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Reputation risksThe Sri Lanka Orphanage Foundation largely depends on private contributors for its funding. The reputation of thefoundation is therefore extremely important. The foundation aims to provide all the information available on the website,in newsletters, articles and in the annual report as transparent as possible. To be awarded the CBF hallmark was veryimportant because it guarantees the trustworthiness of the foundation. In any case the foundation tries to present allexternal communication and information as clear and open as possible. This policy has been awarded in 2007 with thefourth place and an honourable nomination of the Transparency Award for the best annual report for charities, aninitiative of the Dutch Sponsor Association and Price Waterhouse Coopers.Liability BoardTo cover liabilities and responsibilities the members of the Board are insured against third party claims.52
MARKETING & COMMUNICATIESTRATEGYThe Marketing and Communication strategy is based on promoting the project to our targetgroups: the public, companies and the press, with a minimum of costs. The foundationaims primarily on the existing network of the Board members and volunteers. All marketingand communication means such as print, inserts, merchandising and televisioncommercials have all been offered by befriended relations without any costs. So far allmarketing efforts of the foundation have been decided on the offers given.When an offer for a marketing action is received, the Board checks these offers against thecriteria as formulated for all marketing- and communication activities:- transparency: it is clear on what, where and how much money is invested orreceived- informative: all information about the orphanage is available and clearly displayed- involved: activities are targeted on gaining involvementThe next few years the focus of the foundation will be on retention and extending privatesponsorship as well as a targeted approach of companies, institutions and the press.PRIVATE SPONSOR RELATIONSThe success of the project has largely been attributed to the involvement of a large numberof private sponsors. Besides the regular sponsors who donate a fixed amount everymonth, many people have organised activities throughout the country to raise funds for theproject in schools, sports clubs, etcetera. The Board and/or the ambassadors haveregularly been invited to give presentations about the project at service clubs, at bigevents or seminars.The most important means of communications the foundation has to communicate with itsprivate sponsors are:Digital newsletters and emailThrough digital newsletters the foundation reports monthly about the progress in theSomawathi Holland House of Hope and about all activities and developments in theNetherlands. In 2007 the newsletter was distributed electronically 11 times amongst 5,500addresses. All newsletters are published in Dutch and English and can be downloadedfrom the website as well. Newsletters are not distributed by post from a cost perspective.Many contacts with sponsors are through email. Most matters or questions of our sponsorsconcern:- the organisation of fundraising activities for the project- questions about a visit to the Somawathi Holland House of Hope- information requests about (recurrent) donations- requests for interviews and other publicity- requests for presentations or to receive a chequeEvery email is dealt with on the same day, is being answered or any other form of action isbeing taken.Annual reportsAll annual reports are available as PDF document and can be downloaded from thewebsite. A printed copy can be obtained against payment of cost price.WebsiteIn 2007 a necessary restructuring of the website has taken place to present all availableand relevant information in a clear and organised way. Both content and structure of thewebsite have been profoundly changed and the navigation has been improved andsimplified.The website is available in Dutch and English and has the following information:- general information about the foundation- donation- and sponsor possibilities- news53
Page 4 and 5: TABLE OF CONTENTSPageIntroduction 7
Page 7 and 8: INTRODUCTIONMillennium targets, rul
Page 9 and 10: BACKGROUNDSri Lanka was only just r
Page 11 and 12: are being developed, in line with a
Page 13 and 14: PROJECT DESCRIPTIONLocationIn the s
Page 15 and 16: The Somawath teamAt present the hom
Page 18 and 19: THE CONCEPTInfrastructure Education
Page 20 and 21: Main dining roomAll children have l
Page 22 and 23: Water managementThe grounds include
Page 24 and 25: English lessonsTo read, write and s
Page 26 and 27: CARE PLANMedical and psychological
Page 28 and 29: RECREATION AND CULTUREDance and mus
Page 30 and 31: EXAMPLE OF A WEEKLY STATUS REPORT -
Page 32 and 33: PROJECT GOALS AND ACHIEVEMENTS IN S
Page 34 and 35: Non formulated goals, realised achi
Page 36 and 37: PROJECT GOALS IN THE NETHERLANDSFor
Page 38 and 39: MEMBERS OF THE SUPERVISORY BOARDMr.
Page 40 and 41: MEMBERS OF THE BOARDMrs. Marja J. v
Page 42 and 43: SOMAWATHI SAPARAMADU TRUSTMr. W.A.S
Page 44 and 45: Registration NGO Status44
Page 46 and 47: Being a young organisation we are l
Page 48 and 49: EVALUATION BOARD OF DIRECTORSWorkin
Page 50 and 51: AmbassadorsIn 2005 the phenomenon a
Page 54 and 55: - photos and film- guestbook- websh
Page 56 and 57: Insert in television magazine TROS
Page 58 and 59: FUNDRAISINGFUNDRAISING STRATEGY AND
Page 60 and 61: WebshopFundraising concertInstituti
Page 62 and 63: EPILOGUEAfter three years we can pr
Page 64 and 65: MAIN SPONSORS - IndividualsBetty va
Page 66 and 67: The volunteers in NoordwijkerhoutTh
Page 68 and 69: CASH FLOW(€ x 1,000)2008 2009 201
Page 70 and 71: Medical postInsurancesInflationIn 2
Page 72 and 73: State of income and expenditure 200
Page 74 and 75: Notes to the Balance Sheet per 31 D
Page 76 and 77: 3.2. Cost own fundraisingThe total
Page 78: Other InformationStatutory appropri

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