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Adrian SiInteractive Marketing MgrScionSi is responsible for the overall online presence of Scion, includingScion.com and associated microsites that support Scion’s marketingprograms, online media buys and integrations, online promotions,online partnerships and dealer Web sites. Si joined Toyotain 1993, and has worked as training and certifi cation analyst, merchandisingadministrator, fi eld operations administrator, accessoriesmarketing administrator and distribution operations manager.Most recently, Si was eBusiness strategy manager. Prior to workingfor Toyota, Si was a design engineer for Newport News Shipbuilding.Si holds a master’s degree, business administration, inmarketing from Penn State University and a bachelor’s degree inmechanical engineering from SUNY Buffalo in N.Y.Reuben SteigerCEO and FounderMillions of UsReuben Steiger is the CEO of Millions of Us, a company dedicatedto helping businesses understand and harness the power of virtualworlds and online communities. Prior to founding Millions of Us,Steiger was the Evangelist for Linden Lab, creators of the 3-D virtualworld Second Life. In that role he was responsible for businessdevelopment efforts and bringing the fi rst wave of corporations andcommercial developers into Second Life. Until 2002, he was ChiefDevelopment Offi cer at OVEN Digital, where he helped build thatcompany into the world’s largest privately-owned Internet consultancywith 11 offi ces and 350 employees worldwide. Steiger holdsa BA in English Literature from Brown University and lives in MarinCounty with his wife and two young children.Matt SterlingProperty Sales Director - AIMPlatform A/Time WarnerMatt Sterling has been working in the advertising and publishingindustry for almost 20 years. Matt has a degree in Advertising fromthe University of Florida and began his career in media planningin New York at LINTAS working on IBM, Sara Lee and Johnson &Johnson. During this time he planned and bought some of the fi rstads on the Internet. He joined Time Warner as a Marketing executiveat TIME Magazine where he worked on multimedia special issueprojects and then moved into sales as the Worldwide AccountDirector on the IBM account selling global advertising programs.During the dot com boom, Matt launched eCompany Now an internetbusiness magazine based in San Francisco born out of theFORTUNE Mag. group which eventually acquired Business 2.0.John SwordsDirector of Business DevelopmentThe Electric Sheep CompanySwords oversees strategic partnerships at Electric Sheep Company,a leading virtual worlds development fi rm based in New York.Prior to his role in business development, John produced virtualworld media campaigns for clients such as NBC Universal andEdelman. He was also responsible for some experimental virtualworld technology projects (which he can’t really talk about). John isa contributor to the Metaverse Roadmap Project and is a frequentspeaker at social media and virtual world conferences. As an independentmedia producer, he has produced hundreds of hours ofrecorded sessions on virtual worlds and other social technologies.He writes a blog for the Electric Sheep Company and has a personalblog at johnswords.com.Laura (Pevehouse) ThomasDell, Inc.Laura (Pevehouse) Thomas has worked in and around the Dellfamily for more than seven years, primarily in the areas of corporatecommunications, employee communications, public relations,community affairs, branding and online communication. She is currentlypart of the Global Online group where she is responsible forthe corporate content on Dell.com and community strategy for Dell-Lounge.com. She previously assisted with the creation of Direct2-Dell, and brought web feeds and podcasts to Dell.com. In her sparetime she led Dell into the metaverse with the creation of Dell Islandin Second Life. Laura has earned the designation of AccreditedBusiness Communicator from the International Association of BusinessCommunicators, and received her News/Editorial Journalismdegree from Louisiana State University. She has been a resident ofSecond Life since June 2006.Eilif TrondsenDirectorSRI Consulting Business IntelligenceThe focus area of my research and consulting at SRIC-BI—a spinoutof SRI International (formerly Stanford Research Institute)—isthe use of technology for business performance improvement andlearning. I have 29 years’ experience at SRIC-BI and at SRI International,leading or contributing to a variety of projects for U.S. andforeign clients in the private and public sectors. For ten years, I heldthe position of Research Director of the Business Intelligence Program(now the Scan program) at SRI and I currently lead our VirtualWorlds @ Work consortium ( www.sric-bi.com/vwc ).Sibley VerbeckCEOThe Electric Sheep CompanyT. Sibley Verbeck is founder of The Electric Sheep Company, and isresponsible for business development and overall company strategy.As a former Chief Scientist of StreamSage, Inc. and ComcastOnline, Sibley has been a leading researcher in advanced computationallinguistic and statistical techniques for analyzing audio,video, and text. In January 2001, Sibley received an award from theWashington Techway Magazine as one of the top young technologyexecutives in the DC area; in 2003 he was selected as one ofMIT Technology Review’s top 100 technology innovators worldwideunder the age of 35. He has been an invited presenter at conferencesranging across virtual worlds, digital television, computationallinguistics, and undergraduate science education.Mark WallaceChief ExecutiveWello Horld, Inc.Mark Wallace is chief executive of Wello Horld, Inc., a social Webstartup. In 2006, he founded 3pointD.com, a leading blog coveringvirtual worlds and other social technologies. He is a contributor tothe Metaverse Roadmap project and co-author of a book aboutvirtual worlds (The Second Life Herald: The Virtual Tabloid ThatWitnessed the Dawn of the Metaverse). As a journalist, his workhas appeared in The New York Times, Wired, The New Yorker, theFinancial Times, and many other publications.Page 36Virtual Worlds Conference and Expo is a production of Virtual Worlds Management
Debra Aho WilliamsonSenior analysteMarketer Inc.Debra Aho Williamson has been a keen observer of Internet marketingand advertising trends since 1993. At eMarketer, she focuseson social network marketing, word-of-mouth marketing, virtualworlds and targeting online marketing to key demographic groups,including kids and teens, college students and women. Debra hasbeen quoted in The Wall Street Journal, The Washington Post,USA Today, BusinessWeek, the San Francisco Chronicle, AdvertisingAge, MediaPost and other publications.Valerie WilliamsonVP of Marketing and Business DevelopmentThe Electric Sheep CompanyValerie Williamson currently leads the Business Development andmarketing efforts for The Electric Sheep Company. Valerie spenther formative business years working in the media, entertainmentand events industries. Prior to ESC Valerie was the VP of Marketingand Business Development for OSTG (parent company of Slashdotand SourceForge.net), she also worked in the fi lm industry at OrionPictures back in the day, and was President of Interop Worldwide.Throughout her career, Williamson has led business, marketing,and sales strategy for leading media companies including OSTG,ZiffDavis Events/Key3Media, IDG Entertainment (GamePro Magazineand co-founder of the E3 tradeshow), and Orion Pictures.Michael WilsonCEOMakena Technologies, Inc.Working in the fi eld of Online Community and eCommerce for over30 years, Michael Wilson has been bringing exciting new technologiesto consumers for years. At Oracle, he brought relational databasesto the Macintosh, and at eShop he helped create the world’sfi rst online shopping platform. In 1997, he was one of eBay’s fi rstemployees, creating the technology and organization behind theworld’s largest eCommerce site. In 2001, he joined There as aninvestor, later joining the company to help drive its emergence asthe premiere 3D Virtual World for consumers. He has also heldleadership positions at daVinci Time and Space, The Well, NeuronData, Macy’s and Chevron.Ginsu YoonVP of Business AffairsLinden LabGene Yoon handles a variety of business matters for Linden Lab,including international market development, corporate and businessdevelopment, and external developer programs. He was alsopreviously the company’s general counsel and provided interimleadership for fi nance. Prior to Linden Lab, he was general counseland corporate secretary at Airespace, a wireless LAN equipmentcompany, where he negotiated key strategic relationships, includingthe sale of the company to Cisco Systems. Before joining Airespace,Gene was a principal at KTB Ventures, leading the fi rm’sinvestments in wireless communications, networking equipmentand semiconductors.News, Strategy, Insight and Analysis. Updated Daily. www.VirtualWorldsNews.comPage 37
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