12.07.2015 Views

an investigation of domestic laundry in europe - habits ... - SIFO

an investigation of domestic laundry in europe - habits ... - SIFO

an investigation of domestic laundry in europe - habits ... - SIFO

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

108An <strong><strong>in</strong>vestigation</strong> <strong>in</strong>to the <strong>domestic</strong> <strong>laundry</strong> <strong>habits</strong> <strong>in</strong> Europetext. Us<strong>in</strong>g stronger detergents c<strong>an</strong> be considered a solution to these problems.Several <strong>in</strong>stitutions monitor the cle<strong>an</strong><strong>in</strong>g properties <strong>of</strong> ch<strong>an</strong>g<strong>in</strong>g launder<strong>in</strong>gpractices. Consumer bodies assess <strong>an</strong>d publish the efficacy <strong>of</strong> cle<strong>an</strong><strong>in</strong>g productssuch as textile detergents on a more or less regular basis. These publicationsare popular read<strong>in</strong>g <strong>an</strong>d show that given the right circumst<strong>an</strong>ces, consumersw<strong>an</strong>t <strong>in</strong>formation regard<strong>in</strong>g <strong>laundry</strong>.Investigations show that <strong>in</strong> spite <strong>of</strong> modern mach<strong>in</strong>es <strong>an</strong>d the m<strong>an</strong>y appli<strong>an</strong>cesthat have been developed just to save time for the person <strong>in</strong> charge <strong>of</strong> the <strong>domestic</strong><strong>laundry</strong>, <strong>an</strong>d <strong>in</strong> spite <strong>of</strong> the availability <strong>of</strong> more effective detergents,more time may be spent on “wash<strong>in</strong>g processes” today th<strong>an</strong> previously. Oneexpl<strong>an</strong>ation for this could be that more <strong>an</strong>d more clothes are designed thatneed special care – <strong>an</strong>d some are even impossible to wash. Even though thereare no empirical data to verify this, it seems as though there is little awareness<strong>of</strong> the <strong>in</strong>adequacies <strong>of</strong> wash<strong>in</strong>g <strong>in</strong>structions <strong>an</strong>d that other aspects <strong>of</strong> the garmentsare <strong>of</strong> greater <strong>in</strong>terest to the consumer. Comb<strong>in</strong>ed with <strong>an</strong> extensive use<strong>of</strong> “under-labell<strong>in</strong>g” (i.e. the label <strong>in</strong>dicates that the textile is to be washed at30°C, when it could be laundered at 40°C or 60°C), this results <strong>in</strong> more timebe<strong>in</strong>g spent do<strong>in</strong>g <strong>laundry</strong>. It should be taken <strong>in</strong>to consideration <strong>in</strong> this contextthat it is difficult for the consumer to become oriented when faced with differentrecommendations. If someth<strong>in</strong>g goes wrong dur<strong>in</strong>g the wash<strong>in</strong>g process,hav<strong>in</strong>g used other temperatures th<strong>an</strong> those <strong>in</strong>dicated on the wash label couldentail great difficulties when it comes to claims. The solution chosen is <strong>of</strong>tento wash at a lower temperature when <strong>in</strong> doubt.Wash<strong>in</strong>g practices <strong>in</strong> the real life situation differ from laboratory conditions aswell as from household to household <strong>an</strong>d country to country. Therefore itshould be emphasized that the previous laboratory research <strong>an</strong>d theoreticalassumptions c<strong>an</strong>not give a reliable <strong>in</strong>sight <strong>in</strong>to the total hygienic level <strong>of</strong>launder<strong>in</strong>g <strong>in</strong> the real life situation nor <strong>of</strong> the national variation with<strong>in</strong> Europe.Summaris<strong>in</strong>g, the measures that have been <strong>in</strong>troduced to reduce the environmentalimpact <strong>of</strong> household launder<strong>in</strong>g are likely to have <strong>an</strong> adverse effect onthe conditions for appropriate hygiene.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!