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100HeroEngineSimutronics is demonstrating the HeroEngine MMOG and VirtualWorld platform to developers. HeroEngine is the world’s mostcomplete platform for building online 3D worlds and is being usedworldwide by teams like BioWare, Zenimax, and many more.HeroEngine is a breakthrough development environment for creatingand deploying online worlds. HeroEngine is a complete solution– advanced graphical client, highly scalable server, and integratedtoolset. HeroEngine is more than an engine – it is a new and muchbetter process for building a world online. HeroEngine reduces time tomarket –HeroEngine’s development pipeline the team’s productivity.Every single change to the game is instantly integrated and availableto all other developers without having to build or re-start the engine.Coders, artists and designers and even management work togetherwithin a common environment. HeroEngine is the next generationin MMOG and Virtual World development. www.heroengine.com107IBMIBM is aligned around a singe, focused business model: Innovation.We believe that the 3-D Internet will drive Innovation that willchange the way we live, work and play. IBM is working acrossvirtual environments and applications to help defi ne the future ofbusiness leveraging the 3-D Internet. Our approach is to partnerwith our clients and work with a broad community to defi ne anddrive the standards and business applications for building out thenext generation 3-D Internet. For more information on IBM, visit:www.ibm.com/3DInternet307Icarus StudiosIcarus Studios (www.icarusstudios.com) is a comprehensive resourcecenter for builders of massively multiplayer online games,virtual worlds, and serious games for the entertainment, corporate,and government sectors. Icarus Studios provides a total solutionthat includes design and content production, monetization, customersupport, hosting, and a tightly integrated technology platform.PowerU, a serious games joint venture by Icarus Studios andAmerican Research Institute (ARI), a leader in role-based, resultsorientededucation and training services. PowerU is the fi rst companyto offer an integrated learning infrastructure that incorporates3DI (three dimensional immersive) learning environments for leadingorganizations to dramatically improve the effectiveness of theirworkforce development. www.poweru.net118iLemoniLemon connects brands with their customers through custom madevirtual worlds. We create high-quality 2D and 3D virtual worlds fasterand cheaper than any competitor. Utilizing a unique combinationof highly customizable software platform, global market expertiseand cost-effi cient Chinese production, iLemon creates unique andhighly immersive virtual worlds for media and entertainment companies,existing communities, consumer brands and online propertiesto connect with their customers in a profi table way in virtualreal-time interactive space. iLemon services range from platformlicensing to customization and turn-key solutions.207Linden Lab: Second Life GridThe Second Life Grid is a platform that enables your organizationto create a public or secure private space using the leading 3Donline virtual world technology. Discover how your organization cancreate its own secure space for communication, collaboration andcommunity engagement. Use the Second Life Grid to hold virtualmeetings, construct product simulations, provide employee trainingand lots more. Visit secondlifegrid.net for more information.200Makena TechnologiesMakena Technologies is an entertainment and communicationscompany focused on online interaction and specializing in virtualworlds. Founded in 2005, Makena acquired There from ForterraSystems in April 2005. Makena’s mission is to provide the leadingvirtual world platform for consumers and corporate clients. Weprovide solutions that scale from the fun and excitement of ourconsumer experience on There.com to a full suite of applicationsavailable for corporate customization and the development of acompletely separate, fully functional, 3D social virtual world. Today,Makena operates two leading virtual worlds: There.com andMTV’s Virtual Laguna Beach. Makena is led by seasoned executivesMichael Wilson (CEO) and Steve Victorino (President andCOO). Michael has 25 years of experience with 15 years in on-linecommunities. He was an early employee at eBay, responsible forall technology. Steve has 20 years of venture capital experienceand led There’s fi rst external fi nancing in 2000.206MASA GroupBased in France, USA and Singapore, MASA Group has 10 yearsof experience in developing interactive simulation software and seriousgames for Defense and Homeland Security, with a uniqueArtifi cial-Intelligence-based behavior modeling capability. MASAGroup’s offering ranges from packaged PC software for training,self-training and planning, to Behavior Models to enhance existingsimulations and virtual worlds. MASA Group SWORD BehaviorModels turn stereotyped and unrealistic simulated agents into believableentities exhibiting complex behaviours without relying onad hoc Artifi cial Intelligence development. Based on the successfulDirectIA® 4 technology, SWORD Behavior Models offer easy touse and reuse behavior components, targeting specifi c applicationareas, such as military simulations, serious games and virtualworlds. Thanks to SWORD Behavior Models, behavioral simulationis now available for the fi rst time at a low integration and developmentcost. http://www.masagroup.net114Metaverse Mod SquadYo!!11 Metaverse Mod Squad iz d leadR n avatar stafng solut-Nz 4 virtual wrlds!!!!!llll LOL & dn our avatars & d ppl Bhind demNtRtain awwwwdieNces, seL real wrld prodctz, & protek d sAfT ofchldrn n virtual wrlds!!!!!11111 frm mod3ra2rs 2 saels staf, & evntplaners 2 actors, ~~~**d00d***~~~, we wrk w marKEE br&s lIk dman Harry Potter, LEGO, Warner Bros. & The CW Network (OMGOMG OGM) 2 cr8 & manetane XcitN, sAf, & slammin virtual wrldXperENsz!!!!!1111Don’t speak Kidspeak? Don’t worry we do.Avatar staffi ng for Virtual Worlds.Specializing in Kids, Entertainment, Brands.Page 42Virtual Worlds Conference and Expo is a production of Virtual Worlds Management