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of large-scale distributed systems including the fi rst distributedsearch service for the Web (Harvest, 1993). More recently, he ledthe Intel team that built and deployed PlanetLab, a global testbedfor networking and distributed systems research that runs at 500academic and industrial labs worldwide and a winner of the “Top 50Technologies” award from Scientifi c American.Ken BradyCEO & CofounderGenkiiKen is CEO of Genkii, a Tokyo-based virtual world and social mediastrategic consultancy, with a soft spot for open-source solutions. Heleads a team of dedicated thinkers and doers who aren’t afraid toget their hands dirty in new creative spaces. Previously, Ken wasDirector, International Strategies for Centric / Agency of Change inLos Angeles, and has worked in a variety of jobs in the fi lm industry.A professional science fi ction writer and futurist, Ken works tofurther the convergence of virtual worlds and the creative process,looking for ways to help people play well with others.Corey BridgesExecutive ProducerMultiverseCorey Bridges is a co-founder of The Multiverse Network, Inc. AsExecutive Producer and Marketing Director, he works to build theworld’s leading network of Massively Multiplayer Online Games(MMOGs) and 3D virtual worlds. He and the Multiverse team havepioneered a new technology platform designed to change the economicsof virtual world development by providing independent andfully funded game developers with the resources they need to enterand compete in the $3 billion online game market. He overseesbusiness development and developer relations with over 4500game development teams, ranging from garage developers to Fortune100 companies to Hollywood legends. Under his guidance,Multiverse has won multiple awards, including the “Red Herring100” award for playing a leading role in innovating the technologybusiness. Corey brings marketing experience from some of themost infl uential companies in the high-tech and entertainment industries,including Netfl ix, Netscape, Zone Labs, Borland and TheDiscovery Channel.Ron J. BurnsPresidentProtonMediaRon co-founded ProtonMedia in 1998, and focuses on business development,marketing and alliances. Ron is a true evangelist, passionateabout merging technology and gaming for next generationsolutions that improve communication and learning. He has spokenat several industry conferences, and has published articles in PharmaceuticalRepresentative and Focus magazines. Prior to Proton-Media, Ron established Burns Audio in 1987, building an extensivemusic library that procured and produced music for television andmovies. Ron’s company began producing music and sound designfor video and computer games in the mid-90s - and in that process,he began the quest to meld gaming with e-learning. He holds adegree in music composition from Temple University. Ron is alsoinvolved with e-Learning for Kids, a global nonprofi t foundation thatprovides free e-learning to children via the Internet.Yuanzhe (Michael) CaiDirector, Broadband & GamingParks AssociatesMichael Cai studies developments in video and online gaming, lastmiletechnologies such as FTTx and broadband wireless, bundledservices, and other broadband value-added services. He has writtenreports on digital distribution of video games, online and networkedgaming, broadband wireless markets, broadband services,storage, and entertainment middleware solutions. In addition toindustry reports covering the gaming market, Michael has recentlycompleted a comprehensive multi-client gamer segmentation study,which identified six unique gamer segment. He has also completednumerous custom research projects on the gaming industry, includingan international survey of online gamers, an international surveyof power gamers, an international research project on set-top boxgaming, a U.S.-centric study on digital distribution of video games,and an industry interview project on console gaming.Chris CarellaChief Creative OfficerThe Electric Sheep CompanyChris Carella is the Chief Creative Offi cer at The Electric SheepCompany. He has received a Technical Emmy Award for his workon the L Word in Second Life and was a producer on the EmmyAward winning Virtual Laguna Beach. Chris has a design roleon most of The Electric Sheep Company projects including CBS’CSI:NY Virtual Experience and Paramount’s I Am Legend: Survivor.Chris teaches a course in applications of Virtual Worlds atTeacher’s College, Columbia University. His interests include virtualworlds, transmedia storytelling, multi-platform programming,games, mobile computing, and social software. Chris is currentlyworking on the next generation of Hollywood virtual world projects.Rafhael CedenoCTO & Co-FounderThe Multiverse Network, Inc.With a distinguished track record of creating fundamental technologiesthat have made many large-scale applications possible, RafhaelCedeno directs overall technology development at Multiverse.At companies like Netscape, Excite, and Kontiki he built technologiesthat defi ed convention and enabled entirely new businessmodels to fl ourish. His proven ability to create scalable solutionsformed the foundation of several innovative new companies. Underhis guidance, Multiverse has built a revolutionary virtual worlddevelopment platform that enables new creative talent to enter anindustry once limited to only extremely well-funded teams.Timothy ChangPrincipalNorwest Venture PartnersTim brings a combination of operational, technical and internationalbusiness experience to Norwest Venture Partners. Tim focuses oninvestments in wireless and digital media as well as business developmentinitiatives in Asia-Pacifi c. Tim has recently invested inand joined the board of directors of 3Jam and Lumos Labs. Timalso works with the boards of deCarta and Double Fusion. Tim beganhis career in venture capital in 1999 during his time at StanfordBusiness School as part of the founding team of CTR VenturesK.K., a venture accelerator in Tokyo. For a complete biography ofTim, please visit www.nvp.com.Roxanne E. ChristPartnerLatham & WatkinsRoxanne Christ is a partner in the Los Angeles offi ce of Latham& Watkins and is a member of the Corporate Department. Ms.Christ’s practice focuses on intellectual property and media transactions,including acquisitions and dispositions of intellectual propertyportfolios; commercial loans secured by copyrights, patentsand trademarks; securitizations of receivables arising from copyrightedworks; and licensing and strategic alliance agreements.Ms. Christ has represented companies in a variety of industries,including video game development and publishing, social network-Page 24Virtual Worlds Conference and Expo is a production of Virtual Worlds Management