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4:00 - 5:00 pmOpen-Source, Interoperable Virtual WorldsSupport for standardisation in Virtual World technologies hasbeen growing steadily in recent times, join the developers ofOpenSim and industry commentators as they discuss whereopen-source virtual worlds are heading and the progressmade towards standard protocols for interoperability.- Adam Frisby, Director, DeepThink (and OpenSimDeveloper)- Tish Shute, Writer/Virtual World Evangelist, Ugotrade.com- Mic Bowman, Principal Engineer, Intel- Justin Clark-Casey, OpenSim Developer, IBMTECHNOLOGY & RESULTSWEDNESDAY, SEPTEMBER 3, 200811:00 - 11:30 amBrands in the Virtual World Case Study:There and ScionScion has established itself as one of the most progressiveand active brands in the virtual worlds space today. Thiscase study, presented jointly by Scion and Makena Technologies,will detail Scion’s strategy and programs insidethe 3D world There.com. The study will share learnings fromboth the brand stakeholder’s perspective and the platformstakeholder’s perspective, detailing performance metricsand future plans for Scion’s strategy.- Adrian Si, Interactive Marketing Mgr, Scion- Benton Richardson, VP Business Development,Makena Technologies, Inc.11:30 - 12:00 pmVirtual World Advertising: Lessons LearnedMarketing and advertising inside of virtual worlds can representa challenge on many levels. Drawing upon over twoyears of practical in-world advertising experience, JaredFreedman of Code4Software will present hard statisticsshowing the results of advertising inside of one of the mostpopular Virtual Worlds, Second Life TM and some importantlessons for those seeking to monetize their virtual worldvenues. Code4Software created the system that currentlyruns the largest centrally controlled advertising network inSecond Life that logs over fi fteen million impression minutesper month.- Jared Freedman, President, Code4Software LLC1:00 - 2:00 pmUnified Communications Meets the Virtual WorldThe fusion of enterprise-oriented social networking and 3Dtechnology is giving rise to realistic human interactions inimmersive virtual meeting environments. IBM Lotus andForterra Systems have teamed up to develop an integratedplatform that leverages the unifi ed communication strengthof Lotus with the immersive 3D virtual world technology fromForterra. The result is a visually rich set of collaborationfunctionality available anytime, anywhere.- Robert Gehorsam, President, Forterra- Todd Page, Advisory Software Engineer, Unifi edCommunications Software, IBM Software Group2:30-3:30 pmWinning Strategies to Optimize Online Revenues -Leading initiatives in MMOGs/Virtual WorldsListen to leading MMOG/virtual worlds thinkers present winningstrategies regarding business models, user experience,worldwide reach, billing solutions, lessons learned, currentissues and fraud prevention. Hosted by Paynova.- Eric Smith, Moderator- John Bates, Evangelist, Mindark- Cyle Witruk, Strategic Developer, Paynova- Mr. Herman Hsiung, Beijing Cyber Recreation District- Wanda Gregory, VP Executive Producer, Flowplay- Cary Rosenzweig, CEO, IMVU Inc- Glynn Smith, CEO, Mobillcash- Erik Betkhe, CEO, GoPetsTHURSDAY, SEPTEMBER 4, 20081:00 - 2:00 pmFrom the Metaverse to the Interverse: Japanese Effortsto Evolve the Virtual Worlds LandscapeLinking disparate metaverses into a connected Interverse isthe next step in creating an ecosystem of virtual worlds thatsupports both private and commercial entities. In this session,we describe virtual world technologies being developedat 3Di, Inc., in Japan, in collaboration with the global Open-Sim community, to work towards this goal of the Interverse.Specifi cally, we describe our efforts regarding extended avatarinteroperability (that preserves not only identity but alsoavatar appearance and inventory across world boundaries),our in-browser 3D viewer, and other enterprise-orientedfeatures such as 3D behavior analysis, load balancing, andvoice-over-IP.- Taku Kamata, CTO and Vice President of 3Di, Inc.2:30-3:30 pmWorking in MultiverseMultiverse co-founders Corey Bridges and Rafhael Cedenowill provide a high-level description of the company’s uniqueplatform, which enables anyone, from indie developers tohuge media companies, to create radically unique virtualworlds. This session includes an overview of Multiverse’sapproach to building both 3D and Flash worlds, as well asan innovative, new consumer initiative to be unveiled at theconference.- Rafhael Cedeno, CTO & Co-Founder, The MultiverseNetwork, Inc.- Corey Bridges, Executive Producer, MultiversePage 20Virtual Worlds Conference and Expo is a production of Virtual Worlds Management