an investigation of domestic laundry in europe - habits ... - SIFO

40An investigation into the domestic laundry habits in Europe100806040918670416966577665473993817554Fabric conditionerMeasuring cupBleaching agentStain remover20120Greece Netherlands Norway SpainFigure 2-17. Survey of the use of different laundry products by respondents in differentcountries. Per cent.The heavy use of chlorine and other bleaching agents among the Spanish respondentscan be seen in relation to their use of cold or lukewarm water andthe possibilities of getting clothes clean at these temperatures. The Greek respondentsseem to be very eager to have white clothes. They are quite heavyusers of bleaching agents, and at the same time they do their laundry at hightemperatures.2.6 Different generations – different laundry habits?One of the conclusions in the analyses of the four countries was that laundryhabits seem to be more or less in accordance with the respondents’ attitudeson a national level. The next step is to examine whether attitudes and the waylaundry is done differ from one generation to another in the four countries.Using the ten different statements on attitudes towards laundry we conducteda factor analysis. Three factors emerged that illustrate three different orientationstowards laundry.Factor 1 indicates those who agree that people wash their clothes too often,that modern laundry habits are harmful to the environment, that washingwears out clothes more than wearing them does, and especially that hot water