board dedicated to Virtual World Jobsand Virtual World Employers. We deal exclusively with jobs in the3D Animation, Multimedia and Virtual World production and developmentspace. We ensure our client’s jobs get exposure on sitessuch as Simply Hired, Facebook, MySpace, LinkedIn, Twitter andIndeed. Virtual Job Candy also offers virtual world services such asvirtual interviews, job fairs and training.Page 48SPONSORSAria SystemsAria Systems is the leading provider of subscription billing solutionsand offers the only “monetization platform” encompassingthe full spectrum of Billing and Customer Lifecycle Managementservices. The “monetization platform” offers clients the on-demandbilling industry’s most fl exible tool for accelerating revenue capture,optimizing cash fl ow, and enabling actionable market intelligencewhile significantly reducing operating costs throughout each phaseof the customer lifecycle. Acknowledged as the SaaS billing leaderin terms of experience and execution, Aria manages and maintainsmore than 1 million accounts and has processed more than 1 billiontransactions since it began operations in 2003. With HummerWinblad and software billing icon Dave Labuda as investors, thecompany is based in Media, Pa. (metropolitan Philadelphia), withoffi ces in the San Francisco bay area as well. For more information,visit www.ariasystems.com.Fatfoogoofatfoogoo provides the leading game commerce ecosystem for themonetization of online games and virtual worlds via micro transactions.Our plug-n-play system supports publisher-to-player andplayer-to-player transactions as well as the traditional subscriptionmodels. fatfoogoo enables the implementation of highly successfulbusiness models into games quickly and reliably through its comprehensiveservices platform and open architecture. The fatfoogoooffering includes a comprehensive set of building blocks designedto process millions of daily transactions. It is designed to be embeddedin online games and virtual worlds and is ready for globaldeployment and operation. Operationally, commercially and legally,fatfoogoo has vast experience through beta-testing the system with170.000+ users. Our specialized team allows game operators tofocus on their core competencies and outsource the complexity ofthe in-game commercial ecosystem to the experts.Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

TMWednesday, September 3, 20085:00pm to 6:00pmOn Stage in the Exhibit HallJoin your industry colleagues for the First Annual VirtualWorlds Innovation Awards.There has been a huge amount of innovation in virtualworlds over the past year. To celebrate and recognizethis, Virtual Worlds Management is kicking off a newawards program to recognize top innovators.Virtual Worlds Innovation Award winners will beannounced at the Virtual Worlds Expo on Wednesday,September 3, 2008, 5:00 to 6:00pm, on the stage in theExpo Hall. The reception kicks off at 5pm with free beer forattendees, celebration, and a good time for everyone.Joey Seiler - Awards ChairmanEditorVirtual Worlds NewsRobert BloomfieldFounder and HostMetanomicsErica DriverCo-Founder and PrincipalThinkBalm2008 JudgesNic MithamManaging DirectorK ZeroSteve PrenticeVP and FellowGartnerDetails on the winners can be foundonline after the show atwww.VirtualWorldsAward.comChristian RenaudCEOTechnology Intelligence GroupISN Virtual WorldsISN Virtual Worlds is the leading Italian provider of online virtualworlds and web 2.0 consultancy. ISN Virtual Worlds provides consultancy,development, and management for projects within onlinevirtual worlds and communities, in particular within LindenLab’s‘SL Grid’ platform. With a number of ongoing services in operationwithin Second Life, ISN Virtual World’s projects range acrossthe sectors of telecommunications, airlines, cinematography, thehealth industry, business consultancy, and the arts, incorporatingelements of project management, development, event organization,vLearning, ‘machinima’ (video productions shot from within avirtual platform), gaming, and music and arts. ISN Virtual Worldsis at the forefront of the Italian community in Second Life, havingdeveloped the leading gateway to SL for Italian users and havingset up a coalition of Italian lands and services in Second Life. Thisconglomerate is now being extended to form an archipelago ofEuropean islands in SL, with participating partners located acrossEurope.Latham & WatkinsWith more than 2,100 attorneys in 26 offi ces in the US, Europeand Asia, including more than 150 lawyers specializing in intellectualproperty, Latham & Watkins’ Intellectual Property, Media andTechnology Group consistently achieves outstanding results for ourclients in many complex, precedent-setting intellectual propertyrelateddisputes and cutting-edge transactions. Latham providesstrategic IP counsel to companies at all stages of growth, helpingour clients to acquire, manage, license, develop, defend and assertintellectual property in all forms. Our new media attorneys specializein many entertainment industry sectors such as video andmassively multi-player online games, television and movies, musicpublishing and professional sports teams. Select representativeclients include: New Horizon Interactive and Club Penguin, SonyOnline Entertainment, AOL and Time Warner, Ganz and Webkinz,Nintendo, Perfect World, Vivendi Games, GigaMedia and The WaltDisney Company.MetaversatilityMetaversatility is a virtual world development company that fosterscommunity, entertainment, education and commerce in on-linespaces. From transnational corporations and broadcast media tononprofi t agencies and educational institutions, we have put ourcommunication and technology skills to work on behalf of a diverserange of visionary organizations.Nixon Peabody LLPNixon Peabody LLP is a large international law fi rm with offi cesin 18 cities and more than 700 attorneys collaborating across 25major practice areas. Based in our Los Angeles Offi ce, our lawyerson the Interactive Entertainment & Media Team have workedat the cutting edge of media, technology, and fi nancial issues fordecades. We combine industry experience, skill & knowledge withrespect to digital media and technology deals with full service supportfor clients from one of the top international law fi rms. Our teamincludes some of the leading lawyers for dealing with Hollywoodentertainment content for new technologies and new consumerapplications. We are regularly representing buyers and sellers ofentertainment and media properties and have done thousands ofdeals with respect to the licensing, developing, selling and distributingof entertainment content (movies, television, music and literaryworks) for video game, internet, wireless, and new hardware andsoftware applications.RocketOnRocketOn transforms the web into a virtual world. You can takeyour avatar everywhere. Meet up with friends on YouTube andwatch videos together, or hop over to Coca-Cola.com and graba soft drink. You can even go shopping online with friends, leavenotes on websites, or take your virtual pet for a walk across theInternet. Every website becomes a parallel virtual world fi lled withgames, interactive objects and virtual spaces to explore.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 49

presented bywww.VirtualWorldsExpo.comShow MapGround FloorExpo Hall, Attendee Lounge and Expo Hall StageSee page 39 for detailed view of exhibit hall.Second FloorAll Conference Sessions, Meeting RoomsVirtual Worlds KidsVirtual Worlds HollywoodEnterprise Virtual WorldsFuture of Virtual WorldsRoom 409 ABRoom 408 BRoom 408 ARoom 406 ABTechnology & Results Room 404 ABKeynote HallRoom 403 ABPress Room Room 410Speaker Lounge Room 407Page 50Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

GET A ROOM!A ROOM!GET A ROOM!GET A ROOMA ROOM!OM!GET A ROOM!GET A ROOM!GET A ROOM!GET A ROOM!GET A ROGET A ROOM!GET A ROOM!GET A RET A ROOM!T A ROOM!GET A ROOM!Habbo is the largest virtual world andonline community for teenagers.Users join for free by creating a fully customized online character ctercalled a Habbo.At its core, Habbo is about social interaction, having fun and building a world forself-expression and creative experiences. Currently there are Habbo communitiesin 32 countries on six continents. To date, over 106 million characters cters have beencreated and 9.5 million unique users worldwide visit Habbo each month.Interested? Please visit www.habbo.com or contact us at info.us@sulake.com ulakeor (310) 395-0404.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 51

Page 52Virtual Worlds Conference and Expo is a production of Virtual Worlds Management

News, Strategy, Insight And Analysis. Updated - Engage Digital

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?