ECONOMIC INDICATORSSept. UnemploymentCounty 2005 Rate 2006 RateHorry 121,610 5.2 125,190 4.5Georgetown 30,330 7.5 30,850 6.3Sept. Gross Retail SalesCounty 2005 2006 % ChangeHorry $672,143,295 $769,898,592 +14.5%Georgetown $99,255,964 $110,415,966 +11.2%Sept. Admissions TaxCounty 2005 2006 % ChangeHorry $566,383 $647,926 +14.4%Georgetown $63,848 $62,578 -2.0%Sept. Airport Activity2005 2006 % ChangeArrivals 59,120 61,830 +4.58%Departures 60,842 64,299 +5.68%HORRY CountyResidential Construction Permits September - ‘06Location <strong>Myrtle</strong> <strong>Beach</strong> Unincorporated North<strong>Myrtle</strong> <strong>Beach</strong>Surfside<strong>Beach</strong>GeorgetownCountySingle Family Units 30 346 27 0 37Single FamilyUnits Cost$7561,508 $49,945,746 $5,425,458 0 $9,373,192Multi-Family Bldgs 0 16 4 0 1Multi-Family Units 0 242 89 0 8Multi-FamilyBldgs Cost0 $24,896,675 $11,681,645 0 $460,000Residential Construction Permits September - ‘05Location <strong>Myrtle</strong> <strong>Beach</strong> Unincorporated North<strong>Myrtle</strong> <strong>Beach</strong>Surfside<strong>Beach</strong>GeorgetownCountySingle Family Units 20 463 40 0 50Single FamilyUnits Cost$5,124,075 $63,390,132 $5,326,332 0 $10,250,458Multi-Family Bldgs 2 12 5 0 2Multi-Family Units 28 135 100 0 13Multi-FamilyBldgs Cost$2,096,532$2,175,937$1,003,256$1,103,557$669,349$714,078Aug.+3.8%Sept.+10.0%Oct.+6.7%Georgetown County$234,536$235,759$108,891$113,876$55,834$55,091$6,000,000 $11,934,059 $8,377,961 0 $883,681Warm WelcomeAug.+0.5%Sept.+4.6%Oct.-1.3%AccommodationsTax CollectionsKEY20052006Front Row (L to R): Chuck Stone, All Ways Graphics; Laura Whitten, Carolina Tint; Carolyn Bourne, Advantage Hospice and Home Care;Jill Smith, Advantage Hospice and Home Care; Christine McElhinny, First Federal; Franchesca Brown, M.D., Ocean Sands Pediatrics, LLC;Connie Collins, Creative Investing-Real Estate; Melissa Smith, <strong>Myrtle</strong> <strong>Beach</strong> Real Estate; Kelly Blevins, Valentine Sagefield Vineyards & Winery;John Royer, Capital Business Brokers; Roger Monsour, POD Digital Promotions; Margaret Curry, Smoothies Are Us, LLC DBA Maui WowiHawaiian and Songs About Me Inc.Second Row (L to R): Jim Jayroe, Jayroe Appraisal Company; Joe Clarke, ACE Hardware; Amy Bogan, <strong>Myrtle</strong> <strong>Beach</strong> Housing Authority; SharonForrest, <strong>Myrtle</strong> <strong>Beach</strong> Housing Authority; Thomas Collins, Creative Investing-Real Estate; Don Raven, Grand Strand Service Finder; Julie Melfi,Distinctive Home Solutions; Sharon Sauer, Realty Masters Co.; Bonnie Rogers, Pinkerton South Inc.; Fred Glover, McCaffey Interests Inc.Back Row (L to R): Nancy Moore, Coastal Traders Inc.; Nick Rasnick III, Coastal Traders Inc.; William Clarke, ACE Hardware; MichaelEisenrauch, Parker Poe Adams & Bernstein, LLP; Craig Newchurch, <strong>Myrtle</strong> <strong>Beach</strong> Real Estate; Anna Rushton, <strong>Myrtle</strong> <strong>Beach</strong> Real Estate;Jason Grenier, Your Cup Runneth Over; Kevin Melfi, Distinctive Home Solutions; David Benardo, Pinkerton South Inc.Thanks to BlueCross BlueShield <strong>of</strong> South Carolina for providing refreshments for the reception.p
We’re cleaning houseActually, we’re cleaning up our member mailing addresses. Are youreceiving the monthly Grand Strander? Did you receive a nominationform for the I.C.E. Awards? If you answered “no” to these questions,maybe we don’t have your current mailing address. Besides mailingthe member newsletter, your chamber occasionally mails invitationsto upcoming events, advertising updates and changes in membershippolicies. Don’t be left in the dark, make sure we have your correctmailing address.A mailing address is where you want to receive your actual mail, suchas the Grand Strander, advertising opportunity announcements, newbenefit notices, general correspondence, etc. A mailing address caneither be your street address, a post <strong>of</strong>fice box or rural route address.The PitchPRRolloutby Megan Winnett, MBACC associate public relations managerA billing address is where you want to receive your statements, suchas your annual membership renewal bill, Stay & Play® advertisementbill, etc. A billing address can either be your street address, a post<strong>of</strong>fice box or rural route address.A physical address is the street address where your business is located.If you use one address for everything, you do not need to contactus, we already have your address on file. However, if your generalcorrespondence and/or bills go to a different address (or addresses)then your company’s physical location, make sure it is updated bycontacting Andrea Bonewicz, membership services coordinator, atbonewicza@mbchamber.org. Or better yet, go to the Members Onlypage (see below) at <strong>Myrtle</strong><strong>Beach</strong><strong>Area</strong><strong>Chamber</strong>.com to update yourbusiness information.Members Only Web pageHas your business moved? Do you have a new employee who wantsto receive chamber notices? It’s easy to update your contact info byvisiting <strong>Myrtle</strong><strong>Beach</strong><strong>Area</strong><strong>Chamber</strong>.com and clicking on the MembersOnly link. Here you can change your telephone number or add yourcompany’s Web link.The Members Only section also is where you’ll want to register forchamber events. Your contact info is automatically inserted so youdon’t have to re-enter your business name and address each time. Foryour user name and password, e-mail bonewicza@mbchamber.org.The <strong>Myrtle</strong> <strong>Beach</strong> <strong>Area</strong> <strong>Chamber</strong> <strong>of</strong> <strong>Commerce</strong>held its PR Rollout on Dec. 6 at the Sheraton<strong>Myrtle</strong> <strong>Beach</strong> Convention Center Hotel.The meeting began with an overview <strong>of</strong> the lack<strong>of</strong> awareness the <strong>Myrtle</strong> <strong>Beach</strong> area has in ourtop 10 target states. Peter Yesawich’s marketingresearch on the area’s awareness with consumerswas summarized along with the chamber’s ongoingmarket research. Marshall Murdaugh,one <strong>of</strong> America’s best recognized tourismconsultants, followed the research summary andpresented information on the function <strong>of</strong> publicrelations and how PR will help the <strong>Myrtle</strong> <strong>Beach</strong>destination. He also reviewed tips on how towork well with travel media.The most exciting news at the rollout was thechamber’s announcement that M Booth &Associates, a New York-based public relationsfirm, has been hired to direct an integratedcommunications campaign for the <strong>Myrtle</strong><strong>Beach</strong> area. M Booth’s target market is outsidethe 300-mile radius <strong>of</strong> <strong>Myrtle</strong> <strong>Beach</strong>, while thechamber itself will work with media within the300-mile radius. M Booth’s objectives includeincreasing awareness <strong>of</strong> the Grand Strand andincreasing media relations on a national level,with reinforced support regionally.M Booth presented their <strong>2007</strong> PR initiatives forthe <strong>Myrtle</strong> <strong>Beach</strong> area, which included securingpositive national media coverage, increasing top<strong>of</strong>-mindconsumer awareness and interest, andultimately, increasing the number <strong>of</strong> new visitorsto the destination.The M Booth team believes that the mosteffective way to kick-<strong>of</strong>f our PR initiatives is totake <strong>Myrtle</strong> <strong>Beach</strong> to the media by planning aspecial New York City press launch–“The GrandStrand Meets The Big Apple”–in early <strong>2007</strong>.To truly promote the <strong>Myrtle</strong> <strong>Beach</strong> destinationin the most successful way, we need involvementfrom you, our chamber members. If youwould like more details on the chamber’s <strong>2007</strong>PR initiatives, the presentations from thePR Rollout and how you can become moreinvolved, please contact Megan Winnett,MBACC associate public relations manager, atwinnettm@mbchamber.org or (843) 916-7218or visit <strong>Myrtle</strong><strong>Beach</strong><strong>Area</strong><strong>Chamber</strong>.com.Looking into the PR future …We’re working diligently to make PR a priorityfor the Grand Strand. Here are a few things weare currently working on at the chamber:• PR section for members on the chamberWeb site to keep you updated on the lateststory trends and story angles being pitchedto media• New York City press launch• PR workshops for chamber members<strong>Myrtle</strong><strong>Beach</strong><strong>Area</strong><strong>Chamber</strong>.comq